The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Keep Your Eyes Peeled and Your Ears Open - Google Home Service Ads Expand

They're still limited to the San Francisco Bay, but they're now available to plumbers, locksmiths, house cleaners, and handymen.

Glenn Gabe's Case Study on Snippets

What happens when you lose a featured snippet? And why are they taken away?

The Legality of Negative SEO

An interesting facet of negative SEO is that the definition isn't nailed down.

Interesting Study in SEL Says CTR is Not a Factor in Ranking Organic Results

Maybe this is old news for some of you but I found the study and experiment itself to be an interesting read, so I thought I'd share

Here comes the Watch Time ranking factor...

Google recently filed for a

Google Local 7-pack is now a 3-pack

It seems Google's local 7-pack has been replaced with a 3-pack, according to Mike Blumenthal. I looked and confirmed that it's a three-pack on my SERPs.

Google Paid Traffic, eCommerce, and the Changing SERP Landscape

As Panda 4.2 rolls on, there's an interesting discussion happening on WebmasterWorld. It's about eCommerce and traffic.

In all of Google's fruitless scrambling for a new shiny thing you can see their true fear...

I loved this comment by Tom Bishop (you may want to scroll down a bit if the permalink doesn't work) and it brings up great points:

Do As I Say, Not As I Do?

Everyone knows that link juice from forums dried up years ago and it's just spam now - but in some corners of the net, the juice may still flow.

An Obsession With Paid Links

I haven't experienced this myself, but a user on SEO Chat seems to feel that the only way to get links is to pay for them.

Where Should You Put Your Ear to the Ground to Monitor Panda 4.2?

Panda 4.2 is going to be a long-term roll-out, which means that following its gradual impact is going to be interesting!

False Positives from Googlebot About Blocked CSS and JS Files?

Chatty Googlebot has a new message for you!

Longer Google Search Snippets to Give the Summary of a Page?

There's an interesting screenshot shared by Darren DeMatas

Panda 4.2 is here!

Google announced yesterday that Panda 4.2 began rolling out this past weekend and that it will be slowly rolled out over the course of "months." This means that websites recovering or being filtere

Google is treating gTLDs no differently than a .com

Search marketers and brands alike have been up in arms over gen

Building an online business is like playing with LEGOs...

...in that there are a TON of pieces to put together and the instruction manual looks like it got dropped into a puddle.

SEO Myths

Where do all of these SEO myths come from?

Link building REALLY ain't easy. (a follow-up)

Google Portugal has said - "do not buy, sell, exchange, or ask for links."

Link building ain't easy

What links are good ones is easy for most people to see, but how to get them is harder - especially if you only see black or white.

Yahoo is Testing Google's Search Results

After Yahoo's renegotiation with Microsoft in April, they've got a free hand to experiment with Google vs Bing search results.