The Ten Commandments of Keyword selection
Good foundational article regarding keyword selection. The pearl I think is
the formula that is used to calculate the worth of certain keywords. It would be interesting
to know if anyone else has developed a similar formula.
Doubleclick are to drop SiteAdvance their web analytics solution completely, once customes have migrated to the Omniture's SiteCatalyst as part of the new partnership between the two firms.
Jupiters Eric Peterson had this to say:
My feeling is that while many talk about the idea of a "360 degree view of the customer" integrating advertising and marketing with CRM and analytics, few actually deliver on the promise. If Omniture and DoubleClick are successful in this partnership, and if Omniture is able to get a critical mass of existing DoubleClick customers to migrate instead of going to RFP and looking at established commerce offerings from Coremetrics, Fireclick or WebSideStory, this partnership could be another big step towards the promise of the universal marketing interface.
On the basis that Firefox users are clearly superior beings of vast intellect and thus more likely to use the tools provided than their cranially challenged cousins the IE users, I'd say it was a no brainer that less ads are clicked by the FF boys and girls...
NYTimes.com Seeks Fresh Talent as it Preps for Redesign
Steve at MP in the threadlink above has the scoop on the New York Times putting out an internal call regarding the first site redesign in 4yrs with special attention given RSS and G news:
"Next year, the site will embark on its first redesign in four years in an Internet environment that has changed dramatically. Back then there were no Google News or RSS feeds, or even much broadband outside the workplace. Also, video's time on the Web hadn't really arrived. The growth of new technologies like Google News and RSS represent major challenges and opportunities for our storytelling. How we respond will be critical for the long-term health of NYTimes.com."
btw, untill i get a page up for this, anonymous rumour can be sent to firstname.lastname@example.org
you monetize your prescription drug or tobacco sites with Adsense...
Thats right pharma boys and girls, no more adsense on pill sites:
The changes to the policies today include:
Incentives (monetary or point-based) to users to click on links or ads while visiting a site containing Ads
Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Jenstar has the details in the threadlink above...
added: goddamit - i cant speel, type, or paste urls correctly - soory!
The Blogfather? Calacanis expands family
A short "interview" which I thought interesting nevertheless with recent Threadwatch member Jason Calacanis who has just launched Weblogs Inc's 62nd commercial blog: Luxist.com.
“Clearly there is a weakness, in that any one blog can’t grow into that big a business,” he says. “Our response to that weak point is to have 300-500 [blogs] in three years. We should hit 100 in our 4th or 5th quarter as a company, and that’s just fine by me.
“The only threat to us is that somebody comes in and puts all their energy into one blog and does it better. However, if we’re number 1, 2, or 3 in each market we’re in, we have a great business.”
An interesting article by the usuability Guru Jakob Nielsen about the most hated advertising techniques.
Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they're visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates.
Unfortunately, most studies sorely neglect the user experience of online ads. As a result, sites that accept ads know little about how the ads affect their users and the degree to which problematic advertising tricks can undermine a site's credibility. Likewise, advertisers don't know if their reputations are degraded among the vast majority of users who don't click their ads, but might well be annoyed by them.
What Do You Say to An Extraterrestrial?
Interesting article on Space.com that suggests uploading the Google datacenters to aid extraterrestrials in understanding our language and society - kind of funny, but waaay cool aswell :)
So here’s my take on message construction: Forget about sending mathematical relationships, the value of pi, or the Fibonacci series. Rid your brain of the thought (no doubt borrowed from "Close Encounters of the Third Kind") that aliens are best addressed with musical arpeggios. No, if we want to broadcast a message from Earth, I propose that we just feed the Google servers into the transmitter. Send the aliens the World Wide Web. It would take half a year or less to transmit this in the microwave; using infrared lasers shortens the broadcast time to no more than two days.
Citysearch, local company promote pay-per-call
Siliconbeat in the threadlink above report on Citysearch's launch of their new Pay for Performance - Pay Per Call Ad service - Essentially, tracking calls aswell as clicks on the local search engine.
