Publishing content covers a wide area, from blogging to mobile, to content management and more. You'll find advanced sources of information on all of that in here.

Button Pushing goes Mainstream with Fake Blog Creation

Thread Title: State of The Blogosphere, March 2005, Part 1: Growth of Blogs Thread Url: Thread Description:

Dave Sifry presents "The State of the Blogosphere" in State of The Blogosphere, March 2005, Part 1: Growth of Blogs

It's a facinating read, and part of it deals with the creation of automated fake blogs - blogs that build themselves, trackback themselves and others, ping the ping services and trackback the Technorati Tags system for traffic and SE rankings.

Only a little while back we were disussing automated blogs and automated site creation and now we see that the practice (which is not at all new Seth) is starting to grab mainstream attention. Here's a snippet from Dave's post on automated blogs:

There is a dark underbelly to these numbers, however: Part of the growth of new weblogs created each day is due to an increase in spam blogs - fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites. We have been battling the spam situation in a significant way for about 2 months - prior to January, spam wasn't much of an issue. All of these charts reflect Technorati's databases after spam blogs have been removed, and we feel that we've been able to capture and identify most of the spam out there, but one should note that there is definitely blog spam that we don't catch (tell us if you see spam in the index!). I'd estimate that we currently catch about 90% of spam and remove it from the index, and notify the blog hosting operators. Most of this fake blog spam comes from hosted services or from specific IP addresses. One of the results of the extremely productive Spam Squashing Summit of a few weeks ago is the increased collaboration between services in order to report and combat this spam. Right now, about 20% of the aggregate pings Technorati receives are from spam blogs, so you won't see that in these numbers - these statistics show only "cleaned" data.

SearchGuild Launch SEO Forum Aggregator

Thread Title: Resource Rate SEO Forum Aggregator Launches Thread Url: Thread Description:

I hear from Brad that SearchGuild's Chris Ridings has launched an SEO forums aggregator complete with FF toolbar, something called threadrank and an adsense sharing revenue scheme.

When i looked, 90% of the threads listed seem to be coming from SearchGuild and Threadwatch - a couple from IHU and HR but none from WMW as far as i could see.

Im a bit surprised to have to learn about it from Brads blog, as Chris has my email, but it looks like lots of fun and im sure he's aware that there's somewhat of an imbalance with the spread of listings.

Certainly one to put on your watchlist though it needs an RSS Feed dammit! heh...

Let us know what you think...

Bloggers - Influential Pajama Wearing Minority

Thread Title: Study: Blog Readers An Elite Minority Thread Url: Thread Description:

No, it's true! At least according to Henry Copeland of BlogAds as MediaPost reports.

BlogAds conducted a study, a somewhat limited one at only 3000 participants, but it's findings were interesting if not so surprising. They appear to be more geared toward stiring up a bit of a reaction with the media press than anything else.

Interesting to note that young Henry choose to break out his study data on MediaPost rather than with the pajama wearing influencers....

"The crucial point we found here is 70 percent of bloggers fall into that critical demographic for advertisers known as 'influentials,'" said Copeland, who used the term "bloggers" to refer to both blog writers and readers. "These guys might be sitting in their basements, wearing pajamas, but before that they were at the town meeting, getting involved socially and politically, setting the standard."

I don't wear pajamas, make of that what you will...

NYT Preps Readers for Monetization Push

Thread Title: Can Papers End the Free Ride Online? Thread Url: Thread Description:

The New York Times appear to be preping online readers for their long awaited (and widely talked about) monetization push in a thinly disguised "story" about Newspapers and content.

Here's the interesting bit:

The New York Times on the Web, which is owned by The New York Times Company, has been considering charging for years and is expected to make an announcement soon about its plans. In January, The Times's Web site had 1.4 million unique daily visitors. Its daily print circulation averaged 1,124,000 in 2004, down from its peak daily circulation of 1,176,000 in 1993.

Executives at The Times have suggested that the paper, which already charges for its crossword puzzle, news alerts and archives online, may start charging for other portions of its content, but would not follow the Journal model, which charges online readers $79 a year for everything.

