Intelliseek to Monitor Weblog Reaction to Super Bowl Ads
There's no escaping this stuff - now public opinion is so easily expressed online - and thus so easy to measure companies like Intelliseek, the folks behind BlogPulse are doing what appears to be a thriving business in montitoring brand buzz:
A convergence of factors -- the near-religious fervor in which Americans identify with, and talk about, their favorite products, the mass appeal of online communication and the buzz factor tied to Super Bowl ads -- has led marketing experts to focus more closely on what consumers are writing in blogs and on other Web forums
If you've not read much on this, then the Mercury News piece threadlinked above is a good intro - there's money in them there blogs...
Google loses trademark dispute in France
Cnet news reports..
A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridian Hotels and Resorts to trigger keyword ads.
On Dec. 16, a Nanterre court in France ruled that Google infringed on the trademarks of Le Meridien by allowing the hotel chain's rivals to bid on keywords of its name and appear prominently in related search results. Le Meridien had sued Google's French subsidiary on Oct. 25 after failing to reach an amicable agreement, according to court documents.
In a blow to Google's keyword-bidding engine, the French court ordered the company to stop linking ads to Le Meridien-trademarked terms by Monday or face a daily fine of $194 (150 euros). The company must also cease linking ads related to Le Meridien brands within 72 hours of whenever Le Meridien notifies it of listings in violation, or face a daily fine of 150 euros. Finally, Google must pay all court fees and a fine of $2,592 (2,000 euros).
I think this ongoing struggle between Google/SE's and trademark owners is huge.
Maybe I'm in the minority, but I dont think any search engine should be allowed to generate revenues off the use of a brand name or trademark.
The bottom line is Google is using the Parker Meridien name without their consent to generate revenues. Just because Google is not directly selling hotel rooms, doesnt give them the right to use the Parker name.
This all boils down to search versus navigation theme. A search would be for books, navigation would be for Amazon.
There is a platform coming that will allow TM and brand owners to take back control. So when I type Parker Meridien I go right to their site or wherever they think I will want to go to get the approp info.
The new platform ill involve companies BUYING keywords, not bidding on them.
This IMO will revolutionze the whole pay-per-click business.
There is a way that the Google's and other SE's can participate in this platform and generate enormous amounts of personalized advertising. There's plenty of revenues to go around if they do it right.
coop! Google is about to unveil a completely revamped Adwords/Adsense program
Google are reported to have about 1800 employees at a secret meeting right now to brief them on new adwords and adsense features to be unveiled imimently. Apparently in a bid to outmarket upstarts like Kanoodle...
As this is being writtten, about 1800 Google marketing people from its offices around the world are at an internal sales conference at a secret location in San Francisco, being briefed on a completely revamped Google Adwords/Adsense program and other new features.
Stop the spread of Viral Link Skank today!!
OMG, check it out - LinkCondom.com hahaha!
Go on, whois it, you know you want to...
So how long was it gonna be before someone came up with something like this eh? This one pagers a cracker, i'd wondered what the ex wmw admin who published it had been doing in his spare time :)
Now is the time to act and stop the spread of Viral Link Skank. For far too long now the Internet has functioned as a network of interlinked sites that have been likened unto a 'web' of sites. This is clearly an poor view of the Information Super Highway. To that end the Powers That Be have banded together to fix this massive problem and reshape the web into a more useful controlled environment.
Stuck in the Middle with AOL
Jupiters Niki Scevak points out that amidst all the hubub surroundig AOL's New Search Improvements was the fact that they have also sealed a deal with PayPerCall firm Ingenio to distribute the firms ppcall ads.
Apparently Ingenio have also just had a site revamp - sheeesh! I'd hate to have seen what it looked like before! Why is it that ad firms always have dreadful websites? Is it like hairdressers with awful hairdo's?
ahem.. moving on:
his is a significant milestone for pay-per-call billing. The seemingly innocuous capability of paying for each telephone call rather than each click is the most important expansion point in commercial search. To date, the billions of ad dollars you see are by and large spent by those advertising products online. To a lesser extent it is those advertising products which are converted offline, but the people who spend the most - eBay, Amazon, Expedia - all convert product sales online. The important word there is product.
Niki goes on to say that he expects Yahoo to follow very shortly as ppcal becomes more and more viable with Google waiting till someone makes some money at it before developing their own inhouse solution. He says they're a great search company but "a rather lethargic one in advertising options."
