Shell get Screwed by Incompetent SEO Firm

Shell have found themselves in some rather unfortunate circumstances in the Danish Google results - it appears that an SEO firm called Aizee.dk have been somewhat incompetent with their efforts to promote the Danish arm of Shell.

It looks as though they've been doing doorways for Shell by promoting Shell.dk and having it redirect to the real Shell DK page - unfortunately they've somehow managed to META refresh wrongly and now we have this mess:

A [url=http://216.239.39.104/search?hl=da&q=shell ]search for Shell[/url] now brings up the SEO firm as No.1 A search for Search engine optimization now brings up Shell as No.9

Not good news for Shell or the company involved in thier marketing - i debated about even publishing it but it's a major, global company so fair game i reckon...

Looks like a classic case of Google Hijacking gone horribly wrong...

Guardian Newspaper offers RSS Reader with Overture Ads

Thread Title: Guardian Offers RSS Newsreader for Download Thread Url: http://www.paidcontent.org/pc/arch/2005_02_03.shtml#012132 Thread Description:

There's been a lot of speculation and talk of the printed press' future online in recent months, even including this wonderful movie on the future of media in general but little seems to come out of all of this talk. Particularly from the newspapers themselves.

However, whereas im sure this isn't the killer app newspapers need, it's heartening to read that the Guardian will be pushing an RSS reader as download to help users keep abreast of content. The app is currently being offered to a limited number of users for trial.

The reader itself is called Newspoint and was produced by Cosenda. It comes prefilled with a whole bunch of feeds from the newspaper making it ready to go without fuss or thought.

Overture Providing Ads in the Feeds and Newsreader

Overture will be providing the ads both in the app itself and the feeds, with some room for the newspapers that partner with Cosenda to also provide dedicated ad feeds to the system. Cosenda are also working with the LA Times and courting a whole bunch more media companies as part of their strategy.

Seems like a fine idea to me.

More Conspiracy Speculation on Google as Registrar

Thread Title: 10 Things Google Could Do as a Domain Name Registrar Thread Url: http://www.circleid.com/article/930_0_1_0_C/ Thread Description:

I love a good conspiracy theory, they're just so much fun... This piece threadlinked above gives, as the title suggests, 10 things Google could do with it's new status of Domain Registar - some of them are rather good, i'll list the main points but check the article for more details:

Organize a Mega Whois database - with G technology, think what they might be able to do with all that data. Blog Hosting - think Blogger Mining link networks (love this one..) no.4 is lame Just so that people don't discover what the next Google product will be? Simply to have more control over thier domains Use with Google Adsense for new domains My personal favorite: To start an ID service - buy a domain from Google and get an ID, they then track your sites via your ID and other registrars would have to interface with it so that you could get into Google - heheh... Sell you the domain, host your site, give you advertising and cut out the SEO's er.. no.10 is pretty much the same - Geocities on steriods...

Ok, the Threadwatch small plastic trumpet award for this week goes to anyone that can top that little lot for "tin foil hattedness" :-)

Added: Ooops, where are my manners? via Andy Beal

Click Fraud Going Mainstream

Thread Title: The click, the fraud and the ugly side of search Thread Url: http://www.netimperative.com/2005/02/01/click_fraud Thread Description:

Mike Grehan has a great article posted over at NetImperitive linked above - it's an interesting read for sure but what interests me more at the moment is the fact that it seems that at least once a week you see something about click fruad.

This was not the case even a year ago as far as i recall, it's always been a problem, but one usually discussed in the seo forums rather than major newspapers right?

Even investors are looking at it as a reason not to buy Google stock. (i posted this elsewhere but i think it bears repeating..)

Google grew earnings via AdSense which is now close to half of its revenues. AdSense has the highest click fraud rate of any CPC product. In fact, many marketers refuse to use contextual advertising because of publishers clicking on their own ads which leads to low ROI

from always-on Funny how the success of Search and the mainstreaming of Search Marketing suddenly makes all the problems search marketers have been facing for years so much more in yer face...

How Secure are UK Government Sites?

Thread Title: Help me fix a UK Government website please. Thread Url: http://forums.searchenginewatch.com/showthread.php?p=32918 Thread Description:

Dylan, a poster at SEW asks

Hi Guys,

Please help me!

I am helping out on a webiste www.informationcommissioner.gov.uk and have been told that the homepage contains 124k worth of .NET Viewstate which I am told is effecting the amount of time it takes for the website to upload.

Please could someone take a look at the website and have a look at the viewstate .net Scripting because I am no the best in this area.

