The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Manual Link Building is Here to Stay - But Automation is On the Way Out

Just because something can be automated doesn't necessarily mean that it should be.

Penguin will be refreshing before the end of the year

Dust off the ol' disavow document, you should check your backlink profile and make sure your site is not at risk.

Google Tests Epic Length Snippets

Gilgamesh and Ulysses got nothin' on these seven line snippets that Google is testing.

Curious case of featured snippets

Google Tut-tuts: Not Too Late to Get Ready for Penguin

Recent comments by Gary Illyes have stirred up some confusion about the upcoming "real-time" Penguin update.

Give Bing a chance?

Bing is profitable at last - at least for Microsoft. Does that mean SEOs should give it another chance?

Google's Aritificial Intelligence called RankBrain

Google Search Powered by Artificial Intelligence, RankBrain

What do you think, is this anything to do with zombie traffic?

Google Tells Spammers That Reconsideration Is Not An Option

When Google hits a site with an outbound link penalty, a site can nofollow the links to get recovery, then dofollow them again later.

Duane Forrester Leaves Microsoft and Bing... for Real

This is

Google Zombie Traffic

This is a hot topic right now, and has been a discussion topic for a while. Google Zombie traffic.

3 Major Sites Go Nofollow; Ripple Effect Will Follow

I wonder if major sites realize that when they choose to nofollow all links that will impact not only every small business, blogger, freelancer, and other entity ever linked to from their site, but

Google treats 302s like 301s when a mistake is suspected

301 redirects are permanent, 302s are temporary. This is something we all learned in SEO 101.

Link Network SAPE May Have Been Penalized

Black hat SEOs across the interwebs are reporting a drop in rankings and the common factor seems to be that they used the underground link network SAPE.

At Long Last - Google is Tackling Hacked Spam With Algorithmic Changes

For some of you, I know that this will seem like it's been a long time coming.

The Specter of a Mobile SERPs Index

A tweet from Gary Illyes has some webmasters speculating about a future "mobile only" index.

Panda and Penguin News Today

News so nice, Search Engine Land had to print it twice.

Click Fraud Could Cost Advertisers $6.3 Billion in 2015

The bots are taking over, and that's bad news for advertisers.

Did Google Peak Last Year?

comScore indicates that, once again, Google is down and Bing is up.

Google Announces Brotli, An Open Source Compression Algorithm, In a Somewhat Bizarre Blog Post

It means "small bread" in Swiss German :)

In SERPs, Second Place Sites With Rich Snippets Get More Clicks Than Position 1 Sites, Says Study

A study by Blue Nile Research asks, "Is position 1 still the holy grail of search?" If you're going for clicks maybe you don't need to be number 1.