The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

The Specter of a Mobile SERPs Index

A tweet from Gary Illyes has some webmasters speculating about a future "mobile only" index.

Panda and Penguin News Today

News so nice, Search Engine Land had to print it twice.

Click Fraud Could Cost Advertisers $6.3 Billion in 2015

The bots are taking over, and that's bad news for advertisers.

Did Google Peak Last Year?

comScore indicates that, once again, Google is down and Bing is up.

Google Announces Brotli, An Open Source Compression Algorithm, In a Somewhat Bizarre Blog Post

It means "small bread" in Swiss German :)

In SERPs, Second Place Sites With Rich Snippets Get More Clicks Than Position 1 Sites, Says Study

A study by Blue Nile Research asks, "Is position 1 still the holy grail of search?" If you're going for clicks maybe you don't need to be number 1.

The Intersection Of Content Marketing And SEO

Content marketing and SEO work so well together because they are really about the same two things: giving your people exactly what they want.

Google + Twitter = Instant Articles... Wait, What?

As a response to similar pushes from Facebook, Apple and Snapchat, Google and Twitter are teami

Yandex Cracks Down on Link Sellers

Russia's largest search engine seems to have finally said "enough is enough"...when it comes to sellers, at least.

RESEARCH by Eric Enge: Does Google Treat URL Mentions Like Links?

Keep Your Eyes Peeled and Your Ears Open - Google Home Service Ads Expand

They're still limited to the San Francisco Bay, but they're now available to plumbers, locksmiths, house cleaners, and handymen.

Glenn Gabe's Case Study on Snippets

What happens when you lose a featured snippet? And why are they taken away?

The Legality of Negative SEO

An interesting facet of negative SEO is that the definition isn't nailed down.

Interesting Study in SEL Says CTR is Not a Factor in Ranking Organic Results

Maybe this is old news for some of you but I found the study and experiment itself to be an interesting read, so I thought I'd share

Here comes the Watch Time ranking factor...

Google recently filed for a

Google Local 7-pack is now a 3-pack

It seems Google's local 7-pack has been replaced with a 3-pack, according to Mike Blumenthal. I looked and confirmed that it's a three-pack on my SERPs.

Google Paid Traffic, eCommerce, and the Changing SERP Landscape

As Panda 4.2 rolls on, there's an interesting discussion happening on WebmasterWorld. It's about eCommerce and traffic.

In all of Google's fruitless scrambling for a new shiny thing you can see their true fear...

I loved this comment by Tom Bishop (you may want to scroll down a bit if the permalink doesn't work) and it brings up great points:

Do As I Say, Not As I Do?

Everyone knows that link juice from forums dried up years ago and it's just spam now - but in some corners of the net, the juice may still flow.

An Obsession With Paid Links

I haven't experienced this myself, but a user on SEO Chat seems to feel that the only way to get links is to pay for them.