Those G boys need some real media brass at the TOP
The 70/30 Rule of Search
Gord Hotchkiss at MediaPost, threadlinked above has an interesting little article out. It's not interesting to SEO's with what it actually says, in fact, he's just pointing out the patently obvious - it's interesting nonetheless though...
Go read it, it's only a tiddler..
So what was the point of that?
So, if you read it you'll see that it's a well written bit of waffle for the media types that read mediapost. What interested me is that im starting to see more and more of this lately - the whole promotion of "organic" over paid...
Am i talking shite or is that as significant as i think..?
AdBrite Raises $4 Millions From Sequoia
Adbrite, the small ad marketplace startup from FuckedCompany founder Pud, or Philip Kaplan as he's known now he's stopped trashing dot-com start-ups and is buliding one heh.. have just secured $4M from Sequoia
Russell Speaks Back
Pull out the popcorn boys and girls, it's been a long time since we had a good old fashioned Threadwatch mayhem post :)
Yahoo mobile guy and TW member Russell Beattie is somewhat embroiled in a cat fight with fellow TW member Graywolf. It all started when GW posted some pretty acerbic comments about RB's thoughts on the whole nofollow foolishness:
Russell on the other hand is a self-righteous hypocritical spam zealot.
Not nice.. he goes on to call RB out for breaking adsense TOS in a post he made about high paying keywords - We called RB a spammer that day, it was pretty funny, but harmless in it's intent: See Beattie wants to be a search spammer
Now we have Russell's Retort
My, aren't you a f***ing moron. The out of context
quotes and misuse of the word zealot really gave
Why don't you try another hobby, I'm thinking the
whole blogging thing isn't suiting you. Good thing
Technorati indexes you as it seems no one else is
reading (1 referral from your website? LOL. Why
Go away now, I think your Mom wants to use the
See Russell Speaks Back
Graywolf proceeds to tear the response apart piece by piece...
Now, i can see (i think) what's going on here. Graywolf wants to get some link love - he's getting some right here :) and Russell, well... i like him, even if i dont think he's very keen on me heh... but he has been uncharacteristically rude recently - even right here on TW.
SEW are reporting that Yahoo Search has had some subtle changes to the default page.
+ Three news headlines (and a direct link to Yahoo News)
+ A direct link to Yahoo Finance along with Dow Jones and NASDAQ Averages
+ Yahoo Mail users can login and have direct links to their inbox (along with the number of new messages). A direct link to compose mail is also visible.
I like it and think the clean uncluttered additions are sensible. All these small changes add up to a large change and this might be the change that makes me jump ship for my default searches.
The Register is reporting that Scientists at Okayama University in Japan have rather agreeably discovered that unidentified compounds in lager and stout may help to prevent DNA damage leading to cancer.
Whilst not search related it sure is TW Meet related and good to know.
MSN Search Beta May Now Be On Main Site
I've been following the thread SEW have on the forums but now Danny Sullivan adds a little weight to the beleif that folks are no longer just seeing flashes of the new BETA on the main results but the real deal has truly kicked in.
I've been reading about it in loads of places, thinking about it almost all the time and chatting on the phone till BT scare me with the phone call charges,about this type of thing for a while now, but a discussion that led to the phone with some colleagues made me think it is worthy of a post here.
What can be automated and what can't in SEO?
which leads onto
What would you like to see automated that you do manually at present?
In all honesty I prefer the idea of what can't be automated as it sets a challenge to be beaten and I LOVE challenges.
I'll try to kick the discussion off with what can be automated succesfully.
I am NOT saying I do these things manually, in an automated fashion or know of anyone that does or does not have the knowledge, skill or codebase to undertake these tasks. This is merely a discussion document, hypothesising about what MIGHT be possible. ;)
Blog finding tools - Automated
Forum finding tools - Automated
Blog content addition tools - Automated
Forum content addition tools - Automated etc etc etc for other types of CMS
Page theme analysis - Automated
Proxy hunting - Automated
Multiple proxy usage without code or network changes - Automated
Search Engine Algorithm reversal - Automated (LMAO, do some of them need a tool?)
Site Building tools - Automated
Crap Content Building tools - Automated
Good Content Building tools - Semi Automated
Page Element extraction/analysis - Automated
Auto correcting grammar checker - 99% Automated
Crap Quality Link Building - Automated
NOT Automated - High Quality Link Building
That's a start from me, what do YOU think can be added to the list?
News: AOL Puts A Stake In The Ground
Looks like AOL wanna play with the big boys, actually, looks like AOL want to copy Yahoo with a media model Search strategy. John Battelle has the full details in the threadlink above.
After dropping the walled garden model last autumn AOL have announced their intentions to enter the Search fray fully - they're now playing with the big dogs and by the look of things, present a serious threat to Yahoo's search model as well as to a lesser extent, Googles.
As one might expect, AOL has joined Yahoo in taking what might be called the "media model" of search. The media model takes a person's query and salts the results with all manners of human edited results - mostly from content the service owns, or content that the service access from partners, or content from the web that the service edits together to create what has been called "smart search", "search shortcuts," "programmatic search," and the like.
AOL is taking this to the extreme. It is, after all, a major division of a gigantic content player, and up until now, that content was locked away behind the failing access business model. No longer. AOL Search is taking the media model of search to the maximum - they have 60 full time employees creating edited "snapshots" which respond to what AOL Search chief Gerry Campbell says are 20% of all queries. That's 2.5 million snapshots preloaded, so when you type in a popular query, you get an "answer, not just a list of results." I imagine that number will only continue to grow. Yahoo circa 1995, anyone? This time, however, AOL only has to pre-load queries which prove out to be worth the time - the log files will tell them which ones. As will the economy. "We won't have a smart box for a query like 'birds of the Maldives'" Campbell told me. " But that's why we have Google."
Check out the New Search Interface
Forresters Charlene Li has this powerpoint before and after snapshot - why these muppets cant use a simple jpg is beyond me - but dont it look grand? Don't it look Yahoo!
NTY's Alan Pogue has a short but interesting post about the Gmail strategy - Viral marketing is undoubtably a powerful thing, we see it more and more on the net these days from carefully planned campaigns like Gmail to simple word of mouth buzz ala del.icio.us. So, is the power of a slow, ever exanding ripple of buzz worth pursuing?
But it's gradually becoming clear that Google has a different master plan. It's doling out a handful of free accounts to existing members, letting them each invite another handful. The result: a slow, controlled, viral spread of Gmail accounts.
It may be that Google has no intention of announcing a big "Open for business" moment. Remember, Google has its own way of doing things (witness its "public auction" of stock shares when the company went public). It wouldn't surprise me if this slow, measured seeping out of Gmail accounts is precisely how Google intends to take this service public.
Over 8 Million Blogs Served...
PubSub are now monitoring over 8M blogs according to the threadlinked post at CEO Bob Wyman's site.
Over the weekend, the number of blogs we monitor at PubSub.com passed over 8 million. As of a moment ago, we were monitoring 8,049,578 blogs, of which we consider 4,591,573 to be "active." (Currrent numbers are always shown on our home page.) I believe that 8 million is the largest number of blogs being monitored by any of the various search engines, directories, etc. that provide coverage of the blogosphere.
For those that dont know, pubsub provides a monitoring service - you stick in your keywords - maybe a product, company name or whatever then pick up the results on RSS and subscribe via your newsreader.
Why is this good? Think about it: You publish stuff on certain topics right? Being first to the news or first to interestng posts gives you a massive advantage over less savvy competition and even being among the first to report on something cool within your niche can generate a whole lotta link love :)
The Kanoodle boys are in town and gunning for Google
Tom Foremski of SilliconValleyWatcher has been talking to the exec team from Kanoodle and he's impressed. Quite frankly, so am I. I've never looked that closely at Kanoodle but from what i've gleaned from Toms post (and there's lots to glean..) there cotextual ad products do seem a cut above.
Kanoodle is a private company run by sharp and savvy Fifth Avenue media professionals with impressive pedigrees (Check out their exec bio page.) They say they understand what online publishers want, and they speak their language. “We know how they want to present ads and what types of controls they need. Also, we use humans, not servers, to establish a relationship with publishers and check out their sites to make sure we offer them the right types of ads,” said Mark Josephson, senior vp of marketing and business development.
Kanoodle are in direct competition with Adsense and hungry for the biz: Tom talks about the Kanoodle execs media background vs the fact that the top tier of Google does not contain a single high grade media type.
Will Kanoodle persuade publishers to “can” Google? It will, some, but Google isn’t standing still. How many publishers deflect from Adsense will depend, I guess, on how well Google’s engineers can build a giant media company.
My question to Threadwatchers is obvious: Do you use it and what do you think of it?