Targetting Local Search
WMW moderator pageoneresults gives a practical example of some of the basic on site ways in which one can target local search. It's a good post on it's own, but at the time of writing, it's on it's own! - Let's hope some others pick up the thread, it's an interesting subject if you work for clients with limited distribution/sales areas.
One of the very first issues we needed to address were all of those visitors
finding the client using general search terms and not refining their search to
their local area. It's great to have the #1 position for a money term but,
only if it brings an ROI. In some instances, it can have a negative impact as
the company will now receive requests from consumers that they cannot service.
What do you do in a situation like that?
Added: Dont miss the first comment on this post. Adgooroo have kindly offered a discount to Threadwatch readers on top of the free month's trial.
You'll have to be the judge of this one, i know very little of adwords. The feature list looks rather impressive...
AdGooroo can answer a variety of strategic marketing questions, such as:
* Where, when, and how much are my competitors advertising?
* What new competitors are entering my industry?
* What new campaigns have my clients, prospects, or competitors launched in the past week?
* What keywords are my competitors targeting?
* How am I positioned relative to my competitors on my most profitable keywords?
* Are any of my competitors making unauthorized use of my trademarks?
* How have my competitors changed their ad copy over time?
* How does my campaign compare to my top competitor’s?
Specific features include:
* Historical archive of competitors' ads
* Trademark infringement search
* Industry map
* Detailed Keyword map
* Detailed analysis of competitors' campaigns
* Compare two campaigns in a side-by-side fashion
* Diagnose "unhealthy" keywords and get recommendations on how to correct them.
Link Deep or Link Shallow - Can deeper external links help you out?
SEOChat member and Threadwatch regular randfish starts a mostly speculative debate on the benefits to be gained from large numbers of inbound deeplinks. The thread also covers outbound deep links.
I see two good arguments for why linking deep could be more beneficial than linking to the the homepage. First, it's logical to assume that a site with many links to its internal pages has good content (otherwise, why would links be pointing there) and it seems more 'natural' and 'organic'. Second, the boost to secondary pages will still provide the site with same overall PR amount if proper internal linking is conducted & hilltop algo could easily be tweaked by Google to include 'expert documents' helping to form an 'authority site'.
If this interests you and you missed this thread about calculating your deep link ratio then check it out while your at it..
SEW member DaveN speculates quite convincingly on the mechanics involved in a Google search and at what point in the process big G would be able to inject additional ranking factors.
what if Google’s signals ran after the GWS got the speller chacker info and Ads, could they not run a blacklist, spam list, white list or just an extra filter via ip location making the results almost different of everyone… we guess that local search could go live on all G DC’s meaning that if you live in Washington DC and search of “mobile phones” a extra boost would be given to companies that operate from DC ,
what if you linked to a mobile phone site and your site was about coffee mugs then give you a -10 or -20 pen, would that not stop pr selling.. anyway food for thought
Good natured disagreement from fellow search geek Jeremy Goodrich follows and Dodger throws MapReduce and the infamous florida update theory into the mix.
Hard hitting stuff.
On a lighter note, Dave's drive for more repuation points appears to be going very well, the mans a born spammer, i tip my hat to him!
SEOChat memeber Jasontnyc talks about the possiblilty of linking from a page to various file formats like .zip and .exe giving extra weight to them for ranking.
The reasons I think the theory is valid:
A variety of file types usually means a site with lots of information such as user guides, service info, etc which could be seen as a benefit
Sites with .zip links probably are offering software downloads which could be seen as a benefit
Until it's tested, that's exactly what it looks like of course, pure speculation but it is an interesting theory is it not?
The thread itself is interesting as a whole too, check it out... [ Warning ] Dodgy Avatar Alert!
Publishing technologies are fun. I like to use them, play with them and find good uses for them for SEO/publishing.
So what about the Wiki? - I asked about this over at V7N and although it's not a huge thread, it's starting to produce some nice links and information.
I do have a nice Wiki given to me by rcjordan who waxed lyrical on the virtues of Wiki's and personal work space recently but i've yet to have mustered jp the good manners or time to install the damn thing lol!
So, are there any threadwatch seo's using wikis to good advantage or is it just me looking at this?
UK and mainland Europe search engine marketers unite.
Headed up initially by Denmarks Mikkel deMib Svendsen EU search marketers join the SMA-UK in rejecting the kids playing office search community laughing stock SEMPO and form SMA-EU.
"The interest and support from all over Europe has been far larger than we expected, with SEM's from several countries asking how they could get involved. We look forward to assisting them in jointly promoting and educating people on search marketing in Europe" said Barry Lloyd, acting chairman SMA-UK.
