The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Penguin 4.0...for real this time

Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.

Possible Google Mobile Update Causes Widespread Drop In Rankings

Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.

Code to Text Ratios Have ZERO Impact on Your Rankings...But May be Indicative of Other Problems

John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.

Is Google Using Your Visitor Data Against You?

Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?

Google Changes Local Review Schema Guidelines

From now on, Google says that only reviews that are "directly produced by your site" can be marked up.

Things Go From Bad to Worse For Keyword Planner

Google's Keyword Planner, an AdWords tool, is now restricting the amount of data available to non-advertiser or low budget accounts.

AMP is Awesome, but Doesn't Cause a Rankings Boost!

Google is just ALL about AMP lately. And the rumor mill always seems to posit that what Google likes, it gives a SERPs boost to.

Worth its Weight in Clicks

Webmasters all over the world can't wrap their heads around some of Google's data reporting. And it's not surprising, because some of those reports are pretty difficult to understand.

301 Redirects Rules Change: What You Need to Know for SEO

Color Me Surprised: Links Are Still *Incredibly Important*

Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon.

Whatever Happened to Negative SEO?

Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline - is that true?

Directories - Dead or Alive?

Interesting thread in WebmasterWorld today.

Was There a Google Algorithm Update in June or July?

The rumormill is whispering about a potential algorithm update, like a 301 update. Not everyone is seeing changes, but some are.

New Test Removes Estimated Number of Search Results from Top of SERPs

More publicly available search data seems to be vanishing from Google.

Keyword Planner Now Shows Search Variants Instead of Individual Keyword Traffic

That means keywords are grouped together and that we aren't able to look at traffic for specific, individual phrases and words. It's really a narrowing down of the tool's focus.

A Whirlwind of Drama as Google Blocks (and then unblocks) Keyword Planner Access

Admittedly, I was pretty peeved yesterday too when I heard the news. Keyword Planner is an essential tool for business and one that I recommend to many beginners.

The Mysteries of RankBrain (And Other Tidbits From a Google Q&A)

SEL has a good summary of the recent Google AMA. The short and skinny is:

Lots of Stuff in the Pipeline for Search Console!

More than 90 days worth of data, featured snippets analysis, and more is coming to Search Console.

Vanity TLD Domain Names Don't Impart a Ranking Boost

Last week I highlighted a story from SEL where the writer claimed that a lawyer who switched to .attorney saw a big ranking boost. Turns out that article was probably a bunch of BS!

Filing Bogus Spam Reports on Your Competitors is a Boneheaded Idea, Google Confirms

Remember a few months ago when Google said that they keep track of users who submit good, real, honest spam reports? And that those reports get prioritized?