Google Has a New AMP Testing Tool

Similar to how mobile was a big deal and got its own tool, there is now a tool for you to test if your AMP pages are working correctly.

Google: The Machines Will Probably Not Take Over

At PubCon last week, Gary Illyes said that there will probably always be a place for humans in Google's search algorithm.

Separate mobile index coming within "months," to be treated a primary Google index

Google has been teasing a mobile index, separate from their desktop index, for some time now.

Google is Labeling Your Links

In an interview with Gary Illyes of Google, Illyes revealed that Google's manual action team has the ability to look at your links and read their "labels."

Blank Ad Units in AdSense

The code looks ok, everything is set up correctly - but still, these users are getting blank ad units. That costs people money and creates a poor user experience.

Building Links - and Relationships

On WebmasterWorld, users are discussing the state of link building without PR.

It's Not Easy Being Green for Google AdWords

Webmasters and suspicious searchers flipped their lids when Google changed their AdWords labels from yellow to green in June.

Google gets an extension from E.U. over Android antri-trust practices, and a fine is expected

Google/Alphabet and Android are in hot water with the E.U. over anti-trust practices relating to the pre-loading of Google apps on smartphones.

Google goes retro with its new blog called "The Keyword"

Can you beleive it, Google has chosen a retro name for its new blog, "The Keyword"

Old Penguin Penalties Should Start Lifting Soon

The big news today is that the part of Penguin 4.0 that evaluates old penalties will start rolling out soon.

Link Building Mistakes

The pros and newbies of WebmasterWorld have gathered to talk about some common link building mistakes.

Penguin 4.0: Some Things Change, Some Things Stay The Same

Penguin 4.0 has some features that are very new - but that doesn't mean everything has changed.

Penguin 4.0...for real this time

Google launched Penguin 4.0 this morning. It is said to be more granular, focusing more on spammy pages rather than websites as a whole.

Comments Get AMP'd Up

Armchair commenters of the world, rejoice - Disqus is bringing AMP support to comment sections everywhere.

Possible Google Mobile Update Causes Widespread Drop In Rankings

Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual.

Code to Text Ratios Have ZERO Impact on Your Rankings...But May be Indicative of Other Problems

John Mueller gave a direct and simple "No," to answer the question of whether code to text ratios are a ranking factor.

Remember When There Was a Local 6-Pack? Me Too...

Looks like for some users, the 3-pack (once a 6-pack) has become a 2-pack!

Is Google Using Your Visitor Data Against You?

Here's a topic that comes up every now and then - are products like Google Analytics and Chrome really useful, or are they just sabotaging you from the inside?

Google Changes Local Review Schema Guidelines

From now on, Google says that only reviews that are "directly produced by your site" can be marked up.

Some Sellers Report an Increase in Required Reviews for AdWords Star Ratings to Appear

In order to get some stars and seller reviews showing up in AdWords ads, businesses are currently told that they need at least 30 reviews.