Remember kids, always use a condom, if you don't, you might catch Clusty or Filangy!
What goes through these peoples minds?
from the Battelle's site threadlinked above:
a Nutch-based personal search engine that watches where you go and creates your own web index of sites you've seen (and incorporates general web search as well). It's still in early beta, you have to sign up to use it.
MSN Search To Gain New Technology Feb. 1
Well, i caught the rumour that MSN would be taking its beta search to the public side on Feb 1st at the SEW forums and now Danny Suillivan has added some substance to it by cobbling together a few of the clues in his blog post threadlinked above.
Running before they can Walk?
This seems way to early to me. I haven't played around with it much personally but i hear an awful lot that suggests it's nowhere near ready for public consumption. Still, this would fit with the way M$ release their software right? Knock it out early, patch it when the complaints start to come in...
SE's have to Return to Directories and Hand Checking
So it is now obvious everyone will soon be autogenerating content and auto link building. What do the search engines do to keep their indexs clean and with good quality? Hand checking!
If I go to google and search on "viagra" let us be honest what I should be seeing are:
the largest sellers (not affiliates)
some quality research papers from established sources
How do google make this happen? Hand checks.
I propose that soon, if it is not already been done, the se's will have teams of people who's jobs it is is to investigate an industry and make sure that the major players all show up for the main searches in an arena. For 5 term searches let the rest fight it out.
I've been sitting on this for a while, but with all the recent hoohah about directories and the enormous proliferation of the directory as a half baked scheme to attract links or throw out an ill conceived biz model the timing just hasn't seemed right.
The timing will probably never be right though - remember, links are BAD!
Peter of SearchEngineBlog reads here so im hoping he'll spot this and come answer a few rough but well intentioned questions from yours truly and any of the good boys and girls at Threadwatch who want to chime in.
Why another directory?
What's different about this one?
What have you done to avoid indexing pitfalls suffered by other directories recently?
The term rubber stamped, in the US can mean "to pass without inspection" and has connotations of footprints and tracks - is this not a poor choice for a directory name?
When and how will this be actively promoted?
There, that should give you sweaty palms for a bit Peter :) it's friday afterall so instead of lounging around and posting to the RubberStamped blog you can tell us a bit more about the new project...
Today i find out that Technorati have started using tags in the same style as Flickr and del.icio.us
For those not in the know, tags are HOT right now, in fact, im thinking my way through a tag based project right now :) The idea is that rather than defining categories for users to post to, as we have here (see left menu), you allow users to input the categories they feel an entry should be filed under themselves. The common way of using that data is to allow popular tags (say 'marketing') that attract a lot of post (ie, alot of people all tag their posts with the same word) to float to the top or otherwise stand out and unpopular tags to sink to the bottom.
If you think about it, it's kind of cool. It means that when searching a system that uses tags for a particular topic, as most people would say 'marketing' rather than 'mktg' for example, the former is easier to find - but as people may well post entries under the shortened name, that can still be found also - but contains fewer entries.
Tagging Posts for Technorati
If you blog, or are otherwise included in the Technorati engine then all you have to do in order to tag an item is add a little link to your post as explained here However, if you use software that supports categories such like Movable Type, WordPress, TypePad then you dont need to do a thing - the system will use your categories as the tags.
Technorati's system is backfilled by the del.icio.us social bookmarking data and photos are provided by flickr - if you've not heard of this taxonomy method before, it's time to start having a little think about it. It's HOT and there are some very interesting possibilities for search marketers.
Google: No penalty for stock options, Playboy chat
Phew... Larry and Sergey must have had sweaty palms over this one eh?
Google has settled with federal and state regulators over allegations the company violated securities laws in the handling of its stock options.
The Securities and Exchange Commission also confirmed Thursday that it will not proceed with any enforcement action against Google over a high-profile interview with company co-founders Larry Page and Sergey Brin in Playboy magazine before they filed for their initial public offering. Companies are prohibited from promoting their companies before going public.
WPP eyes world domination with search marketing arm
“In recent months there has been a definite consolidation and globalisation of the market, and mSearch is ideally placed to take the leadership”
We've talked about agencies and search marketing consolidation quite a bit here at Threadwatch - and I've been fortelling the death of the small seo for some time (yeah yeah, i know there will always be room for sharp players...) - Now, we see Danny Sullivan point to the Revolution story threadlinked above that talks about WPP entering the search fray with 47 planned offices around the world centering on search marketing domination:
The agency is to be known as mSearch and already counts companies such as IBM, Ford and Sony as clients. It has been formed by rebranding AdvancePositions.com, which was founded in 1998 and acquired by WPP in 2000 to form part of OgilvyOne. MSearch will fall into the mOne division, which was formed by the merger of the interactive divisions of MindShare and OgilvyOne in July 2003. Richard Collins, former CEO of mOne, takes the role of worldwide CEO of mSearch, and Mike Chowney, who was managing director of AdvancePositions.com, has been named head of international at mSearch.
