Google Adwords API Live to the Public

After much talk about the new Adwords API the the Beta is Finally available to the public! - What, another Beta i hear you cry? Surely not...

Just got the email:

Additional Coverage

Here's a list of the better coverage out there:

Google BLog Official Announcement Goodman on the Effects of the API Inside Google Andy Beal - Good detailed write up Danny Sullivan Official Adwords API Blog Official Adwords API Forum - What, no wmw one already? heh.. Webmasterworld thread SEW thread SEOBook Pamela Parker for Clickz

Thanks Jake for letting me butcher his original post :-)

Paid Search goes Mobile

Thread Title: Motionbridge Sponsored Links Thread Url: http:// Thread Description:

Handling several million queries a month for O2, T-Mobile and Orange, Motionbridge have now launched a PPC service.

As james at MoCoNews notes, there is no information available (that i can find) on how paid listing will be identified to users but it's certainly an interesting step regardless of a serious lack of details heh..

Added: Danny S reported on this today and he managed to find a press release i'd missed...

And Speaking of Local, Online Local Ad Spend to Grow 46% this Year

Thread Title: Report: Local Online Ad Spend to Rise 46 Percent in '05 Thread Url: Thread Description:

Local is a hot topic right now, we have ongoing discussions on Amazon A9's new Visual Yellow Pages and the State of Local Search and now we see clicz reporting on a study that says online local ad spend will grow 46% in 2005

Spending on local online advertising will total approximately $3.9 billion in 2005, a 46 percent increase over the $2.7 billion 2004 total, according to research conducted by Borrell Associates on 210 U.S. media markets.

Those growth figures are roughly double what researchers expected to measure for online local in 2005, said Gordon Borrell, president and chief executive of the Portsmouth, Virginia-based company. (The company measured a 28.7 percent increase in local ad spending online in 2004.)

"We've always viewed local advertisers as fairly conservative in that they don't have that much to spend," Borrell said. "Typically you expect them to funnel most of their ad spend into direct mail and yellow pages, with only a small percentage for online, but that is not the case at all this year. Local advertisers have started rushing toward this. Here they come." - the Answer to Search?

Jupiter big dog Alan Meckler says that or something like it could be the next big innovation in search:

Quote: Just as Google came out of nowhere to trump Yahoo as the first place for search, I have to wonder if or something like it is not about to become the next big thing. To quote Mossberg: " is also a start toward a new search paradigm where the object is to provide real instant information , not just links to pages where the information may, or may not, be found. I urge you to try it."

I don't think it will trump anything, but i could see it, and would like to see it as a tab on Yahoo or Google - I've not used it before but tried a search on my favorite author and i love it!

Wouldn't that be cool as an add on to your favorite regular search engine?

Mobile Gossip is the Equivalent of Social Grooming

Thread Title: Evolution, Alienation and Gossip Thread Url: Thread Description:

Facinating piece at the Social Issues Research Center that argues that the humble mobile phone is restoring a need for social grooming that has been lost within modern society and it's fragmented social systems.

Mobile gossip is good for us

Gossip is the human equivalent of 'social grooming' among primates, which has been shown to stimulate production of endorphins, relieving stress and boosting the immune system. Two-thirds of all human conversation is gossip, because this 'vocal grooming' is essential to our social, psychological and physical well-being. Mobiles facilitate gossip. Mobiles have increased and enhanced this vital therapeutic activity, by allowing us to gossip 'anytime, anyplace, anywhere' and to text as well as talk. Mobile gossip is an effective and important new stress-buster.

Mobile phones are the new garden fence

The space-age technology of mobile phones has allowed us to return to the more natural and humane communication patterns of pre-industrial society, when we lived in small, stable communities, and enjoyed frequent 'grooming talk' with a tightly integrated social network. In the fast-paced modern world, we had become severely restricted in both the quantity and quality of communication with our social network. Mobile gossip restores our sense of connection and community, and provides an antidote to the pressures and alienation of modern life. Mobiles are a 'social lifeline' in a fragmented and isolating world.