Thanks Guys

Dylan

Now if he isn't pulling our legs can you believe a UK government website asking for help in changing their code via a web based forum? Knowing how coders communicate and ask questions and request help via Instant messengers, email etc. then I can believe this.

What makes it worse is the website is for the Information Commissioner in the UK.

We oversee and enforce compliance with both the Data Protection Act 1998 and Freedom Of Information Act 2000.

Anyone, could go along, advice on the problem and drop a link script, a touch of cloaking or worse in the guise of helping.

As a Brit, and if true, I am concerned!

The £100M Google Atom Bomb

Thread Title: Is this a Google atom bomb? Thread Url: http://www.siliconvalleywatcher.com/mt/archives/2005/02/is_this_a_googl.php Thread Description:

For several months now I’ve been troubled by a nagging and unpleasant thought that there is a potentially large vulnerability in Google’s Adwords business model. I mentioned it for the first time the other day to a couple of friends and they urged me that I should publish it and not sit on it because it is better to get it out earlier than later.

If there is a problem with the business model then it can be dealt with while there are still mostly insiders holding the stock rather than Joe Public.

Okay, this is it:

A billionaire has arranged to give $100m to the first person that clicks on a special link that looks like a Google text ad.

In my opinion, you dont need to give $100m away, it could be $1m every couple weeks. Some company could make a game of this. "Find the lucky ad and win $1m".

Make the contest random. Once the pattern is random, the value of ads gets distorted and keywords lose value.

There would be two conflicts here then. How do I know that the user really clicked on the ad AND how do I know the value of the keywords werent distorted based on this "game".

There is a way where brands can direct traffic by paying a set fee.

Major Changes in Adwords, Adsense and Sandbox

Thread Title: Dear AdWords [referer spoofing req'd] Thread Url: http://www.webmasterworld.com/forum81/4529.htm Thread Description:

I'm getting reports that something major maybe happening with Adwords - the thread above by BakedJake suggests large and irratic jumps in usually calm, predictable stats for larger advertisers.

It may be that a major shift in the Adwords algorithm is taking place, and then it could have something to do with shifts in datacenters that also appear to be happening right now.

And let's not discount the introduction of the Adwords API as if there wasn't already enough to be paranoid about heh...

So, any Adwords guys want to add fuel to the fire or douse it?

Cookies get a Reprieve in Spy Act

Thread Title: Lawmakers To Rewrite 'Spy Act' To Exempt All Cookies Thread Url: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=26914 Thread Description:

There has been a lot of worry amongst advertisers in recent months over the "Spy Act", the anti-spyware bill H.R. 29, notably services that track visitors across multiple sites for ad delivery and behavioural targeting.

This is apparently to change. Mediapost report that the contraversial bill is being rewritten to exempt all cookies - so affiliates should be rather pleased aswell.

An early indication that efforts were paying off came last week when Rep. Cliff Stearns (R-Fla.)--chair of a House subcommittee on commerce, trade, and consumer protection--testified at a Congressional hearing that it might be a mistake to mandate consumer permission for third-party cookies. "Another challenge that we face as legislators is ensuring that our responses to the growing spyware problem don't penalize legitimate uses of similar information technology designed to monitor and prevent unauthorized activity," said Stearns. "Among some of the concerns expressed regarding H.R. 29 that will be examined as we continue to work on the bill are: Examining the need for an exception for cookies and the issues raised by third-party cookies, since the bill is intended to apply only to software," he stated.

Yet Another Google BETA - Google Local Goes Live(ish)

Thread Title: Google Local Moves To Home Page But Stays In Beta Thread Url: http://blog.searchenginewatch.com/blog/050203-071603 Thread Description:

I know it's not just me becuase i've just read the nice post Danny S made linked above about Googles "BETA Problem" - local.google.com has just gone live on the homepage, as yet another BETA.

What is it that makes google either unable, or afraid to finish a project?

Ask Jeeves Launch Blog

Thread Title: Will the butler be hijacking you? Thread Url: http://blog.ask.com/ Thread Description:

The venerable butler powered search engine has joined the blogging masses and launched a blog.

Now as AJ haven't joined the rel=nofollow camp, as they have allowed comments and that they are using Typepad's JavaScript redirect on any URLs you drop in the comments will be suffering from Ask Jeeves hijacking?

MSN TV ads

Thread Title: MSN to run TV ad campaign Thread Url: http://www.netimperative.com/2005/02/02/MSN_TV Thread Description:

For the first time in four years, MSN ads will appear on television, complimented by a large online campaign reaching 21 million users, accounting for more than 30% of the overall spend.

