The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Three Pack To Be ALL "Sponsored" With Google's New Home Service Ads

Detailed post with answers directly from Google regarding ALL organic listings in the 3-pack being sponsored. 

Google Has a New AMP Testing Tool

Similar to how mobile was a big deal and got its own tool, there is now a tool for you to test if your AMP pages are working correctly.

Google: The Machines Will Probably Not Take Over

At PubCon last week, Gary Illyes said that there will probably always be a place for humans in Google's search algorithm.

Google is Labeling Your Links

In an interview with Gary Illyes of Google, Illyes revealed that Google's manual action team has the ability to look at your links and read their "labels."

Building Links - and Relationships

On WebmasterWorld, users are discussing the state of link building without PR.

Google goes retro with its new blog called "The Keyword"

Can you beleive it, Google has chosen a retro name for its new blog, "The Keyword"

Old Penguin Penalties Should Start Lifting Soon

The big news today is that the part of Penguin 4.0 that evaluates old penalties will start rolling out soon.

Link Building Mistakes

The pros and newbies of WebmasterWorld have gathered to talk about some common link building mistakes.

Penguin 4.0: Some Things Change, Some Things Stay The Same

Penguin 4.0 has some features that are very new - but that doesn't mean everything has changed.

Penguin 4.0...for real this time

Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.

Possible Google Mobile Update Causes Widespread Drop In Rankings

Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.

Code to Text Ratios Have ZERO Impact on Your Rankings...But May be Indicative of Other Problems

John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.

Is Google Using Your Visitor Data Against You?

Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?

Google Changes Local Review Schema Guidelines

From now on, Google says that only reviews that are "directly produced by your site" can be marked up.

Things Go From Bad to Worse For Keyword Planner

Google's Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.

AMP is Awesome, but Doesn't Cause a Rankings Boost!

Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.

Worth its Weight in Clicks

Webmasters all over the world can't wrap their heads around some of Google's data reporting. And it's not surprising, because some of those reports are pretty difficult to understand.

301 Redirects Rules Change: What You Need to Know for SEO

Color Me Surprised: Links Are Still *Incredibly Important*

Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon.

Whatever Happened to Negative SEO?

Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline - is that true?