Hello small subscriber base, goodbye links and relevancy...

The Long Tail wags again

Thanks to John Battelle, I discovered a very interesting article by Joe Kraus, the original president of Excite, on the Long Tail

He gives us the interesting stat that..

Quote: .. while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the “long tail” – queries asked a little over once a day.

and tongue in cheek, Kraus confesses

Quote: You know the real reason Excite went out of business? We couldn’t figure out how to make money from 97% of our traffic. We couldn’t figure out how to make money from the long tail – from those queries asked only once a day. Quote: Overture figured it out, Google perfected it and we all know what happened from there. .... It was a special kind of marketplace where small advertisers could reach small markets efficiently. Quote: Google, eBay, Amazon, Rhapsody, Netflix, iTunes. What do they all have in common? They all work the long tail and they’re all radically changing the dynamics of their more traditional businesses.

And now Joe Kraus is trying to muscle in on the long tail with his company Jotspot an enterprise level Wiki.

Quote: JotSpot is a company that is building a platform to make it easy and affordable to build long-tail software applications.

Finding a use for Wiki's

Since last summer, i've been wrestling with the same thoughts on the Wiki: What can i use this for?

A Wiki is simply a website that's pages can be added to or edited by anyone. Anyone with the right permissions that is. The best known example of this is Wikipedia, and it sets the ideal standard for all to follow in that it is truely open.

For folks like you and me though, building such a site is most likely out of the question, leaving me still wondering what exactly I could use a Wiki for, and what would i need in order to work with one.

Follow the title link for the full post.

The Best of EyeTrack

Thread Title: The Best of EyeTrack Thread Url: Thread Description:

Awesome stuff from the EyeTrack studies at Poynter - thanks Peter

This is making me think very hard about some of the choices i've made in the upcoming redesign of TW...

My.Yahoo! Mobile RSS

Thread Title: My Yahoo! Mobile RSS Thread Url: Thread Description:

Yahoo's resident tantrum thrower, Russell Beattie, introduces Yahoo Mobile My.Yahoo! RSS.

You can now check your RSS feeds on on your phone! Very, very neat...

To see your My Yahoo! subscriptions, enter the above URL in your phone's WAP 2.0 minibrowser and navigate down to the News link. From there click on My Headlines, log in with your Yahoo! ID and all the RSS headlines that you've added to your My Yahoo! page are listed, ready to be read on the go. Clicking on the individual feed links will let you read a summary of the stories (about 1024 characters, which is actually more than appears on the My Yahoo! Web version) and if you've got a phone which has a browser that supports full HTML web pages, each of the headlines will be live links to the original article. Simple and easy

ChameleonReader learns your Bloglines Habbits

I got an email this evening from a nice chap called Josh Tyler. He's written an app with a slightly dodgy interface, for overlaying Bloglines

It's called Chameleon Reader and will apparently learn from your habbits, and organize your feeds for you. He explains it better than I, so here's an excerpt from the email:

Quote: The basic idea is that it learns from your behavior, figures out which feeds are your favorites, and helps you find them (highlights them, moves them to the top, etc.). It's a way of managing hundreds of feeds without having to scroll through pages and pages. Personally, I don't think folders are the answer, since they require too much manual intervention. Also, it finds "top links" -- sorta like Blogdex or Bloglines Top Links, but for your feeds only. Finally, I think it's a nicer, friendlier UI. The functionality is limited, since I didn't want to reinvent the wheel, but rather focus on the innovative parts.

I've switched from Bloglines to the Sage plugin for firefox, and apparently you have to use it for a while to see it really in action, so if anyone uses bloglines and wants to take it for a spin i'd love to hear how it does....

Some of those features sound superb, though i can't help being a little sceptical as that's a pretty impressive feature set....

Wanna be a journalist kid?

Thread Title: OJR journalism tutorial wikis Thread Url: Thread Description:

The Online Journalism Review have put up a Wiki for journos to help bloggers and other interested parties write better reports.

The have sections on:

Reporting Writing and Ethics

..and at first glance, they really look quite good. Let's hope they're a success and that they grow.

Google Print Accepting PDFs

Google are now acepting PDF files for their Print programme .