The supporting TV advertising campaign will be aired on a broad range of channels, including Channel 4 and ITV... The adverts are positioned to run during television and web coverage of several high-profile events over the up and coming weeks, including The Brit Awards and the film premiere of Oceans 12. TV ads will run in global markets including the UK, Canada (in English and French), Australia and Brazil.

YQ - Yahoo's New Contextual Search Tool

Thread Title: Y!Q: Adding Context to Search Thread Url: http://www.ysearchblog.com/archives/000074.html Thread Description:

Yahoo! have launched a new contextual search technology called Y!Q, a play on 'IQ' (ho ho ho), that allows users to search for results in the context of what they are actually reading.

The idea, spawned by Y! Search chief Jeff Wiener's search for information on Gary Jules wonderful remake of Tears for Fears Mad World, is that you can make queries based on the whole page you are viewing or just passages of selected text. YQ will take that text or page and take out what it perceives as the key terms and search for pages in a similar context and theme.

Trying it out

There are several ways you can use Y!Q - firstly, try the Yahoo! News test page. Then when your appetite is whetted have a go with one of the Demo Bars available for Explorer or Firefox. Firefox users also have seveal other options including using conquery in the way described by Chris Sherman

Once you've installed the toolbar you can highlight any piece of text on a page and click "related search" or just right click and choose the same from the context menu.

Refining Your Results

One of the great things about Y!Q is the ability, with the help of a little DHTML magic, to refine your search once you have the basic results set in front of you. Once you have selected either a whole page or part of one to search, and you have your initial results you'll see a yellow highlighted box at the top of the result set that marks out the key terms that Y!Q thinks relates to your query - for the test i tried, there were about 8. Next to each term is a checkbox and by unchecking a term, you can get refined results and see those results very quickly as the page updates as soon as you uncheck (or re-check) the box - Furthermore, on each of the results you'll see the "more like this" link - clicking that will add that pages terms to your query in an attempt to further refine your search. Nice...

DNS Piracy Claims from Dutch Tech Mag

Thread Title: Internet Storm Center's "Handler's Diary" for 2/2/05 Thread Url: http://isc.sans.org/diary.php?date=2005-02-02 Thread Description:

Is it April 1 in some timezone I'm not aware of?

The Handler's Diary at SANS Internet Storm Center is reporting on an article appearing in a new Dutch tech magazine "Bright".

The article details a "super secret group of k-rad organized hackers subtly herding innocent web surfers away from their intended targets" by a DNS exploit that is redirecting millions of users.

Supposedly the owner of a porn portal was approached and offered "a million hits" for $1000. To demonstrate, the "salesman" asked the owner of the site for his IP, and sent him to Google. The minute he clicked "Search", he was redirected to the site.

As the diary points out, it's kind of hard to imagine a DNS exploit acting this way (perhaps a malware infected "prospect" was being manipulated?), but apparently other media outlets are starting to pick up the story and spread it like mad...

It'll be interesting to see what spin goes on this. If it comes out as "Search on Google, get Porn Site", it'd sure be a great time to launch a competing search site...

MSN & RSS - Feed Submissions Back Door to MSN?

Thread Title: Moreover Technologies Provides MSN With RSS Feed Search and Access Capability Thread Url: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/02-02-2005/0002944777&EDATE= Thread Description:

Just a little more info on the new MSN Search's deal with Moreover for RSS features.

From the press release, some key points:

Feed Discovery - use my.msn to subscribe to feeds Feed Reading - naturally.. they also cache the feeds RSS Search - this is an interesting one i think, you can search the full text of the feed from my.msn Feed Inclusion - and this is the real killer, like my.yahoo you can submit your sites feeds to my.msn and have them made available and searchable across the whole "msn community of users" - exact details aren't given but im sure we'll work out the benefits with a little creative experimentation...

If that last point does what i hope it does, it could be a great thing indeed...

thanks ls

Speculation on Skype Ousting SMS

Thread Title: Skype to Replace SMS Next? Thread Url: http://www.henshall.com/blog/archives/001107.html Thread Description:

Personally i can't think of anything more annoying than SMS and refuse to take part on general grumpy principle but Stuart Henshall has some interesting thought on current technologies Skype, Symbian and Voice Messaging technology.

It will work like VM... Skype will enable a text only program with VM capability... so you can receive and send VM and text... there is no need to yet go to voice on a Skype Symbian solution and most of the phones wouldn't cope. In some countries SkypeOut to mobile will be a good deal, in others it isn't. The presence indicator makes moving to SkypeMobile attractive while the application upgrades will enable you to broadcast presence as on mobile for text, for VM or invisible.

