Search Engine Filters and Penalties

Thread Title: Google, filters and penalties Thread Url: Thread Description:

This one gets asked a lot but there is some decent advice and comments on this one.


The discussion about whether or not there is such a thing as "filters" being applied by Google has come up several times, so it seems it would be good idea to examine the issue and get a clear picture about how filters operate.

Good idea Marcia :)


some google penalties


“Slow Death”

-30 ( )


Guestbook / Links Pages

Site Has PageRank but will Not Pass it On

Prime Keyword Penalties ( oop )

Other Factors Redirects, Duplicate Pages or very simalar Pages

I wonder how many of these Mr DaveN has encountered personally? hehehe

All in all a top thread, one for the bookmarks to show people. Knowing the faces present here, would anyone care to add? Perhaps even suggest some known Yahoo ones?

Google Library: Google Adding Major Libraries to Database

Thread Title: Indexing 15 Million Books Thread Url: Thread Description:

Google is on it's way of indexing the worlds information with an estimated 15 millions books with a indexing cost of around $10 a piece! Question is how they going to monetize it.

Note: It's a New York Times Article so you need to register to read full article or use Bugmenot :)

Google, the operator of the world's most popular Internet search service, plans to announce an agreement today with some of the nation's leading research libraries and Oxford University to begin converting their holdings into digital files that would be freely searchable over the Web.

Although Google executives declined to comment on its technology or the cost of the undertaking, others involved estimate the figure at $10 for each of the more than 15 million books and other documents covered in the agreements. Librarians involved predict the project could take at least a decade.

ICANN: .jobs & .mobi given Preliminary Okay

Thread Title: Two domain names get preliminary OK Thread Url: Thread Description:

ICANN have given the sponsor proposed TLD's .JOBS and .MOBI a preliminary nod of approval.

I tend to agree with techdirts point about the .mp domains not really being needed and although i can see more use in it than .mobi, the .jobs tld is well, superfluous to say the least.

The .jobs domain situation is even worse. Were people really having that much trouble finding the "jobs" pages on various company websites? That seems unlikely. In fact, the stories we've seen suggest recruiters are being inundated with resume spam from undeserving candidates. All this really means is that all these companies will now feel the need to go out and register their company name with the .jobs registrar, even if they have no real need for it.

This from the AP story threadlinked above:

Sponsored by leading mobile phone and technology companies, including Nokia Corp., Microsoft Corp. and T-Mobile, the ".mobi" domain would set apart Web sites and other services that are specially designed to work around the limitations of cell phones, including their smaller screen size and data capacity.

and this:

The ".jobs" suffix, meanwhile, would go to members of the human resources community.

A company might keep job postings at "," rather than force visitors to navigate the main site, whose home page tends to have only general information about a company and its products.

You can also find the ICANN .job & .mobi prosal details here

Well, what do you think, are they useless or fantastic? I'll be getting a .mobi for sure but im not convinced on either tld...

SES Chicago Covarage by Barry Schwartz

Thread Title: Live from SES Chicago 2004 Thread Url: Thread Description:

Barry Schwartz has started his covarge of SES Chicago. Catch the updates in the threadlink above at SEW and do stop in and say hello if you're at SES this week and reading Threadwatch...

Minimo Interview with Doug Turner - Mozilla for Small Devices

Thread Title: Mozilla aims for mobile browser market Thread Url: Thread Description:

"We can be ported to many platforms that Opera can't," he said. "Mozilla has been developed to work on every flavor of Unix and every type of processor, chip or widget set."

Turner said there are two mobile phone companies that are already using Minimo. He would not reveal the names of the companies that it is working with, but he said there will be at least one announcement in the near future regarding a partnership with a television manufacturer.

Some nice insight from Doug Turner on the future of mobile browsing.

More on Minimo here

Serve the public only really, really old news -MSN vs Google

Thread Title: Serve the public only really, really old news Thread Url: Thread Description:

Microsoft's ace in the hole is the ability to put its search tools in Windows and Office.

This angle was covered to death in the forums months ago. In a way, I'm glad to see JohnQ getting a (small) reality-check, but I'm not sure if I can stomach too much of it.

A good quote or two, though. OK, well, one good quote:

"previously neglected with the complacency only a monopolist can muster"

IBM wants to be the Google of Entreprise Search

Thread Title: IBM is building software it hopes will make it the Google of corporate-search technology Thread Url: Thread Description:

As IBM dumps it's PC biz it's making a play for a higher margin software / solution model:

The new database-related software will let corporate customers store documents in XML, or Extensible Markup Language, format, which will greatly speed up text-related queries, she said. An early, or alpha, version of the tool is being tested with about 30 customers and is expected to be completed in the second half of next year. IBM has not named the product or decided how to package it.

