Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.
Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.
John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.
Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?
From now on, Google says that only reviews that are "directly produced by your site" can be marked up.
Google's Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.
Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.
Webmasters all over the world can't wrap their heads around some of Google's data reporting. And it's not surprising, because some of those reports are pretty difficult to understand.
Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon.
Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline - is that true?
Interesting thread in WebmasterWorld today.
The rumormill is whispering about a potential algorithm update, like a 301 update. Not everyone is seeing changes, but some are.
More publicly available search data seems to be vanishing from Google.
That means keywords are grouped together and that we aren't able to look at traffic for specific, individual phrases and words. It's really a narrowing down of the tool's focus.
Admittedly, I was pretty peeved yesterday too when I heard the news. Keyword Planner is an essential tool for business and one that I recommend to many beginners.
SEL has a good summary of the recent Google AMA. The short and skinny is:
More than 90 days worth of data, featured snippets analysis, and more is coming to Search Console.
Last week I highlighted a story from SEL where the writer claimed that a lawyer who switched to .attorney saw a big ranking boost. Turns out that article was probably a bunch of BS!
Remember a few months ago when Google said that they keep track of users who submit good, real, honest spam reports? And that those reports get prioritized?
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