the BBC are running a story on the IPPR (institute for public policy research)'s research into an "ebay style" public commons community.
"A single publicly funded and run online community in which citizens can have a single place to go where you can go to engage in diversity and in a way that might have a policy implication - like a pre-legislation discussion."
Don't just stand there, go check it out! Feedster rich media finder - im off to play with it....
Right now, the only way to watch videoblogs is to go to each individual blog and watch each individual video.
As of November 2004, there is no way to see videos all in one place.
It's as if when I want to hear a story, I got to run around town to each person's apartment to hear the story.
I want a stage where we can all come together and tell stories to each other.
Research on corp. branding and home page
bragadocchio provides an outstanding set of links and commentary on the subject of creating credibility on the web in the context of photographs of real employees vs stock images.
I'm prone to believe that photos that people can believe are the real people behind a site can improve trustworthiness, and the standard stock images of attractive people that many use in their sites don't normally add to a site. It's the real world view of a company that builds trustworthiness and credibility.
And to think i was going to hire a male model to pose as me for this sites about page eh? - Now i guess i'll just stick a pair of underpants on me head and be done with it...
5StarAffiliates aka Linda Buquet points out something that many must have thought about during the current RSS explosion.
Some of the big popular blogs probably have tons of people displaying their feeds and creating plenty of duplicate content. To me, this is similar to merchants who have lots of affiliates displaying their product datafeeds.
Do you think Google will some day penalize sites for displaying blog content the way it is suspected they may possibly be penalizing sites for duplicate affiliate content?
It's something I was talking to rc about roughly a year and a half ago but now it comes to the forefront of savvy webmasters thoughts as RSS finally hits the bigtime and people start to mess around with it to see how it can be used to gain better listings.
After all, it's free content right? I know i've thought about it much but never quite had the time to do anything special with it. Here's one idea i had that might work nicely:
Set up a spamazon site
Set up an yahoo advanced news search feeds
along with whatever you can grab from G news and MSN queries
Munge that grabbed data into your rubber stamped spamazon stuff
Stir well, and leave to simmer
You could add all kinds of other stuff into the mix of course but you get the idea...
Google cutting fat from dynamic content?
Threadwatch member Mikkel deMib Svendsen offers some invaluable advice for webmasters regarding dynamic content over at SEW. Not a day goes by where you dont see at least a small handful of threads claiming that one of the major SE's are doing something funny with dynamic pages.
We know that under certain conditions (too many vars in a url for example) Google has trouble with these sites, especially with session id's but when those areas are covered, where's the problem?
What I most often find the problem to be is that many webmasters chose the first possible solution they find to get their dynamic website indexed and ranked. Sometimes the chosen solution, allthough it may work, is just not the best for the site.
Some webmasters may jump right into URL-rewrite when in fact the big problems to deal with is session IDs, track IDs, browser agent detection, GEO-location, indentical content, infinite calendars or other spider traps. The URL-rewrite may looks like it solves the indexing poblem but suddenly one of the other problems kick in with the result of de-indexing of pages. Now, most webmasters will think that Google is messing up, don't support URL-rewriting or something like that when in fact the problem is not that at all.
Thats why quick fixes for dynamic websites often only work short time. I recomend all to take the time it takes to really understand every aspect of how your dynamic, or technically advanced, website impact search engine spidering, indexing and ranking. And then, make sure you fix all important problems - not just the first you run into.
If you dont know of Mikkel, he used to work for one of the larger scandinavian SE's and is more than qualified to speak on such matters.
This one has Company A (Brannock, the maker of those foot measuring devices) suing a Company B (ABC Industries) because Company B has purchased Company A's trademarks as AdWords. This is distinct from Company A suing Google and/or Yahoo, as is the case with Gieco, American Blind, et al.
Website Promotion and the Mobile Phone
spidermonkey over at webworkshop (wow, been too long since we linke to them eh?) brings up a particularly interesting subject that, as he rightly states, is not discussed enough among pro web devs and search marketers.
With 3G hitting the ground running and the awesome proliferation of the once humble moby why aren't we talking about this?
Dig in, it's a decent start to the thread (bar the WAP red herring) and im hoping somthing good will grow of it. After you've done that... Talk to me about mobile, i wanna know EVERYTHING heh!
Sorting Result Lists
Tim Bray talks about the trick to minimizing compute overhead when sorting result sets. Not being a search engineer this is a bit over my head but being a programmer (hack) it seems reasonable...
Here’s the trick: nobody will ever look at more than the first hundred or so results. So you don’t have to sort at all, you just have to find the highest relevance values. Here’s the algorithm:
Maintain a list of twenty most relevant entries, and their relevancy numbers. Initially it’s empty.
Fill the list with the first twenty results in whatever order they’re in, and sort them in descending order of relevance.
For each of the remaining items in the list:
-- Compute its relevance value.
-- If it’s less relevant than #20 in the most-relevant list, you’re done with it.
-- If it’s more relevant than #20, add it to the most-relevant list in the proper place, shuffling down and losing #20.
Viral advertising, Expired Domains and Blog Spamming
Its not quite what you think it is but well worth a read.
"Viral advertising agency Asa Bailey became the belle de jour recently when it snatched up the just-expired OgilvyMather.co.uk domain name and put a picture of what looks like the feet of a cadaver, sporting a toe tag that read, “If you understood the modern brand, you would know how to protect it.”
Link Development in a Box: What do you want in Link Dev Software?
I'm sure a lot of the uber link development tools are not going to be available to the general population anytime soon, but if you are developing your own software in house it is nice to have a little inspiration on what functionality would be best to build in. Had the pleasure of meeting neuron in Vegas, and as this thread illustrates, he was definitely born to link. There's a few nice suggestions in here already, and hopefully some folks will contribute some other gems for when you go to build your ultimate link development tool.
Make Love not Spam
The Register reports that Lycos Europe is promoting a screensaver (see threadlink above) that will send requests to identified and verified UCE spam domains. The screensavers will initiate a DDos attack on these sites essentially rendering them defunct in an effort to deter email spamming. When possibly hundreds of thousands of these screensavers all target the same domain, this is a DDos attack.
DDos attacks are considered illegal regardless of intent...
Some are having 404's with the url, no idea why but there's the raw version.
Mark Canter of Macromedia fame is behind a move to have influential, heavily read blogs use "product placement" to drive leads to Marqui's CMS site <---that'll be $50 please...
On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money.
The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They'll get an additional $50 per qualified sales lead they send to Marqui
Affiliates have been raving about whatever it they want to sell for years, what makes this any different apart from the $800 a month basic pay? - Guess the blogosphere doesnt want to get it's hands sullied with affiliate scum! lol...
Get your site crawled by Google
This trick is so obvious, it's actually endearing. I expected this to spread across other forums for "quick results", but the lack of that makes it just that little bit more subtle ; ) Not subtle enough though...
Note: the fun element outweighs the snitch part - IMO.
Ericsson enters the mobile marketing business
Pay attention at the back! Moblile marketing will be where it's at before too long..
Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing. Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel.