The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Yahoo, 302 Redirects and Hijacking

Thread Title: "Industrial Strength White Hat" Cloaking Questions Thread Url: Thread Description:

Marcia asks about Yahoo, Yahoo's misscrawling of 302 redirects and hijacking. This has been a hot topic for both Yahoo and Google and now Marcia is trying to disect the Yahoo problem.

Directory Sites - Google in Lock 'n' Load Mode?

Thread Title: Smart Google Thread Url: Thread Description:

Is google gunning for directory sites? - Some of the guys and girls over at V7N seem to think so..

Stoner3221 of Wow Directory posts a long list of sites that he says were hit by G in recent days. Speculation abounds as to why with Stoner3221 theorizing that it's due to large amounts of affiliate links and general poor quality.

For the record, i run only one small directory which i've abandoned till the new year, it's doing just fine...

Block Level Analysis 101

Thread Title: Block Level Analysis 101 Thread Url: Thread Description:

At the time of writing, im the only one to have replied to this excellent post by newly appointed SEW moderator Orion, but keep an eye on this one in coming days. My Threadwatch funny bone tells me it's gonna be a cracker! - IMO this is most likely the future of link analysis and thus the future of SEO. - The thread discusses an understandable write up (thank [insert diety of choice] for that!) entitled Page Layout Drives Web Search

The Future of Link Analysis

Thread Title: Current Academic Link Analysis Research Thread Url: Thread Description:

High level of discussion surounding some papers linked in the first post from johnser. Oustanding speculative musings on the many different theories on current trends in SE link analysis from members Oliver Henniges and claus. This snippet to give you a taster of the level of discussion in here from Oliver Henniges:

I was always wondering what the 'related:'-search command was good for, since it mainly seemd to mirror odp-structures. Now, with Menczer basing their "semantic-similarity"-coefficient on distance within the odp-tree (which is not a tree), I getthe feeling that such issues have been incorporated in some way into the ranking-algos, thereby lowering the impact of backlinks and PR. This would explain why - as pointed out elsewhere - so many dmoz-dupes and pseudo-directories polluted recent search results on less-competitive terms. If this be the case i would estimate current state of google findings as a first approach to such cluster-analysis, imperfect, and to be improved in the near future.

Im way to stupid to get most of it, but then it is late in Denmark so i'll have another go in the morning! Great stuff guys...

Slickest Link Building Tricks

Thread Title: Slickest Link Building Tricks Thread Url: Thread Description:

Here's a thread started in August this year. It's just been revived by fathom thus making it worthy of including here as an active discussion. Check out this little gem from massa aka. Bob Massa of Search King fame:

#1. By far, of these three slick ways, this is the slickest.

Pissing people off using graphics and obscure phrases, (usually taken out of context), so that when the pisseee, (or their cronies), wants to discuss it, they have little choice but to link to the page. Do it correctly and the anchor text is built in.

There's tons of the good stuff in this thread, a genuine "must read" for link builders. - Inovative Idea or Just Another Fly by Night Scheme?

Thread Title: Thread Url: Thread Description:

I gave these guys a rough ride a few days ago for forum spamming. I've been taking a peek at the product and some of the threads and decided to give them a break ;-)

We all want links and finding link partners can be a harrowing task, once found we have to worry about neighborhoods, about reciprocal or three way, are we getting our money's worth etc etc...

There are and have been a few attempts at creating link exchanges and most just fade into obscurity. may very well go the same way but i've not seen anything cause this much forum activity in some time.

I invited the owner of LinkitForward to come have his say on 3 main points:

What's the story with the amateur forum spammers? What is concept behind LinkitForward and How the project is going so far

If you want to ask questions, take the forum thread above or ask balthazar [insert real name here heh..] here...

Getting Links & Getting them FAST

Thread Title: What's the fastest way to get incoming links? Thread Url: Thread Description:

Some tongue in cheek answers from some of the members over at WMW and some excellent queries to plug into Google to find places to submit.

This from martinibuster:

* Post something so dumb that bloggers will make derisive comments and link to you * Post something funny (viral) * Post hateful and venomous content that will make people hate you so much they will link to you and warn people not to visit * Offer free downloads of sick videos and pics (one site achieved a PR 9 doing this)

and my personal favorite one liner of the week from bad boy bakedjake

blog spam

Dont miss the list on page 2, it's not as good as the one my friend Tim gave me [ner ner ner ner neeeer!] but it's pretty good..

Search Geek Alert - Orion's Paper is Out

Thread Title: ON-TOPIC ANALYSIS - Online Discovery of On-Topic Terms Thread Url: Thread Description:

If you dont know SEW member orian then let me tell you that this man leaves me spinning, I daren't open his damn paper, it'll give me a nose bleed...

The paper discusses a procedure for the online discovery of on-topic terms. Discovery is based on occurrence and co-occurrence information. It is demonstrated that on-topic analysis is a valuable tool for enabling users to enhance the semantics of theme sites and concept-focused documents. Specific applications to search engine marketing strategies and information retrieval systems are presented.

