Will 2016 Be the Year of the App?

Users on WebmasterWorld are talking about predictions and emerging trends in SEO for 2016 - it's a great topic so far.

Mobile Page Speed May Provide a Ranking Boost

Mobile usability is Google's meat and potatoes project these days - by that I mean it's taking up a big section on their plate.

Yahoo Backs Out of Alibaba Sale

Yahoo has been determined to complete a tax-free spinoff of its stake in Alibaba, even after the IRS said it might not fly.

Penguin Is Google's New Year's Resolution

Although a Penguin update was supposed to be on its way this month, Google's now saying that it probably won't happen until early 2016.

Accidental Disavow File Update and Reports of Traffic Boosted Significantly

How much of this is the result of an error overwring a disavow file, or as the result of other factors, is yet to be discovered, but either way, it's an interesting topic.

The Phantom Strikes Again?

Although Google hasn't confirmed it, some Webmasters believe that a third Phantom Update occurred on November 19, 2015.

Social Logins: The Solution to Cart Abandonment?

Only 66% of users on complex payment systems will complete a transaction - making cart abandonment a major issue for ecommerce sites.

New Google Search Quality HUMAN Rating Guidelines with Mobile Factors Released Nov 2015

Google wrote: "we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected device

Ryanair To Sue Google Over Misleading Adverts

Ryanair sent Google's Eric Schmidt its complaint, but it never got an answer, so it has decided to take Google to court over what it describes as misleading adverts.

Manual Actions on a Subdomain May Not Impact the Rest of the Site

John Mueller replied to a webmaster with an interesting issue recently. They kept a dev site as a subdomain of their main site.

Google introduces RankHeart to balance out RankBrain Algorithm

Online Reputation Case Studies by Industry from Techavation

Dealing with reputation issues, identity theft, negative reviews, and viral bad publicity are all issues businesses and SEOs face regularly.

How RankBrain Changes Entity Search

Google Rolls Out RankBrain; Wayback Machine Adding History Search; Another Penguin Coming

Stories in Yoast SEO weekly recap: Google Rolls Out RankBrain; Wayback Machine Adding History Search; Another Penguin Coming


Google Scores an Own Goal in "Code Push" That Buried its Competitors in Mobile SERPs

Google appears to have given its competitors more ammunition in their fight over its "biased SERPs" when a "code push" appears to have demoted its competitors in mobile SERPs, and favouring its own

Google: Deceptive Mobile Traffic Networks Will Be Punished

Affiliate traffic networks are apparently a big problem in the mobile world these days.

Reasons to Study How Users Interact With Your Page

Google's recently released Search Quality Rater Guidelines emphasize user satisfaction and usability more than they have in the past, it seems.

Google's Releases Full Search Quality Ratings Guidelines

It's a big ol' 160 page pdf but according to SEL it's a pretty good read. If

Like a Phoenix? Google Plus Gets a Redesign

Poor Google Plus has been in a tailspin for so long, it's refreshing to see something new being done with it.

Two by Two, the Zombies Go Marching In

Zombie traffic in the world of organic search, not to be confused with the different species of zombie that plagues the world of PPC, is still a problem for many webmasters.