The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Duane Forrester Leaves Microsoft and Bing... for Real

This is

Google Zombie Traffic

This is a hot topic right now, and has been a discussion topic for a while. Google Zombie traffic.

https://www.webmasterworld.com/google/4773145.htm

3 Major Sites Go Nofollow; Ripple Effect Will Follow

I wonder if major sites realize that when they choose to nofollow all links that will impact not only every small business, blogger, freelancer, and other entity ever linked to from their site, but

Google treats 302s like 301s when a mistake is suspected

301 redirects are permanent, 302s are temporary. This is something we all learned in SEO 101.

Link Network SAPE May Have Been Penalized

Black hat SEOs across the interwebs are reporting a drop in rankings and the common factor seems to be that they used the underground link network SAPE.

At Long Last - Google is Tackling Hacked Spam With Algorithmic Changes

For some of you, I know that this will seem like it's been a long time coming.

The Specter of a Mobile SERPs Index

A tweet from Gary Illyes has some webmasters speculating about a future "mobile only" index.

Panda and Penguin News Today

News so nice, Search Engine Land had to print it twice.

Click Fraud Could Cost Advertisers $6.3 Billion in 2015

The bots are taking over, and that's bad news for advertisers.

Did Google Peak Last Year?

comScore indicates that, once again, Google is down and Bing is up.

Google Announces Brotli, An Open Source Compression Algorithm, In a Somewhat Bizarre Blog Post

It means "small bread" in Swiss German :)

In SERPs, Second Place Sites With Rich Snippets Get More Clicks Than Position 1 Sites, Says Study

A study by Blue Nile Research asks, "Is position 1 still the holy grail of search?" If you're going for clicks maybe you don't need to be number 1.

The Intersection Of Content Marketing And SEO

Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want.

Google + Twitter = Instant Articles... Wait, What?

As a response to similar pushes from Facebook, Apple and Snapchat, Google and Twitter are teami

Yandex Cracks Down on Link Sellers

Russia's largest search engine seems to have finally said "enough is enough"...when it comes to sellers, at least.

RESEARCH by Eric Enge: Does Google Treat URL Mentions Like Links?

Keep Your Eyes Peeled and Your Ears Open - Google Home Service Ads Expand

They're still limited to the San Francisco Bay, but they're now available to plumbers, locksmiths, house cleaners, and handymen.

Glenn Gabe's Case Study on Snippets

What happens when you lose a featured snippet? And why are they taken away?

The Legality of Negative SEO

An interesting facet of negative SEO is that the definition isn't nailed down.

Interesting Study in SEL Says CTR is Not a Factor in Ranking Organic Results

Maybe this is old news for some of you but I found the study and experiment itself to be an interesting read, so I thought I'd share