Once upon a time, a brand's most recent Google+ post would show up in their knowledge panel when it was triggered - no more.
Do you use hashtags in your mobile strategy to help get your posts noticed? More people may find your Tweets, but they might not be interacting with them quite the way you want.
Brands have always tried to keep up with the young crowd, tailoring their marketing to appeal.
How to successfully use Quora to gain exposure and manage your brand.
With all the talk of Mobilegeddon and the doorway page update, not a lot of people have their ear to wall of the social media office. There is actually a lot happening.
As of last week, Facebook implemented a new "Legacy" feature. This feature lets you choose a Legacy Contact who can take over the account if something is to happen to you.
Twitter has given Google access to it's API so now tweets will be able to appear in search results in real time.
When it comes to small business, almost every day someone is pitching them on the value and importance of social media.
"Selfies" can be extremely valuable to a brand.
Pinterest has long been thought of as a network with a very strong female user-base but in an effort to expand they're trying hard to capture the male demographic and become a social platform with
Twitter recently purchased Indian startup ZipDial, which helps to build brand equity through on going mobile engagement.
The Superbowl Halftime Show is at the point where it (arguably) overshadows the actual game, with the performers and ads discussed long before and after the big day.
Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes.
Pinterest had been beta testing their "Promoted Pins" advertising product and found some great success with it. They now plan to roll this out to all of their partners at the start of 2015.
Almost half of us have visited a brand’s Facebook Page and about 40% of the one of us who did, clicked like.
We all remember the missing child pamphlets and milk cartons beginning in the 70’s and 80’s as they began the first outreach for missing and abducted children.
Gifs, those animated images that are everywhere on the web except Facebook, can now be made by anyone.
Facebook is creating the opportunity to push social media promotion as a step higher up in the conversion funnel of a business.
"Fear of Missing Out" is a real thing - the acronym "FOMO" has been included in the Oxford English Dictionary.
Many people know that having lots of fans is great, but getting them to actually see what you post is the real goal.
*Active* Threadwatch Editors