It's a lengthy read, and im a slow reader but im about half way through it and can tell you that as with howard at smartmobs i think it's hardly a definitive work but it's an absolute eye opener for sure and well worth the read...

The Google Browser and OS Debate continues...

Thread Title: Open Source Programme Manager. Hmmmmmm Thread Url: Thread Description:

Craigslist has and ad from Google in it looking for an Open Source Program Manager

Google is looking for a candidate who can manage technical programs in our open source software programs office

Could this, in conjunction with recent Firefox developers being hired be add some more fuel to the fire that G will be launching a Google OS?

The Google Survey - Thrown to the Wolves

Now, clearly the results of this survey are based on search geeks not joe regular - but TW member xcandyman has graciously allowed us to "throw it to the wolves" - the TW members can be rough critics on occasion so he's a brave chap :)

Lemme know what you think of the findings...

Espotting land Deal with Sun Newspaper

Thread Title: Espotting provides ad listings for The Sun Thread Url: Thread Description:

Espotting landed a deal the The Sun - for americans that's the leading tabloid paper - They get to provide 2 listings on each page according to the Netimperitive report above.

Advertising network Espotting has secured a deal with The Sun newspaper to provide its paid listings across the tabloid’s website.

Espotting will provide two listings under the heading Sponsored Links throughout The Sun's news pages, as well as across all channels, including Sport, Entertainment, Movies, Life, and Bizarre.

Clickable Video Ads Coming...

Thread Title: UV Intros Clickable Video Thread Url: Thread Description:

Whenever we talk about video ads at TW the same objection, rightly, always comes up - where's the interactivity? Well, here's what may be a step in the right direction. Zachery Rodgers over at Clickz reports on Unitied Virtualities (what a wonderfully unusable site..) new product Shoshmosis (oh boy, it just gets better and better..):

Called Shoshmosis, the unit adds a Flash layer to any streaming video format, enabling users to roll over or click on individual elements within the frame. Marketers can apply it to repurposed television content, their own TV ads ported to the Web, or original Web programming.

It's not the first time a company has added Flash-based interactions to video. used the technology in the credits for a series of online films it produced in late 2004. But Shoshmosis is the first product to sync interactivity with moving objects in a streaming video.

So you get to chase objects round the banner ad and click 'em. Is that right? heh..

Embedding Skype in Mobile Handsets - Destruction of Cellular?

Thread Title: Calling Without Cellcos Thread Url: Thread Description:

Peggy Anne Salz write a compelling piece over at the Feature predicting embedded Skype and similar technologies in Mobile handsets this year - if it took off in a big way, it could kill the cellular carrier biz model:

With 52 million downloads and counting since its commercial launch in August 2004, Skype has clearly fuelled consumers' passion for free voice calls over the Internet. Estimated to carry 25% of annual VoIP traffic (as counted by TeleGeography), or the equivalent of 4% of total international traffic worldwide, the impact of Skype and other VOIP applications could put a serious dent in mobile operators' revenues.

The scenario for the mobile industry turns from bad to worse when Skype is embedded in a 3G phone or Wi-Fi-enabled device, and falling data prices offer users a much cheaper alternative to cellular voice. Indeed, one eager Taiwanese handset manufacturer recently wrote an open letter to Skype asking for the privilege to be the first to embed the technology in its 3G phones, leading many to believe such handsets will appear this year.

Lloyd Bruan - Yahoo! Media Chief on the Future of Y! Content

Thread Title: TV vet Braun reveals what's next for content at Yahoo! Thread Url: Thread Description:

In the wake of Yahoo goes to Hollywood here's a hhort but sweet interview with Lloyd Braun, Yahoo's new Head of Media over at the Hollywood Reporter - Yahoo's media model is exciting, and this interview puts some good perspective on what we may see coming from Y! over the next year or two.

On being pitched by Terry Semel (Y! CEO) for the job..

After 20 minutes, every bone in my body started to scream out, "I have to do this job." I didn't know what the job was -- all I knew was this sounded unbelievable.

