It's been years now since SEOs have been using the link search operator at Google (e.g., link:yourdomain.com) and relying on it to provide meaningful data.
Not too long ago Firefox broke news that they were dropping Google as their default search provider and moving on to a five year partnership with Yahoo.
Is this the final reach that sinks Apple, cutting into their $180 billion in cash, or is this the leap that puts Apple over the top with one of the first fully functional automated cars.