This is only the tip of the iceberg IMO and despite the stagnation of the search sparkle as told by Threadwatch members, Search is still big business and will clearly remain so for some time to come.
The big boys are moving in, who get's to move out?
Yahoo & MSN Closing the Google Gap
Talking about a survey conducted by keynote, Chris Sherman points out the major details and mulls over the implications in the the threadlinked searchday article above. Here's what caught my attention:
The primary finding of the study was that Google continues to lead in most of the key areas measured, but has not made any significant improvements or progress in the minds of users since the previous study.
There's some other stuff in there to though most of it bored the arse off me.
Is Google beginning to stagnate in the minds of it's users despite recent ongoing press coverage over innovations and projects?
To answer that question myself, yes. I can't quite put my finger on why, though I suspect the M$ effect of big business and the enevitable mistrust that comes with it (at least at some deep dark recess of my subconcious..) but news coming out of Yahoo! and even MSN seems to have just a little more Sparkle these days...
An evening with Googles Marissa Mayer
From a lecture given by Google's Marissa Mayer on the user experience at Google Alan Williamson sums up some of the key trivia gleaned. See the threadlink above for his full post, in the meantime, here's a summary:
The prime reason the Google home page is so bare is due to the fact that the founders didn't know HTML and just wanted a quick interface.
Initially people didn't know that the page had finished loading due to it's sparseness - the copyright was bought up the page to indicate that that was all that you got!
The infamous "I feel lucky" is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.
Orkut is very popular in Brazil.
Google makes changes small-and-often. They will sometimes trial a particular feature with a set of users from a given network subnet
Google has the largest network of translators in the world
They have found in user testing, that a small number of people are very typical of the larger user base.
The name 'Google' was an accident. A spelling mistake made by the original founders who thought they were going for 'Googol'
Gmail was used internally for nearly 2years prior to launch to the public.
They listen to feedback actively. Emailing Google isn't emailing a blackhole.
There's a fair bit more on the linked page above. Some of that is old news to most of us but a few interesting bits to eh?
The Mac Generation
Jupiter Analyst Joe Wilcox posts some thoughts on marketing to todays younger audience. He argues that young adults in their teens and early twenties, often refered to as the NetGen or GenY, are less interested in features and functionality than they are image, coolness and simplicity of use.
He goes as far, in the context of recent masterful marketing moves from Apple with the iPod Shuffle launched alongside the Mac Mini to label them as The Mac Generation.
This younger, growing buying force appears to be more buzz oriented, more influenced by peer choices, more community-decision oriented. Apple has long positioned the Mac as a lifestyle choice, and its loyal customer base has created community. I believe belonging will be powerful marketing for the new boom, estimated at something like 80 million kids, and so far Apple is masterfully selling community and using community buzz to promote its products.
So, my points are two: That the new generation's sociological orientation and technology experience will greatly impact their buying habits. So far, Apple has courted both well with iPod, iTunes and the iTunes Music Store, by belonging and buzz marketing and providing functional products, which, by the way, tend to do what they're supposed to very well.
I would encourage other vendors to take a long hard look at who is buying iPods and Macs and why. Time is now to get a strong handle on the new boomers, many of which are old enough (early teens to early twenties) to have tremendous spending power. Then there are issues about what products that vendors should offer. Using computers as example, I'm convinced that consumers don't so much care about fastest as most useful, and that holds more true for younger buyers. JupiterResearch has lots of data and qualified analysts to help clients. Please, use the resources.
Hyperlinking the World
There's a facinating interview with Hartmut Neven, the head of the Laboratory for Human-Machine Interfaces at the University of Southern California's Information Sciences Institute who is working on a system involving bringing biometrics to the mobile landscape and hyperlinking the world. The interview, threadlinked above is a killer friday (er.. my wife tells me it's only thursday!) read, here's a few snippets:
On explaining "visual Google":
You take a picture of something, send it to our servers, and we either provide you with more information or link you to the place that will. Let's say you're standing in front of the Mona Lisa in the Louvre. You take a snapshot with your cameraphone and instantly receive an audio-visual narrative about the painting. Then you step out of the Louvre and see a cafe. Should you go in? Take a shot from the other side of the street and a restaurant guide will appear on your phone. You sit down inside, but perhaps your French is a little rusty. You take a picture of the menu and a dictionary comes up to translate. There is a huge variety of people in these kinds of situations, from stamp collectors, to people who want to check their skin melanoma, to police officers who need to identify the person in front of them.
and on seeding such a database project:
The key is to start with well-defined segments where the cost and effort of building the database is not that large. A nice rollout example would be a movie guide. If you see a billboard of a movie on a bus, you take a shot of it and then are routed to a relevant site where you can download a trailer or get show times. All we would need are images of a couple hundred billboards. The same is true with the Louvre example, where a collection of images already exists. With our technology, it doesn't take an expert to train the system to recognize an object.
