Where's venture capital headed in 2005? Spam, for starters
SiliconBeat in the threadlink above discuss where VC money will be going next year. Spam (loose definition) is one key area as brands are forced to follow a TV abandoning consumer.
One VC from Mobius said:
Advertising as we have known it is over. Brand owners need to go where you are, and that isn’t on network television or the newspaper. In order to promote their brands and attract and maintain relationships with consumers, brand owners will have to come to you, on your wireless device, with your media stream, on your pc. In addition, they’ll have to follow you wherever you go -- into the retailer, the entertainment venue, or your place of business. As this revolution occurs, it will create huge opportunities for those companies who have created compelling in-venue experiences that can incorporate brand messages in a seamless manner. Also to benefit will be those companies who have created new and interesting ways to make brand advertising fun, unobtrusive, personalized, relevant, and continuing for the consumer.
It's an interesting read, and provokes speculation on where brand advertising is headed over the next few years.
Will we see brands die on TV and will they chase us wherever we go? Will it intude upon our online habbits and media consumption as it stands now?
Yahoo! and Nextel Join Forces to Launch Yahoo! Mobile Internet Across Nextel's Digital Wireless Network
Yahoo! and Nextel have reached an agreement to provide Yahoo Mobile services on Nextel handheld devices.
This will inlude email, messenger, news and games.
Doug Garland, vp of Y! Mobile said:
"Our new relationship with Nextel and the launch of Yahoo! Mobile Internet across their network is further proof of Yahoo!'s appeal to our carrier partners, and we are pleased to continue to develop solutions that drive adoption and usability of mobile data services in the United States."
Sounds like a great move to me, i know were the service available to me, i'd most likely use it. What do you think?
Pete Blackshaw has a small piece at clickz talking about the future of advertising and specifically, predictions for 2005 - The main points are:
Blogs continue to trail blaze, monetization becomes key
Cinema adds to get squeezed as consumer backlash breaks out
Product placement makes it BIG as traditional ads continue to catch flak
More integrated branding cock ups. TV ads failing to sync with the company website become more and more common
Noisey ads get ditched in favor of sponsored quiet time: "this moment of silence was bought to you by..." :-)
So, with those general ad predictions out of the way, what do we think is in store for internet advertising / marketing in 2005?
Here's a couple off the top of my head:
Podcasting breaks all possible rules and becomes the no.1 viral ad form for companies aiming at the younger markets
Viral becomes much, much bigger
RSS ads: Overture's contextual RSS ads prove a success, google follows suit
Yahoo launch a contextual ad network
We see at least another 100 (well, maybe not..) contextual ad networks spring up and the 80/20 rule sets in leaving just Adsense, Overture and Kanoodle as the main players
Towards the end of the year, we see the first real examples of mobile advertisng that normal websites could use
Come on, embarrass yourself by trying to predict the future...
This one gets asked a lot but there is some decent advice and comments on this one.
The discussion about whether or not there is such a thing as "filters" being applied by Google has come up several times, so it seems it would be good idea to examine the issue and get a clear picture about how filters operate.
Good idea Marcia :)
some google penalties
-30 ( )
Guestbook / Links Pages
Site Has PageRank but will Not Pass it On
Prime Keyword Penalties ( oop )
Redirects, Duplicate Pages or very simalar Pages
I wonder how many of these Mr DaveN has encountered personally? hehehe
All in all a top thread, one for the bookmarks to show people. Knowing the faces present here, would anyone care to add? Perhaps even suggest some known Yahoo ones?
Google is on it's way of indexing the worlds information with an estimated 15 millions books with a indexing cost of around $10 a piece! Question is how they going to monetize it.
Note: It's a New York Times Article so you need to register to read full article or use Bugmenot :)
Google, the operator of the world's most popular Internet search service, plans to announce an agreement today with some of the nation's leading research libraries and Oxford University to begin converting their holdings into digital files that would be freely searchable over the Web.
Although Google executives declined to comment on its technology or the cost of the undertaking, others involved estimate the figure at $10 for each of the more than 15 million books and other documents covered in the agreements. Librarians involved predict the project could take at least a decade.
Two domain names get preliminary OK
ICANN have given the sponsor proposed TLD's .JOBS and .MOBI a preliminary nod of approval.
I tend to agree with techdirts point about the .mp domains not really being needed and although i can see more use in it than .mobi, the .jobs tld is well, superfluous to say the least.
The .jobs domain situation is even worse. Were people really having that much trouble finding the "jobs" pages on various company websites? That seems unlikely. In fact, the stories we've seen suggest recruiters are being inundated with resume spam from undeserving candidates. All this really means is that all these companies will now feel the need to go out and register their company name with the .jobs registrar, even if they have no real need for it.
This from the AP story threadlinked above:
Sponsored by leading mobile phone and technology companies, including Nokia Corp., Microsoft Corp. and T-Mobile, the ".mobi" domain would set apart Web sites and other services that are specially designed to work around the limitations of cell phones, including their smaller screen size and data capacity.
The ".jobs" suffix, meanwhile, would go to members of the human resources community.
A company might keep job postings at "Company.jobs," rather than force visitors to navigate the main site, whose home page tends to have only general information about a company and its products.
You can also find the ICANN .job & .mobi prosal details here
Well, what do you think, are they useless or fantastic? I'll be getting a .mobi for sure but im not convinced on either tld...
