The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

The Phantom Strikes Again?

Although Google hasn't confirmed it, some Webmasters believe that a third Phantom Update occurred on November 19, 2015.

New Google Search Quality HUMAN Rating Guidelines with Mobile Factors Released Nov 2015

Google wrote: "we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected device

Manual Actions on a Subdomain May Not Impact the Rest of the Site

John Mueller replied to a webmaster with an interesting issue recently. They kept a dev site as a subdomain of their main site.

Google introduces RankHeart to balance out RankBrain Algorithm

How RankBrain Changes Entity Search

Google Rolls Out RankBrain; Wayback Machine Adding History Search; Another Penguin Coming

Stories in Yoast SEO weekly recap: Google Rolls Out RankBrain; Wayback Machine Adding History Search; Another Penguin Coming

Google Scores an Own Goal in "Code Push" That Buried its Competitors in Mobile SERPs

Google appears to have given its competitors more ammunition in their fight over its "biased SERPs" when a "code push" appears to have demoted its competitors in mobile SERPs, and favouring its own

Reasons to Study How Users Interact With Your Page

Google's recently released Search Quality Rater Guidelines emphasize user satisfaction and usability more than they have in the past, it seems.

Google's Releases Full Search Quality Ratings Guidelines

It's a big ol' 160 page pdf but according to SEL it's a pretty good read. If

Two by Two, the Zombies Go Marching In

Zombie traffic in the world of organic search, not to be confused with the different species of zombie that plagues the world of PPC, is still a problem for many webmasters.

Manual Link Building is Here to Stay - But Automation is On the Way Out

Just because something can be automated doesn't necessarily mean that it should be.

Penguin will be refreshing before the end of the year

Dust off the ol' disavow document, you should check your backlink profile and make sure your site is not at risk.

Google Tests Epic Length Snippets

Gilgamesh and Ulysses got nothin' on these seven line snippets that Google is testing.

Curious case of featured snippets

Google Tut-tuts: Not Too Late to Get Ready for Penguin

Recent comments by Gary Illyes have stirred up some confusion about the upcoming "real-time" Penguin update.

Give Bing a chance?

Bing is profitable at last - at least for Microsoft. Does that mean SEOs should give it another chance?

Google's Aritificial Intelligence called RankBrain

Google Search Powered by Artificial Intelligence, RankBrain

What do you think, is this anything to do with zombie traffic?

Google Tells Spammers That Reconsideration Is Not An Option

When Google hits a site with an outbound link penalty, a site can nofollow the links to get recovery, then dofollow them again later.

Duane Forrester Leaves Microsoft and Bing... for Real

This is

Google Zombie Traffic

This is a hot topic right now, and has been a discussion topic for a while. Google Zombie traffic.