Google cutting fat from dynamic content?
Threadwatch member Mikkel deMib Svendsen offers some invaluable advice for webmasters regarding dynamic content over at SEW. Not a day goes by where you dont see at least a small handful of threads claiming that one of the major SE's are doing something funny with dynamic pages.
We know that under certain conditions (too many vars in a url for example) Google has trouble with these sites, especially with session id's but when those areas are covered, where's the problem?
What I most often find the problem to be is that many webmasters chose the first possible solution they find to get their dynamic website indexed and ranked. Sometimes the chosen solution, allthough it may work, is just not the best for the site.
Some webmasters may jump right into URL-rewrite when in fact the big problems to deal with is session IDs, track IDs, browser agent detection, GEO-location, indentical content, infinite calendars or other spider traps. The URL-rewrite may looks like it solves the indexing poblem but suddenly one of the other problems kick in with the result of de-indexing of pages. Now, most webmasters will think that Google is messing up, don't support URL-rewriting or something like that when in fact the problem is not that at all.
Thats why quick fixes for dynamic websites often only work short time. I recomend all to take the time it takes to really understand every aspect of how your dynamic, or technically advanced, website impact search engine spidering, indexing and ranking. And then, make sure you fix all important problems - not just the first you run into.
If you dont know of Mikkel, he used to work for one of the larger scandinavian SE's and is more than qualified to speak on such matters.
This one has Company A (Brannock, the maker of those foot measuring devices) suing a Company B (ABC Industries) because Company B has purchased Company A's trademarks as AdWords. This is distinct from Company A suing Google and/or Yahoo, as is the case with Gieco, American Blind, et al.
Website Promotion and the Mobile Phone
spidermonkey over at webworkshop (wow, been too long since we linke to them eh?) brings up a particularly interesting subject that, as he rightly states, is not discussed enough among pro web devs and search marketers.
With 3G hitting the ground running and the awesome proliferation of the once humble moby why aren't we talking about this?
Dig in, it's a decent start to the thread (bar the WAP red herring) and im hoping somthing good will grow of it. After you've done that... Talk to me about mobile, i wanna know EVERYTHING heh!
Sorting Result Lists
Tim Bray talks about the trick to minimizing compute overhead when sorting result sets. Not being a search engineer this is a bit over my head but being a programmer (hack) it seems reasonable...
Here’s the trick: nobody will ever look at more than the first hundred or so results. So you don’t have to sort at all, you just have to find the highest relevance values. Here’s the algorithm:
Maintain a list of twenty most relevant entries, and their relevancy numbers. Initially it’s empty.
Fill the list with the first twenty results in whatever order they’re in, and sort them in descending order of relevance.
For each of the remaining items in the list:
-- Compute its relevance value.
-- If it’s less relevant than #20 in the most-relevant list, you’re done with it.
-- If it’s more relevant than #20, add it to the most-relevant list in the proper place, shuffling down and losing #20.
Viral advertising, Expired Domains and Blog Spamming
Its not quite what you think it is but well worth a read.
"Viral advertising agency Asa Bailey became the belle de jour recently when it snatched up the just-expired OgilvyMather.co.uk domain name and put a picture of what looks like the feet of a cadaver, sporting a toe tag that read, “If you understood the modern brand, you would know how to protect it.”
Link Development in a Box: What do you want in Link Dev Software?
I'm sure a lot of the uber link development tools are not going to be available to the general population anytime soon, but if you are developing your own software in house it is nice to have a little inspiration on what functionality would be best to build in. Had the pleasure of meeting neuron in Vegas, and as this thread illustrates, he was definitely born to link. There's a few nice suggestions in here already, and hopefully some folks will contribute some other gems for when you go to build your ultimate link development tool.
Make Love not Spam
The Register reports that Lycos Europe is promoting a screensaver (see threadlink above) that will send requests to identified and verified UCE spam domains. The screensavers will initiate a DDos attack on these sites essentially rendering them defunct in an effort to deter email spamming. When possibly hundreds of thousands of these screensavers all target the same domain, this is a DDos attack.
DDos attacks are considered illegal regardless of intent...
Some are having 404's with the url, no idea why but there's the raw version.
Mark Canter of Macromedia fame is behind a move to have influential, heavily read blogs use "product placement" to drive leads to Marqui's CMS site <---that'll be $50 please...
On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money.
The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They'll get an additional $50 per qualified sales lead they send to Marqui
Affiliates have been raving about whatever it they want to sell for years, what makes this any different apart from the $800 a month basic pay? - Guess the blogosphere doesnt want to get it's hands sullied with affiliate scum! lol...
Get your site crawled by Google
This trick is so obvious, it's actually endearing. I expected this to spread across other forums for "quick results", but the lack of that makes it just that little bit more subtle ; ) Not subtle enough though...
Note: the fun element outweighs the snitch part - IMO.
Ericsson enters the mobile marketing business
Pay attention at the back! Moblile marketing will be where it's at before too long..
Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing. Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel.
Like to report spam to Google? - Wet your pants with excitement everytime you spot some hidden text? - Your in luck, Google are hiring. See the threadlink above for details.
