The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Color Me Surprised: Links Are Still *Incredibly Important*

Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon.

Whatever Happened to Negative SEO?

Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline - is that true?

Directories - Dead or Alive?

Interesting thread in WebmasterWorld today.

Was There a Google Algorithm Update in June or July?

The rumormill is whispering about a potential algorithm update, like a 301 update. Not everyone is seeing changes, but some are.

New Test Removes Estimated Number of Search Results from Top of SERPs

More publicly available search data seems to be vanishing from Google.

Keyword Planner Now Shows Search Variants Instead of Individual Keyword Traffic

That means keywords are grouped together and that we aren't able to look at traffic for specific, individual phrases and words. It's really a narrowing down of the tool's focus.

A Whirlwind of Drama as Google Blocks (and then unblocks) Keyword Planner Access

Admittedly, I was pretty peeved yesterday too when I heard the news. Keyword Planner is an essential tool for business and one that I recommend to many beginners.

The Mysteries of RankBrain (And Other Tidbits From a Google Q&A)

SEL has a good summary of the recent Google AMA. The short and skinny is:

Lots of Stuff in the Pipeline for Search Console!

More than 90 days worth of data, featured snippets analysis, and more is coming to Search Console.

Vanity TLD Domain Names Don't Impart a Ranking Boost

Last week I highlighted a story from SEL where the writer claimed that a lawyer who switched to .attorney saw a big ranking boost. Turns out that article was probably a bunch of BS!

Filing Bogus Spam Reports on Your Competitors is a Boneheaded Idea, Google Confirms

Remember a few months ago when Google said that they keep track of users who submit good, real, honest spam reports? And that those reports get prioritized?

How Much Do You Trust Fancy New TLDs?

Here's a curious little article published in Search Engine Land recently.

Google Mobile SERPs Update Coming in May

Google has announced a mobile SERPs update coming in May which will mean that mobile-friendly sites are likely to get a bigger boost.

Featured Snippets Get Expanded Topics

Just another way for Google to keep all the traffic to itself?

Getty Images has filed a complaint in the E.U. over what is says is Google Image Search enabling image piracy

Getty Images has decided to take its complaint to the E.U. over what it says is Google Image Search making it easier for image piracy.

Clickjacking Draws Action From Google

Evidently clickjacking has become a big enough issue that Big G is willing to devote resources to fighting it!

How Important is Site Speed? When Does it Become Important?

Debating whether or not site speed is a ranking factor is a popular pastime on SEO Chat.

Google going green! (the bad kind)

In the last few years, the ads at the top of the SERPs have gotten more and more similar in appearance to organic results.

How Does Amazon Rank Products?

Ever find yourself wondering?

Google Swats Unnatural Outbound Links With Latest Round of Manual Actions

Bloggers are feelin' the pain after this weekend when Google sent out a new round of manual actions punishing unnatural outbound links.