Previously you had to have a physical book with ISBN number then mail it so it could be scanned by the Google team. One of the restrictions have now been lifted and PDF files are now able to be uploaded although it still has to have an ISBN (and consequently) be available as a printed tome through a registered publisher. Follow the title link for the full post.

Political blogging crackdown

Bradley Smith, one of the six commissioners on the Federal Election Commission, warns today of upcoming regulation on political blogging. The article says bloggers and news outlets could be in trouble for "improperly linking to a campaign's Web site." In a nutshell, he's saying such links equate to campaign contributions:

"The real question is: Would a link to a candidate's page be a problem? If someone sets up a home page and links to their favorite politician, is that a contribution? This is a big deal, if someone has already contributed the legal maximum, or if they're at the disclosure threshold and additional expenditures have to be disclosed under federal law."

As you read along, the real issue is that the current Federal law that exempts the press from this type of regulation doesn't currently cover online activities such as blogging.

Group Blogging - i think i get it now

I'm still pretty amazed that i had not thought about this thing before, ie. a group blog. I've been looking for a "forum/blog/cms-like-thing-that-wasn't-quite-a-forum/blog/cms" for a good while, and this site is so much like the thing i was looking for.

The Diminishing Slashdot Effect

Thread Title: Less Impact from the "Slashdot Effect" Thread Url: Thread Description:

BusinessWeek are running a piece on Slashdot's diminishing "slashdot effect" - citing analysts and site owners they're saying that a link from the grandfather tech site no longer means what it once did to the sites it links to.

They blame the resurgence of tech related sites, paricularly blogs:

How can this be? The number of news sites Slashdot is linking to has skyrocketed. And that has reduced the impact Slashdot can make on each individual site's traffic. The number of tech news sites, run by traditional media companies, reaches 360 today, up 20% from 300 just one year ago, according to Hitwise. These sites have proliferated following a revival in U.S. online ad spending, which is projected to grow by more than 20% in 2005, to more than $11 billion, according to e-commerce consultancy eMarketer.

BLOG INVASION. The end result is a watering down of the Slashdot effect. Readers are still jumping from Slashdot to other sites. Indeed, Slashdot probably has more readers than ever, but they're going out into a far larger Internet news world. While their impact on the Web as a whole is still significant, the effect on individual sites or even particular stories is a lot less than it used to be.

One thing they don't note, that i think is important is the way we view, find and share information - closed groups are somewhat passe - just look at some of the larger group websites out there: The walled garden is gone - and whereas i'd love a link from Slashdot, i'd not expect the boost in traffic to come from there alone.

Slashdot appears to me to be a closed group. What's happening is this:

Blog A picks up a story Blog B posts a link to Blog A, adding some more info Blog C picks up blog B's post and cite's blog B as the link Dont ya see? It's the blog as network

We can't say exactly how the trick is done, but we understand the basics: a network, a message-passing protocol, nodes that aggregate inputs and produce outputs. The blog network shares these architectural properties. Its foundation network is the Web; its protocol is RSS; its nodes are bloggers. These ingredients combine in ways that are not yet widely appreciated.

Are Yahoo! really late to the Party?

Thread Title: Yahoo! Shows up Late to the Party Thread Url: Thread Description:

I was interested to see Kevin Dugan say that he thought Yahoo! were late to the blog party:

He quotes Jerry Yang from his keynote at SES:

Web logging will be part of Yahoo's focus on personalized media. The company already is offering blog-publishing services in Japan and Korea, Yang said. While he didn't say whether Yahoo! would provide similar services in the U.S. market, he did say that Yahoo! will tie blogging into more of its services in the next few months.

then goes on to say:

Talk about showing up late to the party. Google owned blog search BEFORE it bought blogger. Microsoft has already stepped up its blog focus and I'd be willing to bet my Bill Gates and Robert Scoble action figures that Longhorn will bring us some blog-friendly features.

Weird how everyone is now a Search expert eh? I'd say Yahoo! were streets ahead of both Google and MSN - they have a ton of integrated, and much used RSS features and have great standing within the blogosphere - all they lack, is a blogging service - which they could probably do nicely without but would add a nice touch...