Google, Inc., the search engine company based in Mountain View, California, is recruiting part-time remote workers to help with search quality evaluation on a project basis. Candidates must be web-savvy and analytical, have excellent web research skills and a broad range of interests. Specific areas of expertise are highly desirable.
Participants in web evaluation projects must have a high speed internet connection. All applicants must be U.S. or Canada based and must have the corresponding work permit.
What are you waiting for? Dive in, get paid!
Link via inlogicalbearer - Thanks Eric, for everything :)
what penalties does google have and "sentence"?
Brett Tabke of webmasterworld speaks out on how Google view cloaking, it's unclear where he got this information:
Google has no problem with quality ontopic cloaking. It is only when the content of the cloaked page is radically different from the content of the browser page.
Danny Sullivan of search engine watch also spoke about cloaking recently with regard to Googles "double standards" for publishers:
In summary, Google needs to change its cloaking definition to acknowledge that approved cloaking is allowed -- and it definitely needs to move forward with providing better support to ALL web site owners, rather than just some of them.
And previous to all of the above Ralph Teigtmeir of fantomaster, arguably the webs foremost cloaking company commented on the chances of getting busted whilst cloaking:
detecting cloaking reliably typically requires
quite a bit of manpower. Sure you can pre-filter cloaking indicators
automatically, e. g. by accessing and saving the site first as a search engine
spider and following this visit up via some unknown IP not identified as a
spider. However, simply comparing the content automatically isn't reliable:
there's so many sites out there displaying dynamic content, it can be a real
nightmare discerning what is actually legit by the SEs' standards and what
isn't. Moreover, there's browser specific content delivery, printer-friendly
pages, content delivery management systems in general, etc. etc.
All this will incur massive overhead in the personnel department and, hence,
will blow up costs. Considering that you'd have to cover billions of pages to
weed out all cloakers, it only stands to reason that the search engines, while
certainly not endorsing the practice, prefer to view cloaked sites as just so
much tolerable white noise in their search results.
Are you on top of your inventory?
So you have a pile of dead stock taking up space in the warehouse, or a product is showing serious signs of being dead in the water from the get go, whaddaya do?
sun818 asks the above of the wmw ecom guys and get's some good answers and discussion for his trouble.
I have a huge dataBase of strong buyers, my solid regular customers, and they certainly love a good deal. Problem is I don't want to ruin them with a flood of crappy merchandise sold at my cost. For one thing, they'd get stuck with slow-moving stinkers which would haunt their future opinion/ re-ordering of my products. They won't remember the bargain offload price. They'll only see unsold, dead merchandise and think of me, full of resentment at having been duped, burning with regret over getting suckered into a ton of junk, just because they couldn't resist a bargain..
and from Rogerd
The really, really important thing is to spot the bad inventory EARLY while you still may be able to market it at a reasonable price. If you sell fruit or fish, your inventory will let you know when it is going bad; if you sell computer parts, fashion merchandise, or anything else, though, you'll have to rely on your sales tracking systems.
I've had good luck with closeout flyers (by mail) or "specials" pages (on the web) to move odds and ends at a reasonable price. If you've made a major buying error, though, relying on some kind of jobber/liquidator may make sense.
Lack of knowledge about seo
Why is it that web designers as a group, know sweet FA about search marketing? I have to agree with dazzlindonna at seochat when she says that "95% of all the web designers I've ever met never considered SEO when designing a site".
Astonishing really isn't it?
The OP, mick.sawyer says he spent some time at a business convention where lots of designers were pitching their product at the local businesses for thousands of dollars a pop but all he received everytime he mentioned search engines was blanks stares and incomprehension. LoL! Be thankful dude :-)
Yep, most websites only make money for the web designer and hosting company. Most web designers that I know think that top rankings are a game of chance.
They think that I am simply freekin lucky. Then there are the biz owners who have their brother-in-law or niece build them a site and they can't understand why it gets crap rankings.
It's quiet out there today ('cept for something about backlinks...? heh..) so go check it out, it's a fun read.
Good domain name to get high on Google
These threads are usually both boring and somewhat amateur orientated when found on the forums but it doesn't mean the subject isn't worthy of discussion. This thread over at SEW takes a more advanced look at not just ranking factors in the choice of domain name but also:
Great stuff from the boys and girls over at SEW Forums including this from bwelford:
Another reason for buying the com is that several browsers will serve up you the .com version if you type in only the domain name without the extension.
You know you've done it right when you "own" the name on the Internet. In other words, however someone tries to find the domain name without the extension, they end up at your website. Of course if you've chosen the name right, there will be no other websites in the SERP's for a search for your domain name. However that really is tough.
Your take on control panels!
Outstanding debate on the various pros and cons of using a pre-built solution for hosting control panels like:
versus rolling your own to suit.
This, from the original poster Ashish:
the reasoning behind going ahead with a customised panel was that, many hosting companies that use third party panels like CPanel, Helm, plesk etc. etc. and as these panels are basically as is, they do not really fit hand in glove to the services offered by a hosting company, you basically have to work around it and try and modify your services according to the control panel you use. Many times hosting companies are not able to answer questions regarding control panels as they do not have in depth knowledge of these CP's. They know only what came in the manual.
And if you are not able to solve a customer problem then you are as good as gone.
by the way, has been running a couple of months but is still active - man i need to check the damn dates on these things heh!