Hot on the heals of the recent Google unsecured Webcams search news comes in via firstname.lastname@example.org of an even more serious security breach made available by search engine queries.
The latest discovery is that you can search for export processes language changelog phpmyadmin at Yahoo and return a list of open, vulnerable MySQL database servers.
In the wrong hands, and with a little advanced search knowledge that query can be tweaked to find ecom sites and all manner of havoc wreaked.
Yahoo! have been alerted, but at the moment the vulnerability is still easily found. This is not Yahoo's fault of course, this is a problem with the hugely poplular Open Source MySQL database and the way in which it has been deployed on some websites. The search just hightlights those servers able to be manipulated.
You can do the same search on Google, but it's less accessible as you have to add filter=0 to the end of the url string.
ADDED: Testing 1,2,3....
I've just tested this on a staged install by a friend and can assert that it works well. I was able to delete tables and access data very simply.
Essentially it is about using proper English in adverts and dropping slang.
IN the haphazard world of instant messaging and dashed-off e-mail messages, where "kk" isn't a typographical mistake but just the latest bit of Internet slang (it stands for kays, or O.K.), does anyone really care about style and grammar anymore?
Google does. Taking the stance that unorthodox usage and punctuation and slang create a less straightforward searching experience, Google's AdWords division, which is responsible for the contextual ads that appear alongside search results, insists on standard English and punctilious punctuation. Cater to teenagers hooked on text messaging? This is a world with no "dealz 4 u." To those who say, "Grammar schmammar, this is advertising, after all," Google might suggest: "Schmammar is not a word. Try 'Forget about grammar' instead."
Full details from HBX Networks but picked up from Web Pro News
We do realize that GMail is an invitation-only service, in a beta-test state of development. Nevertheless, many people rely upon GMail heavily, and many more people are forced to communicate with GMail users, because of this reliance. These people should expect their communications to be vulnerable to interception, at least until GMail corrects the issue. And the appearance of this issue, at the user level, probably indicates a failure in GMail's code review and/or quality assurance standards, which may result in other, similar errors. We did not explore GMail for additional such errors, but based upon the nature of this one, we are confident that such exploration would bear interesting fruit. (Note to GMail's development teams: we are available for hire! Cheaply! ;-P)
I'm sure this will be fixed very quickly but will things like this knock the share price?
Google unveils search product for small businesses
Google have unveiled the Google Mini, a $5000 Google in a box solution for small/med companies that comprises of a hardware and software bundle for searching corporate intranets. It also has some enhanced features to limit access and montitor usage - not much is available on this yet so drop any links in the comments when and if you find them :)
late on Wednesday unveiled the "Mini," a new hardware product aimed at helping small businesses add search to their public Web sites and giving employees more tools to find information quickly on internal networks.
Google gets a small percentage of its revenue from its Google Search Appliance, which is priced from $32,000 to more than $500,000 and is sold mainly to big companies looking to search company Web sites and intranets.
The Web search leader aims to extend its reach with the Mini, which has fewer bells and whistles and sells for just under $5,000. For example, it can search 50,000 documents compared with the 15 million that can be handled by Google's top-end Search Appliance.
From this L A Times story
Google may have more to worry about. Peter Sealey, co- director of UC Berkeley's Center for Marketing & Technology, said small-business owners might not appreciate the diminutive name when they ponder making a $5,000 purchase.
"I'd much rather give it a little more dignity," he said. "The only worse name would have been Google Lite."
Universities get free ticket to Opera
Opera who recently launched a new version of their browser with voice capabilities have always, imo, had a great browser technology. There are just so many nice things one can say about Opera, i gave up using it when the UI changed in 7.0 (i think) because i just couldnt get my head around the new layout and way it worked, but, it's still a top grade bit of kit.
However, they have also had, probably the stupidest basic biz plan for a browser know to geek. To want to charge me $50 to get rid of the ads is, again IMO, bloody outrageous. I wouldnt pay for it on general principle, but then when Firefox started getting just a bit dangerous i switched and have never looked back.
The University Play
So, now we have Opera giving their browser away free to universities (they used to charge $1 a license) in a bid to keep up with the awesome growth of Firefox seen in recent months following their now infamous open source ad in NYT.
Is it too little too late?
Maybe not. MIT, Harvard and Oxford have, according to the press release, opened their arms to the norwegian underdog. With tech savvy soap dodgers using Opera they may yet having something significant to say in the ongoing browser wars.
Hello, anybody home....?
Now all Opera have to do is to look at the success (and im sure it'll be a smash) of this little move and work out a way to drop the stupid ads and give their lovely tool away for free. - There has to be another, if not several dozen ways to make Opera profitable without resorting to embedded ads surely...