MSN Desktop Search Beta - Now Live

Thread Title: Msn Desktop Search Live Thread Url: Thread Description:

Msn has got their sights directly targetting Google on this one. Havn't managed to give it a go yet because download seems down atm.

Find anything on your computer Documents, photos, music and more! Find email messages in seconds

From Microsoft Outlook or Outlook Express Try the new MSN Search

Search the web smarter and better Block those annoying pop-ups

Surf without interruptions Fill out forms online F

Fill out forms and web site passwords in one click

Added: Official Announcement David Dawson, the group program manager for MSN Desktop Search just blogged the official announcement.

Added: More.. blog coverage Charline Li and Gary Price have just put out reports including additional information and a link to the press release - Ok, that's it for updates, im sure the rest of the search blogs will follow shortly, but this is old news to Threadwatchers now :)

Purchase Stats Relating to Search Queries

Thread Title: comScore Study Reveals the Impact of Search Engine Usage on Consumer Buying Thread Url: Thread Description:

Some interesting stats from a new comScore survey on the influence of Search on consumer buying in the consumer electronics / computers category point out by Gary.

Here are the highlights:

Vast Majority of Search-Influenced Buying Occurs Either Offline or in Subsequent Internet User Sessions 25 percent of searchers ultimately purchased a CE/C product 92 percent of these purchases occurred offline Among the 8 percent of post-search purchases that were made online, the vast majority occurred in subsequent user sessions Only 15 percent of online purchases following a CE/C search occurred in the same user session as the search itself With 85 percent of conversions occurring in a latent (or non-search) session Nearly 40 percent of all purchases occurred 5 to 12 weeks after the initial CE/C search was conducted.

There's quite a bit more at the threadlink above...

Yahoo! Domains less than $5 till end 2004

Thread Title: Yahoo reduce domain cost Thread Url: Thread Description:

Just spotted this on The Register that Yahoo are cutting the costs of a domain name to under $5!

This is almost definately being undertaken as a loss leader as the wholesale cost is $1.50 higher. Will Yahoo become the dominate force in hosting and domain registrations if not search?

AOL's Garden Walls Crumble as Ads Move in

Thread Title: AOL Abandons Exclusivity in Favor of Ads Thread Url: Thread Description:

The walls surrounding America Online Inc.'s well-manicured gardens are crumbling. In a move both risky and essential, AOL is abandoning its strategy of exclusivity and will free much of its music, sports and other programming to non-subscribers in hopes of boosting ad sales.

Jeremy Z said

Welcome back to the world of the relevant, AOL. It's a bold move, but it's about time you woke up and noticed the World Wide Web.

Can't help but agree, the walled garden approach is tried and tried again from forums to content networks to ISP's and it (surprisingly enough) seems to enevitably backfire in the end...

Find Unique Domains Linking to You - And their IP's

Thread Title: We Build Pages Tool # 9 Thread Url: Thread Description:

Threadwatch member jimsthoughts pm'd me this little tool sometime today. As im not generally keen on linking to ranking/link check tools (cos everyone and his dog has one) it took me a little time to get round to looking at it (been a busy day :-)

It's a cracker though, really nice work. It'll find all the unique domains that link to you and then grab their IPs - now, if it could sort those IP's by unique C-blocks jim...

You can find some discussion of the tool over at the SEW post threadlinked above. now Redirecting to (for brits)

Thread Title: Link goes to Thread Url: Thread Description:

Word comes in from Threadwatch member Andy that UK users are being redirected from .com to google addresses.

This has always happened in Denmark as far as i can remember and i beleive elsewhere.

What does it mean for UK search marketers? Anyone in the UK wanna fill us in on the details...

Mobile Advertsing - Speculation on what the Future may Hold

Thread Title: Mobile Advertising..The Physical World Hyperlink Thread Url: Thread Description:

Some interesting speculation in the threadlink above as to what the future may hold for advertisers when mobile net traffic eventually exceeds web traffic. It's a little out there, but not so far that it's unrealistic i think.

The basic line goes: Companies will have to create truly amazing services/portals to advertise their brands.

Go have a look, it's interesting stuff...

...and Speaking of Browsers: Penn State Tells Students to Ditch IE

Thread Title: Penn State Tells 80,000 Students To Chuck IE Thread Url: Thread Description:

Penn State University on Wednesday issued an alert to students and staff recommending that they dump IE and use a different browser.

The university's Information Technology Services (ITS) gave the advice "because the threats are real and alternatives exist to mitigate Web browser vulnerabilities," ITS said in a statement. It cited the security problems in IE that have been the focus of both media reports and recommendations from such organizations as the US-CERT, the federally-funded computer response team housed at Carnegie Mellon University.