So Skype targets Nokia and begins selling this as an App which means the cell co's ca even retail it too. They are happy because Skype isn't eating their lunch tomorrow on 3G handsets while the Wi-Fi mobility app is already available for Windows PDA's

Whatever way Skype gets used it really is coming into primetime eh?

Are we all Media?

Thread Title: When everyone is media, no one is Thread Url: http://archive.scripting.com/2005/02/02#whenEveryoneIsMediaNoOneIs Thread Description:

Winer has an uncharacteristically interesting post today on reporters, tech, media and blogs - Interesting in that he's managed to write more than a few sentences on a subject but particularly interesting in that it's one of those increasingly rare moments of lucidity shown about the whole blogs vs journalism thing - let me quote you points 2 and 8 of his 9 bullets.

All media is technology and vice versa. The convergence everyone was buzzing about in the early 90s has happened. It's behind us. There is no separation between media and technology.

Basically reporters can only criticize people who will never employ them. That's why their role is shrinking all the time. Wait until Best Buy buys out Engadget. Eventually reporters will only be able to take shots at bloggers, and probably Microsoft (because they seem to put up with it). Don't try criticizing Steve Jobs, or even talking about him until he's ready for you to.

It's an interesting read, and really not that long to so check it out and then air your views - worthy of the benefit of the doubt IMO and im not so inclined to say that on much of what i read on the whole rather over exuberant blog evangelist sites these days...

Google gives Exclusive to Battelle

Thread Title: Google gives an exclusive to John Battelle ? Thread Url: http://blog.outer-court.com/archive/2005-02-02-n90.html Thread Description:

I'm sure your opinion on Google changed after getting inside access in researching your book. How "inside" was your access to the Googleplex, and what changed most in your opinion of Google?

Well, they told me I'm the only author they are working with, so I guess that's pretty inside...I've been there a lot, but Google still holds its cards pretty close. My opinion is far more nuanced than it was going in – after talking to dozens of staffers, it can't be anything but.

Getting into Google News

Today i noticed a blog that's only a couple of weeks old in Google News - I've not seen blogs in there before (though im not saying they don't exist) and i've certainly not seen a site less than a month old in G News.

Good for them - they're an SEM company so possibly it's who you know rather than what you know? - So, why are we not in there and what can i do to change that?

I think we deserve to be don't you?

Online Ad Spend to hit Downward Slope

Thread Title: eMarketer Report: Search Growth Slowing Thread Url: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=26883 Thread Description:

eMarketer report that online ad spend including paid search has peaked and will decline through 2009:

"I think a lot of search and advertising professionals are going to be surprised," David Hallerman, eMarketer senior analyst and author of the report, said in a statement. Hallerman described his findings as a welcome retreat from the "bubble-and-burst expansion" of recent years.

eMarketer found that year-over-year growth in online spending will drop from 30.7 percent in 2004 to 21.1 percent in 2005, and should hit single digits by 2009.

I remember Andrew Goodman saying the exact opposite only a couple of months back, so what's the deal here?

Bill Gates has a tendency to give the Finger to Governments

Thread Title: Microsoft Windows Really Crappy Edition Thread Url: http://dangillmor.typepad.com/dan_gillmor_on_grassroots/2005/02/microsoft_windo.html Thread Description:

Dan Gillmor has an interesting take on the recent M$ move to call their new XP the Reduced Media Version - they've since said that they'll find a better name becuase the EU whined about it.

A few years ago, when ordered by a judge to remove Internet Explorer from the Windows operating system, Microsoft offered as one option an operating system that wouldn't work. I called this "compliance with a raised middle finger."

Now, ordered by the European Union to sell a version of Windows with Media Player removed, Microsoft proposed to name the OS "Windows XP Reduced Media Edition," another example of the company's tendency to give the finger to government whenever the mood strikes. (This latest insult-the-judge move is even more puzzling given that the EU didn't tell our favorite monopolist to sell the "reduced" version at a lower price, which means that PC makers are hardly likely to opt for a version that has less software at the same price.)

He goes on to give some proposals for the new name:

Windows Government Censored Version Windows We Should Be Able to Bundle A Roast Beef Sandwich With the OS If We Want To Edition Windows Don't Blame Us For Your Security Problems Edition Windows Until We Become Part of Your Taxes Edition

Pretty funny Dan :)

How about, Windows - we will own the EU before the decades out Edition?