Mozilla aims for mobile browser market
"We can be ported to many platforms that Opera can't," he said. "Mozilla has been developed to work on every flavor of Unix and every type of processor, chip or widget set."
Turner said there are two mobile phone companies that are already using Minimo. He would not reveal the names of the companies that it is working with, but he said there will be at least one announcement in the near future regarding a partnership with a television manufacturer.
Some nice insight from Doug Turner on the future of mobile browsing.
IBM is building software it hopes will make it the Google of corporate-search technology
As IBM dumps it's PC biz it's making a play for a higher margin software / solution model:
The new database-related software will let corporate customers store documents in XML, or Extensible Markup Language, format, which will greatly speed up text-related queries, she said. An early, or alpha, version of the tool is being tested with about 30 customers and is expected to be completed in the second half of next year. IBM has not named the product or decided how to package it.
Msn has got their sights directly targetting Google on this one. Havn't managed to give it a go yet because download seems down atm.
Find anything on your computer
Documents, photos, music and more!
Find email messages in seconds
From Microsoft Outlook or Outlook Express
Try the new MSN Search
Search the web smarter and better
Block those annoying pop-ups
Surf without interruptions
Fill out forms online F
Fill out forms and web site passwords in one click
Added: Official Announcement
David Dawson, the group program manager for MSN Desktop Search just blogged the official announcement.
Added: More.. blog coverage
Charline Li and Gary Price have just put out reports including additional information and a link to the press release - Ok, that's it for updates, im sure the rest of the search blogs will follow shortly, but this is old news to Threadwatchers now :)
comScore Study Reveals the Impact of Search Engine Usage on Consumer Buying
Some interesting stats from a new comScore survey on the influence of Search on consumer buying in the consumer electronics / computers category point out by Gary.
Here are the highlights:
Vast Majority of Search-Influenced Buying Occurs Either Offline or in Subsequent Internet User Sessions
25 percent of searchers ultimately purchased a CE/C product
92 percent of these purchases occurred offline
Among the 8 percent of post-search purchases that were made online, the vast majority occurred in subsequent user sessions
Only 15 percent of online purchases following a CE/C search occurred in the same user session as the search itself
With 85 percent of conversions occurring in a latent (or non-search) session
Nearly 40 percent of all purchases occurred 5 to 12 weeks after the initial CE/C search was conducted.
There's quite a bit more at the threadlink above...
AOL Abandons Exclusivity in Favor of Ads
The walls surrounding America Online Inc.'s well-manicured gardens are crumbling. In a move both risky and essential, AOL is abandoning its strategy of exclusivity and will free much of its music, sports and other programming to non-subscribers in hopes of boosting ad sales.
Jeremy Z said
Welcome back to the world of the relevant, AOL. It's a bold move, but it's about time you woke up and noticed the World Wide Web.
Can't help but agree, the walled garden approach is tried and tried again from forums to content networks to ISP's and it (surprisingly enough) seems to enevitably backfire in the end...
Threadwatch member jimsthoughts pm'd me this little tool sometime today. As im not generally keen on linking to ranking/link check tools (cos everyone and his dog has one) it took me a little time to get round to looking at it (been a busy day :-)
It's a cracker though, really nice work. It'll find all the unique domains that link to you and then grab their IPs - now, if it could sort those IP's by unique C-blocks jim...
You can find some discussion of the tool over at the SEW post threadlinked above.
Mobile Advertising..The Physical World Hyperlink
Some interesting speculation in the threadlink above as to what the future may hold for advertisers when mobile net traffic eventually exceeds web traffic. It's a little out there, but not so far that it's unrealistic i think.
The basic line goes: Companies will have to create truly amazing services/portals to advertise their brands.
Penn State Tells 80,000 Students To Chuck IE
Penn State University on Wednesday issued an alert to students and staff recommending that they dump IE and use a different browser.
The university's Information Technology Services (ITS) gave the advice "because the threats are real and alternatives exist to mitigate Web browser vulnerabilities," ITS said in a statement. It cited the security problems in IE that have been the focus of both media reports and recommendations from such organizations as the US-CERT, the federally-funded computer response team housed at Carnegie Mellon University.
Many of you probably know this but here's a nice detailed post on getting deeper into the Firefox preferences that the normal menu will allow. The one i've been fond of for a while is turning off the referer headers :)
Article on O'Reilly references "chongqing" - no direct links to sites for reasons that may become obvious plus "spam vampires" - a variation on the recent Lycos screensaver hoohah.
Chongqing was named after the Chinese city - the location of the comment-spammer who was first targeted by this:
the immediate goal was to knock that spammer's pages off the front page of search results for the keywords he spams
Declaring war on DaveN:
By posting hyperlinks from the spammed terms to the chongqed.org site, blog and wiki operators can throw spammers to the mat. As the Chongqed.org site proclaims to spammers, "All your page ranks are belong to us."
Doesn't seem particularly successful at the moment, but the combined power of wikis and blogs could become potent...
Link vampires use an image-rotating script to attack bandwidth on destination sites in spam email in an effort to take them offline:
By contrast, spam vampire tools offer immediate and nearly irresistible retaliatory power. A trial run of one such program using a cable modem easily sucked down over 2 MB of bandwidth per minute from a couple of spammer sites.