Here's a fun little code snippet, just download this script and edit the top bit to point to your url and then rename it to pr.php - Plonk it in a live webserver and point your browser at it. Thanks to SEOChat member LiGhTen for providing the script. If he makes it available online I'll point the download url to it..
arelis link building SEO software
Not using Arelis? - Me niether, but i have often thought about it. This thread has been going for about a month and is still going strong - Plenty of chit chat to wade through but if you're thinking of pulling out your credit card anytime soon it's well worth a look.
Here's a quote from seo-guy member seokid to give you a feel for it:
I'd say that about 50% of the sites are worth emailing if you set the keyword search to something vague like pharmacy or investing. But when you can have it find you 500 sites in about 20 mintues, I'll take the wading anyday. Total time is about 45 minutes from start to finish to find 500 sites and end up emailing about 200 - 250 of them. For that 45 minutes I'll get about 10 - 15 good link partners sometimes a bit more, has not been less than 10 yet. Those are not just reponses either but 10 - 15 sites that I would love to have a link from. On the other hand when I do a search for something like software, you get a lot of crap that you have to weed through.
Blogs and SEO
That ole blog bandwagon just keeps on a rollin'...
If you're looking for an SE friendly blog then this thread has some awesome tips from SEOChat mod Pheonix on customizing Movable Type, some tips on working with Blogger.com and a recommendation from yours truly: bBlog.
It's been a great week for threadwatch, member thread submissions were up and participation was at an all time high. This week has focused mainly on linking and ethics. Here's the best of the best with news and mayhem threads largely filtered out.
Can a dynamic site beat a correctly SEO Static Site
It always amazes me just a little just how many professional SEO's and web developers just dont get the whole dynamic site concept. Even now, with oodles of great SE friendly CMS's and Cart systems available we still hear bollocks about PR, crawling and other such SEO related concerns.
This thread is about 50% chit chat, but the other half is well worth a look if you are in any doubt as to dynamic vs static site creation and ranking.
Nice contributions from admin PhilC of web workshop and others make this a enlightening read if you're not already up to speed.
The Right way to Count Links?
WMW mod and SEW member DaveN talks about ways to count backlinks, filter results for viable and valuable potential link aquisitions and some advanced methods for scoping out sites without attracting the attention of Goolge through use of the dreaded toolbar.
I've had to wait a while whilst this thread developed but bethabernathy got a little more than she bargained for (as did the rest of us) when she asked a simple question about counting backlinks.
Thankyou DaveN, superb discussion filled with things to make and do :-) - here's a couple of quotes to give you an idea of what's in this one:
the way i do it, is spider the first 1000 results, then collect all the larger sites and remove them in the spider query and spider again then build a database
collect all the page rank of all the pages then run them throw a IP checker remove all the Urls from the same Class C and then start at the top in PR order..
and start requesting links
well i have not used toolbar since I became a mod at wmw, I reckon that google would soon pick up on forum urls That where private ... like the backrooms.. once they had found those from toolbar data my days would be numbered... so we developed a pagerank extactor that ran Via proxies and always checked an extra 80% of domains that i did not need...
Later I join a partnership with some computer hardware suppliers to always install the ISP dial-up that I own with the Googletool install and yes you guessed it they all go through my Proxies ... just to put up a larger smoke screen..
New trade association for search marketers.
Looks like the Brits are the first to to say f**k you SEMPO!
After a bucket load of wishy washy inaction and ridiculous antics over the past year or so the UK SEO firms have had enough. And who could blame them? - SEMPO to me just seems like a bunch of children playing office - they treat the entire search community with contempt and repeatedly fail to recognize even the simplest of concepts relating to communication and member needs.
Survival in wild we(b)st - The Evolving business of SEO
Yesterday i pointed out an entry on Search Engine Journal by Jim Hedger. Today young Jimmy boy returns with some pretty well thought out and compelling theories on what the future holds for SEO/SEM as we currently know it.
It's kind of funny as he uses the "wild west" analogy to look at SEO's past as well as future. Pretty good read, thanks Jim!
Defining the Sandbox
SEOChat member and Threadwatch regular randfish takes a look at criteria that may help describe the diabolical sandbox effect. Im not certain I even have a personal opinion on sandbox but this is some of the better reasoning and speculation from SEO's and webmasters I've seen on the subject so it's worth a peek...
Temporal Linky Analysis
That clever bugger orion is at it again..
Way beyond me im afraid but I kinda got the basics of what he's talking about, and no nosebleed this time Hooray!
If your a member of the search geek star trekkers club then you'll most likely enjoy this one. Personally the only theories that interest me are theories on current/imminent algos not hypothetical/proposed ones but im a simple lad so...