The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Ahrefs: SEO Mythbusters: Top marketers share the most counterintuitive SEO truths

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The February 7th Update May Have Been Phantom

The Phantom strikes again! Google's Phantom menace! Alright, that's enough of that I guess.

Google's Mobile First Index is Still Trundling on Towards a Launch

I was actually under the mistaken impression that tests for the mobile-first index were already live. Oops!

Was There an Algorithm Update on February 7?

Word on the street is that a lot of webmasters saw their sites jumping hither and thither last week.

Google’s Biggest Search Algorithm Updates of 2016 [Gifographic]

This information should be helpful to SEO experts when planning their strategies this year. Details on which updates were rolled out when according to E2M Solutions. 

Google Doesn't Care About Your 404s

Every week I find myself shocked to learn about a new dumb thing that SEOs think will get their site to the first page.

Google Tools - Can Ya Trust 'Em?

Yet another question as timeless as SEO itself - can you trust Google's tools?

You Need Content, Not Necessarily a Blog

SEOs like to say, like a record on repeat, that "content is king." But that doesn't mean that the only way to create content is through a blog.

New Bing Ads automation to import Google AdWords

You can now import yout Google AdWords campigns automatically into Bing Ads thanks to Bing's new Automated Imports.

Sayonara, Matt Cutts

Matt Cutts, on leave from Google since 2014, officially left the company for the US Digital Service at the end of 2016.

Google confirms new mobile interstitial penalty is now live

Are You Compliant?

Firstly what is “Interstitial”, this is an advertisement that appears while a chosen website or page is downloading.

Patent-Reading Reveals New Technical Insights to How Google Views Entities

Fancy something a little more meaty and technical than your typical SEO article?

How to Choose the Best Ecommerce Platform for SEO (January 2017)

Research Methodology

The first step was to create a list of the most widely-used shopping cart platforms in Europe and the U.S (source:; Danny Richman then 

Google: We Do Not Throttle or Restrict Traffic

It's a long-running conspiracy theory in SEO that Google throttles the traffic it sends to sites. Some webmasters have, in the past and up to today, noticed strange patterns with their traffic.

There's Something Weird Going on With Google Map Maker

Namely, Google Map Maker is shutting down. Now, I know what you're thinking - who cares?

Google Makes Algorithmic Changes to Fix Holocaust Denial SERPs

Just a few days ago, I highlighted a story from The SEM Post that used the search phrase "Did the Holocaust happen," to show how fake news ranks in Google.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of searc

There's No Such Thing As Google Sandbox

Paranoid SEOs who love to blame Google for everything also love to whine about the "Google Sandbox." But, according to Google, there is no such thing.

AMP URLs Will Be Changing Soon

AMP cache URLs have been showing up as coming from - but soon they'll be coming from instead.

Will the Front Page of Google SERPs Be Fully Paid Search in the Future?

Google is testing a new format for the front page that pushes organic results so far down the page that they're almost off of it.