The business of Search covers a wide area: web search, mobile search, video search etc - you'll find that and all the techniques, and intricacies associated with it here.

Yes, more Google updates and SERP changes in March 2018 - No surprise, but

More Google updates in March, of course, as would be expected. However, the added fun is the roll out of Google's Mobile First Indexing.

https://www.webmasterworld.com/google/4889357.htm

Google extends multifaceted featured snippets to more nuanced queries

Google's featured snippets are extended with multifaceted featured snippets on Google to much more nuanced queries. No doubt in line with Google's program of serving voice search.

Google will use Page Speed as Metric in Mobile Search Ranking

We probably all knew this was coming: Google has said it'll use page speed as a metric in mobile search from July 2018.

Are your mobile pages ready?

Google's latest SERPs updates for December 2017

Google's latest SERPs update and report for December 2017 shows, as usual, November is a busy month, and December quietens down.

Google Country-Specific Search Now Only in Your Local Country

Google has changed the way you search so that a local country is all users can search, and Google says this is because it wants to provide better localization.

Google: Content Within Tabs, SEO Advice for Mobile First Index Updated by John Mueller

We're all thinking about the Mobile First index at Google and welcome information such as this from Google's John Mueller.

Google's Danny Sullivan Hopes to Bring Public Info From "Ranking Fair."

Google's Danny Sullivan attended an internal "Ranking Fair" the other day.

How Effective is Linking for Google, and What are the Other Top Ranking Factors

At the State of Search Conference this week, Jen Slegg was interviewing Google's Gary Illyes, and one of the main topics was about the top ranking factors and the effectiveness of linking.

New Findings Show Google Organic Clicks Shifting to Paid

"Over the last two years, the total share of

Yes, Competitors Can Edit Your Listing on Google My Business EVEN IF YOU CLAIMED IT!

"Merchants are&nbs

Apple ditches Bing for Google in Siri web search

Apple has switched out Bing from Siri web search and replaced it with Google organic results.

https://www.webmasterworld.com/macintosh_webmaster/4869931.htm

Google Search User Click Data Used in AI Models

According to some reports of a talk in Canada, Google may be using click data in search rankings, although it's not entirely clear as there are indications it's used in AI models, and not directly

Google to provide depression self assessment directly in search

Google will be be showing the PHQ-9 depression self-assessment directly in search

Google continues move into the home services niche with US east coast expansion

In 2015, Google launched a pilot of their home services ad in San Francisco and has since then made it available in several other cities in the US including, San Diego, LA, Philadeplphia.

What does Google autoplaying video test mean for search, Wired Inquires

 

G quietly updates Quality Rater Guidelines, Affecting Mainly Mixed Language & Non-English Results

Jennifer Slegg, reports from theSEMpost on recent changes, this is

Google Search Console Refresh & Some New Reports

Google is finally giving a long overdue refresh to google search console (yay).

Does Pinterest dominate Google SERPs too much?

Barry has a thread over at Search Engine Roundtable which observes discussion at WebmasterWorld suggesting that Pinterest is dominating Google's SERPs too much.

Don't Worry Too Much About Canonicals Implemented in Error

A report at TheSemPost from one of Google's Hangouts describes a situation where a canonical is incorrectly set up. Does it cause a problem?

The rise of HTTPS in Google SERPs

According to a report at SER, 99% of Google page 1 SERPs contain at least one HTTPS result. I haven't see quite that many, but, I have seen a lot more HTTPS than previously.