The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Google confirms new mobile interstitial penalty is now live

Are You Compliant?

Firstly what is “Interstitial”, this is an advertisement that appears while a chosen website or page is downloading.

Patent-Reading Reveals New Technical Insights to How Google Views Entities

Fancy something a little more meaty and technical than your typical SEO article?

How to Choose the Best Ecommerce Platform for SEO (January 2017)

Research Methodology

The first step was to create a list of the most widely-used shopping cart platforms in Europe and the U.S (source:; Danny Richman then 

Google: We Do Not Throttle or Restrict Traffic

It's a long-running conspiracy theory in SEO that Google throttles the traffic it sends to sites. Some webmasters have, in the past and up to today, noticed strange patterns with their traffic.

There's Something Weird Going on With Google Map Maker

Namely, Google Map Maker is shutting down. Now, I know what you're thinking - who cares?

Google Makes Algorithmic Changes to Fix Holocaust Denial SERPs

Just a few days ago, I highlighted a story from The SEM Post that used the search phrase "Did the Holocaust happen," to show how fake news ranks in Google.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of searc

There's No Such Thing As Google Sandbox

Paranoid SEOs who love to blame Google for everything also love to whine about the "Google Sandbox." But, according to Google, there is no such thing.

AMP URLs Will Be Changing Soon

AMP cache URLs have been showing up as coming from - but soon they'll be coming from instead.

Will the Front Page of Google SERPs Be Fully Paid Search in the Future?

Google is testing a new format for the front page that pushes organic results so far down the page that they're almost off of it.

How Google is Fixing Fake News

Despite all of our technological advances, humankind is still vulnerable to lies and manipulation.

Images Are Appearing in Mobile Sitelinks

It's just like it sounds - images in text ads are appearing as sitelinks in Google.

Individual Sitelinks are Back, Baby

The row of sitelinks at the bottom of listings that appear for generic queries has returned. Gary Illyes's comments seem to imply that their removal was a bug.

Bing? Mobile? Pssshaw!

Christi Olson from Bing has said that they "have no plans to do a Bing 'mobile first' index."

The Mobile-First Index Experiment Begins

Google has already started testing the waters for its mobile-first index - what do we need to know?

200 Ranking Factors: Old Myths Never Die

Search has changed tremendously in the past couple of years. Is the notion of 200 ranking factors now outdated?

Three Pack To Be ALL "Sponsored" With Google's New Home Service Ads

Detailed post with answers directly from Google regarding ALL organic listings in the 3-pack being sponsored. 

Google Has a New AMP Testing Tool

Similar to how mobile was a big deal and got its own tool, there is now a tool for you to test if your AMP pages are working correctly.

Google: The Machines Will Probably Not Take Over

At PubCon last week, Gary Illyes said that there will probably always be a place for humans in Google's search algorithm.

Google is Labeling Your Links

In an interview with Gary Illyes of Google, Illyes revealed that Google's manual action team has the ability to look at your links and read their "labels."