FireFox Secrets - How to Hack FireFox

Thread Title: Secrets of Firefox 1.0 Thread Url: Thread Description:

Many of you probably know this but here's a nice detailed post on getting deeper into the Firefox preferences that the normal menu will allow. The one i've been fond of for a while is turning off the referer headers :)

via geek news central

Blogs vs. Comment Spam

Thread Title: Blogs vs. Comment Spam Thread Url: Thread Description:

Article on O'Reilly references "chongqing" - no direct links to sites for reasons that may become obvious plus "spam vampires" - a variation on the recent Lycos screensaver hoohah.

Chongqing was named after the Chinese city - the location of the comment-spammer who was first targeted by this:

the immediate goal was to knock that spammer's pages off the front page of search results for the keywords he spams

Declaring war on DaveN:

By posting hyperlinks from the spammed terms to the site, blog and wiki operators can throw spammers to the mat. As the site proclaims to spammers, "All your page ranks are belong to us."

Doesn't seem particularly successful at the moment, but the combined power of wikis and blogs could become potent...

Link vampires use an image-rotating script to attack bandwidth on destination sites in spam email in an effort to take them offline:

By contrast, spam vampire tools offer immediate and nearly irresistible retaliatory power. A trial run of one such program using a cable modem easily sucked down over 2 MB of bandwidth per minute from a couple of spammer sites.

MSN Beta & Search Optimization

Thread Title: MSN BETA - What the algo looks like at the moment Thread Url: Thread Description:

Okay, so there are a ton of threads thoughout the search marketing boards that are talking about MSN Beta - I've resisted temptation to post something here for a while as i personally feel that it really doesnt matter very much right at this point. However, it's probably time that we opened it up and got some opinions from TW boys and girls..

The threadlink above is to an seo-guy post where there are a number of reasonable sounding opinions on MSN Beta and how to rank in it.

Here's two of them:


I have pages that I haven't touched since writing them ranking #1 for ULTRA competitive terms using oldschool SEO

kw in title kw in desc kw in meta kw

H1 with keyword first paragraph kw bolded and sprinkled throughout as whole and pieces if long.

H2 with kw paragraph again contains kw

throughout the rest of the page let the kw occur naturally in your writing, dont overstuff

last P make sure it is as strong as the first for the kw phrase

Links to other pages on your site with kw as part of anchor

and clasione

It simply a 10 month old Google copy with no filters....

they'd better do better than that - if they wanna be taken seriously....

So, some questions for Threadwatchers:

What actually matters when optimizing for MSN Beta? Does ranking in the beta actually matter at all? What do you think of MSN Beta so far....?

A Podcasting Primer

Thread Title: 'Podcast' your world Thread Url: Thread Description:

If you browse the serious tech blogs at all, you'll have noticed the word podcasting coming up time and time again. We're ever so slightly behind the curve here at Threadwatch but are catching up rapidy, and with this in mind, i thought it might be time for a little primer.

The article threadlinked above is a great introduction to the tech and technique. You will have to put your marketers hat on to understand why it's important to Threadwatch but im confident you'll see the point :)

We have talked about it a little here in: podvertisng makes it's debut and Heineken are podcasting so do check them out to. In the first, we've got some great basic info from Threadwatchers. Of particular help are the links supplied by Brad, thanks mate!

So, before you go and read, let me give you my brief take on it to hopefully get you on at least passing terms with the notion:

Podcasting is pre-recording media (audio and soon video) and distributing it via RSS or other syndication. It's mostly the domain of amateur radio at present though big corps and media outlets have been dipping their toes, the BBC included. It could very well do for radio and video what blogs are doing for print journalism now. Advertising is already happening, and will almost certainly grow to be big business Just like blogs, any muppet can do it. Which i why im reading up on it and thinking of doing a dailey podcast for TW :)

This snippet from the article:

It's a boon for audiences, too, because podcasting is the audio equivalent of TiVo. Once a listener logs onto an individual podcaster's website and signs up as a subscriber, each new program will automatically download to his digital player. That frees people to listen to shows on their schedule rather than the broadcaster's.

AOL to go with Copernic - Mamma?

Thread Title: Yahoo Details Desktop Search Plans; Ask Jeeves & MSN Launch This Month Thread Url: Thread Description:

Andy Beal points to the post threadlinked above by Danny Sullivan that among much other DS news mentions that AOL will be using Copernic's DS technology in it's new browser.

The browser is in beta so one would presume, if i understand this correctly, that this deal was factored into the recent "letter of intent" from Mamma to buy Copernic.

Can anyone fill in the blanks?