This is a long work involving competitive queries submitted by professional search engine marketing specialists. It introduces a methodology and procedure called on-topic analysis, which allows users to discover top, broader, narrower, and optimum terms. The notion of term distances is also presented.

(i am going to try to read it but i dont hold out much hope of understanding it ;-)

Personally Written Link Requests - Benefit - Time Ratio?

Thread Title: Is the benefit of writing completely personal email outweighed by the time involved? Thread Url: Thread Description:

Nice thread over at WMW with some pretty good tips on how to write convincing and appealing personalized link requests. Starts off dull but gets much better...

More Directories

Thread Title: Here's a List of Directories Thread Url: Thread Description:

Finally! - i knew it wouldnt be long before the boys and girls over at SEO Guy came up trumps with something worthy of - Some nice additions to this existing directories post we have.

Need 100's of Free Links?

Thread Title: Free Links and How to Get Them Thread Url: Thread Description:

Check out this thread started by WilliamC over at Web Workshop covers an article written by Ben Fisher at

It's all about a step by step guide to setting up 100's of free hosting accounts and using them to link to your target site. The guide bit of the article is very good. The thread contains a lot of "great thread!" type comments but have a close look, there are some cool links that will help you find lists of free hosting companies mixed in amongst the chatter.

Press Releases for Link Development

Thread Title: Press Releases for Link Development Thread Url: Thread Description:

Interesting topic over at wmw. The general concensus seems to be that the ROI on this strategy is poor but there are some excellent tips and recounted experiences on gaining backlinks from for example, contacting columnists directly. I'll leave you with this snippet from the excellent martinibuster:

Are Press Release Services a Waste of Money? There is less certainty of a backlink when spending that $ on a PR service. I'm interested to know from anyone at WebmasterWorld who has had a positive experience submitting press releases to these services and generating a backlink. How about a temporary boost in traffic?

I have had some success, however, identifying the writers for columns dedicated to specific interest areas then writing them directly. This way, instead of your press release sitting over at the PR Service waiting to be found, you deliver the message straight to the scribe- which is where you want it to be.

Related: Free Press Release Websites

Do Expired Domains Hold Their PR?

Thread Title: Expired Domains Thread Url: Thread Description:

Some interesting accounts of how an expired domain does or does not hold it's PR/backlinks if you manage to snap it up quickly enough. Particularly interesting is nmalhot's post early on in the thread:

I have been through 2 PR update cycles and of the 7 the results are as follows:

1 - PR was zero as soon as I put up the site and has yet to go up ... I even linked other sites to this and the PR is stuck at zero. It is a .com domain. 3 - PR dropped 1 notch. 1 is .cc, 1 is .net, 1 is .com. 3 - PR held up. 1 is .com, 1 is .biz, 1 is .org

Building a HUB

Thread Title: Building a Hub Site - Thinking about Linking Thread Url: Thread Description:

The guys at seochat are discussing this article by Wayne Hurlbert. The thread is far more interesting than the article. As the members rightly point out, there's no basis/evidence given for any of Hurlberts slightly wild sounding claims.

However, long time hero of mine fathom is in there talking about it and when he speaks, i tend to listen.

The Great C-Block Debate Continues

Thread Title: Linking Sites in Close IP Ranges Thread Url: Thread Description:

There has been much talk about links from IP's on the same C Blocks of recent months (years?) and the debate continues. Personally i'd sooner cut my ear off than link a bunch of sites on the same C Block together but there are those that think this is rubbish. Member mick sawyer says:

I have 98% of my 190 websites on the same ip block and i have always linked them together with great results.

UNTIL the last month or so ........... and all the ones that were built only on same ip block links and maybe the odd outside link have dropped somewhere in the bowels of google.

The ones that have links from lots of other sites are all no.1 or no.2.

at msg5

There was also a very nice discussion recently about unique IP's, Hosting and Unique C Blocks over at SEW started by yours truly with authoritative contributions from NFFC, Marcia, dannysullivan and ihelpyou

Free Press Release Websites

Thread Title: Free Press Release Websites Thread Url: Thread Description:

Not only a nice list, but some resonable discussion on optimizing press releases, pros and cons and members personal experiences.

Free Spiderable Directory List

Thread Title: Comprehensive List of Free, Spiderable Directories Thread Url: Thread Description:

I've seen longer lists, but as this is a discussion in progress there are quite a few i've never heard of. Worth a peek if only to find the ones you've not seen and add them to your own list.

Multiple Sites - Spamming and Host IP Allocations

Thread Title: Is Creating Sites Spamming? Thread Url: Thread Description:

This is an outstanding thread born of virtually nothing. kidmercury asks the initial somewhat innocent question about a proposal to build many different websites and linking them to his main target site.

The thread develops into a little WH/BH baiting (im not certain who is baiting who LoL!) shortly after a typically authorative answer from Danny Sullivan at msg15 and then moves on to some nicely thought out posts by I,Brian, NFFC and littleman on the question of Which came first, the angry SE or the SE Spammer?

The real jewel to be found here is the discussion about C block allocations between Chris_D and I,Brian at around msg45