...and if it crossed your mind, no, i dont count myself a Search expert either - just have a very keen interest these last 4yrs or so heh..

Search Marketers Clueless about Blogs

Thread Title: Blogs A Wildly Popular Topic at Search Engine Strategies NYC Thread Url: Thread Description:

B.L. Ochman reporting on the interest in Blogs at SES NYC:

Anything to do with blogs is turning out to be wildly popular at the Search Engine Strategies Show in New York. The level is very basic -- what is a blog is still (arggh!) the big question.

Many big companies, who seem to operate in their own time zone, are finally waking up to the fact that blogs are a valuable marketing tool. Of course, they won't be valuable for long if everyone and her dog starts one.

Er.. eveyone has started one! hehe... She's wrong there, like everything else, the 80/20 rule will prevail.

Ms Ochman, a blog is a website ya know? Same rules apply...

Event Blogging as a Business Model

Thread Title: Freelance Event Blogging and Photography for Hire Thread Url: Thread Description:

I was talking to a friend on IM who was wondering why I wasn't at SES NYC and he said that perhaps his company should have sponsored Threadwatch's attendance - this got me thinking that maybe that's not such a bad idea for future events?

Company gets logo on posts Threadwatch blogs the event I get lagered up for free - everyone's a winner!

Then 2 days later, i get chatting with Kris Krug who is also thinking about event blogging. Kris' idea is to have companies pay him to blog their events for them.

I don't think that's quite the way forward, i thought maybe he should set up a site and become known as a destination for event blogging, just show up to the events he thinks worthy, possibly with sponsorship rather than get the event organisers themselves to finance the gig.

Whaddaya think?

Internet turns Porn Industry Mainstream?

Thread Title: An acceptable career? Thread Url: Thread Description:

The BBC are running an interesting story about the porn industry's mainstreaming over the internet. Has a once thought of as seedy, but always thought of as lucrative industry gone mainstream due to technology?

In the UK alone it is estimated to be worth £1bn, says the Adult Industry Trade Association. It even has its own trade show which attracts more visitors than the Ideal Home Exhibition, according to its organisers.

It used to conjure up images of backstreet sex shops and dirty, old men, but the rise of new technology has meant anyone can set up a website and - should they so desire - become a porn star. So is pornography becoming an acceptable career option?

Francesca, 59, lives in rural Oxfordshire and is one of the UK's most popular internet porn stars. She has her own website and is known as a BBW - a big, beautiful woman. She charges £15 a month for access to erotic photos and film footage of herself having sex with subscribers.

I've never heard of a BBW before but im sure there are plenty of people out there that think she's just great. With so many sexual peculiarities to cater for, im sure the BBC are on the right track with this.

I know we have some adult webmasters in here, so without dropping links, for obvious reasons, do air your views...

Yet Another Blog Consultancy - Blogging Planet

Thread Title: Our New Venture Comes to Life: Blogging Planet Thread Url: Thread Description:

Elizabeth Albrycht of Albrycht McClure & Partners posts about her new business, together with partners ]Guillaume du Gardier, Neville Hobson and Christophe Ducamp.

The venture is called Blogging Planet. This from the press release:

A new consultancy dedicated to training organizations how to build new organizational communication networks launched today. Blogging Planet (, an alliance of internationally-recognized practitioners in participatory communications, will provide counsel and training to organizations in Europe and the United States on how to effectively adopt new communications tools such as business blogging, wikis, RSS feeds, podcasts, and more for a wide variety of corporate functions, including corporate communications, marketing, public relations, employee communications and investor relations.

These things are two a penny at the moment, but with those names onboard and Albrycht handling PR then i'd say this would be one to watch. Shame about the name though, i can't help thinking that naming any business with the word blog in it is somewhat short sighted...

Yahoo Hacks - Book due in Summer

Thread Title: Yahoo! Search Web Services Launch! Thread Url: Thread Description:

Whilst talking about the new Yahoo Search Developer Network we reported on this morning. Jeremy Zawodny slips the fact that O'Reilly will be releasing "Yahoo Hacks" this summer...