Less than a year old, pay-per-call is an alternative to the pay-per-click ad model popularized by Google and Overture. With pay-per-call, the merchant-advertiser only pays for its ad or listing after someone has picked up the phone and called them. Because phone calls are often considered better sales leads than someone clicking on your web site, advertisers will usually pay more for them, typically a few dollars per call. It's an ad model that's being marketed especially hard to local merchants.
Now if someone could just do that for affiliate merchants a lot of us would be very, very happy...
German Supreme Court rules in favor of 'generic domain grabbing
The Register report in the threadlink above that the German Supreme Court have ruled in favor of "generic domain buys". This comes in light of recent regional courts ruling in favor of Axel Springer - the 2nd largest publisher in Germany who sued over the registration of "generic" terms that resembled thier publications.
So, it's okay to stiff companies and ransom domains in Germany, all i gotta do now is brush up on miene deutsch! :-)
Paidcontent point to the investor article threadlinked above and have this to say on the lure of the mobile virtual network:
The announcement that ESPN is starting a mobile phone service put the increasingly popular business strategy in the spotlight. Virgin (with co-partner Sprint), supermarket chain Tesco, Carphone Warehouse and 7-Eleven are already in the business; Investors Business Daily speculates that Wal-Mart and pro sports franchises will follow. But, Dan Schulman, CEO of Virgin Mobile USA,cautions, "It's a lot harder to make an MVNO work than one might assume on the surface." A good overview with one jarring note in the risk category: "Some studies show cell phone use could cause tumors."
Mike Grehans article threadlinked above looks at the way search marketers can spin the results they achieve for clients over the actual benefit to the clients bottom line.
He argues that often, SEM's sell clients on taking their small amount of indexed pages on a dynamic site and fixing it so the the site becomes spider friendly. As a result of the fix, the client soon has thousands of pages indexed, but is that actually worth having?
Mike argues that having thousands of pages indexed does a company no good unless those pages rank and that as a measurement of ROI on hiring a search firm, it's a poor one.
It's well worth a read, and certainly worthy of discussion. He has made some obvious ommisions though:
What about the value of internal linking?
About the thousands of unique phrases such pages can rank for - even if they are not money terms they often have value in less immediate areas.
From the article:
Some may say: Well if you have thousands and thousands of items in a search engine index, you have thousands more chances of being found. However, if conducting a search at Google, for instance, doesn't bring back one page in the top 20 right now, what makes the other thousands you've just fed in stand any more of a chance?
Which is damn good point right? It's a good read, go check it out and then air your opinion...
Jeremy Z at Yahoo! has some thoughts on feedster's rayg's suggestion that search engines put affiliate links in their results:
Here's a reality check: If a search engine just started dropping those codes in their results, they'd be crucified. Crucified by the technical press, the SEOs, and a bunch of bloggers. Imagine the conspiracy theories!
Definately go read the rest of Jeremy's post, threadlinked above, it's quite funny :)
The question of disclosure and seperation of "editorial" from advertising is raised in the context of search results also which has been a bit of a thorny issue of late. Certainly food for thought, as we've debated aff. links and SERPS for years now..
Do you think they could get away with it under the right conditions?
The Hidden (in Plain Sight) Persuaders
This article in the NY Times threadlinked above talks about word of mouth marketing a la BzzAgent where normal everyday people can sign up to become a "buzz agent" and quietly and unobtrusively market the company's clients products by just using them, taking them to parties or whatever.
The example given is one of some chicken sausages that on 4th July weekend this year were taken by hordes of secret buzz agents to BBQ's and parties all over the US.
Isn't this the same thing as the Blog "Product Placement" Scheme?
It seems to me that this is exactly the same as the Blogger Affiliates that get paid to talk up products in their popular blogs.
There's a massive hoohah surrounding this as some bloggers take up arms against the scheme for various reasons including the fact that it commercializes blogs at all, disclosure issues and more. In the post linked above I've voiced my scorn of the scheme aswell and added my voice to the angry throng :)
However, reading the NYT article gave me pause for thought. I've not solidified that thought into any coherent opinion as yet but imagine this: That a scheme like that be opened to all bloggers - as widespread as adsense is now. Pick products suited to your blog and write about them...
It's just affiliate marketing of course, but with the right kind of spin and heavy marketing it could provide a real winner for companies wanting to target the online word of mouth which is blogging.