Putting Yahoo! content on the map..

"The Sopranos" put HBO on the map. Milton Berle -- defining moment that showed what television can do. "I Love Lucy" -- defining moment of what a situation comedy could be. We haven't really had our defining moment yet as to the big breakout event that really shows the world and the consumer, oh my god, look what this can be. But we will.

and on the competition...

Google is now for me NBC, CBS and Fox all rolled into one. But the competition can be our friends. We have alliances with SBC, Verizon. We're going to have so many roles as this all evolves. It's an amazing opportunity to be involved in so many different businesses in a productive way.

Amazon A9's Visual Yellow Pages

So, the big news overnight was Amazon's A9 launching their Optical Yellow Pages.

The idea is that on top of the fairly standard way that online yellow pages work users can view thumbnails of the actual storefront, like the one above - but there's more: You can take a trip down the street! "Walk" to the left or right of the shop and view other storefronts to get a feel for the neighborhood. At first it seems (at least to me) a bit gimmicky but then when I thought about a bit more, perhaps not. Seeing a tatty disreputable storefront would put me off going to buy something but seeing a nice street with other interesting stuff might well make me want to visit - not gimmicky, useful. Follow the title link for more.

RFID Cellphones by 2007 - The Physical Hyperlink

Thread Title: RFID Cell Phones? Maybe In 2007 Thread Url: Thread Description:

Here's what vangorilla has been talking about so much in the TW mobile section

The Ministry of Information and Communication of Korea is exploring new business models combining mobile infrastructure and RFID. Their goal is to push the mobile RFID to commercial service in 2007.

Once RFID receivers are built into cell phones the possibilities are endless. For instance; buy a product off the supermarket shelf, the RFID tag will identify itself, and your phone can download the recipes associated with the product. It is a great technology; the only thing that worries me is the human branding implications. Remember 1984?

thanks pp

The State of Local Search

Thread Title: Local Search Thread Url: Thread Description:

Chris Fillius has a nice review of the state of local search from a user perspecitve - taking into account that regular users could'nt care less where the data ultimately comes from. He takes a look at ASK, Google, Yahoo and MSN and, i think, provides a pretty neat overview of the current status of Local.

In his conclusion, which comes first rather than last he writes:

Google and Yahoo are my preferred choices, with Google being the slight winner because . Because I live in San Francisco and have so many other options for local information, MSN’s portal features, about which I will mention more later, are not particularly compelling. For other users, or for people from other cities, it very well may be different.

To provide more context, MSN is the only one of the four that is a full local portal. The other three are more search-based. So, depending on what you’re looking for you’ll want to use different ones (gee, what a surprise). I think Google offers the best search, but MSN’s browsing options could be useful. Yahoo stands out because they control their own data and in the long run that will set them apart. Ask didn’t really stand out to me in any significant way.

It’s interesting to think about the aforementioned strengths of each local engine because they accurately reflect each company as a whole. MSN is a destination company, Google is a search company, Yahoo is a destination/media company, and Ask is hanging with the others, but needs a little more oomph.

Now, i don't use any local search at all - but i would be interested in knowing what TW'ers currently think of it, opinions anyone?

Fox to Push Dedicated Mobile Shows via Verizon

Thread Title: A Shot of Intense Entertainment Thread Url:,17863,1020899,00.html Thread Description:

Fox are to put out their next 2 shows via mobile - not repurposed for mobile, but, for the first time, a major Hollywood studio will develop dedicated content for 3G

Verizon will launch its VCast service early next week and is desperate for original content. The two series, Love and Hate and The Sunset Hotel, will consist of 26 one-minute episodes distributed via the VCast service, a new premium-content and video-on-demand platform that will cost Verizon subscribers $15 a month on top of their regular phone bills. It's the first time a major Hollywood entertainment company has committed resources to mobile-phone shows; until now most content available on phones -- such as sports clips or CNN broadcasts -- has been repurposed from broadcast television.

I rather liked 24 so were i a verizon subscriber i might be tempted to shell out $15 a month BUT - with those titles i fear the worst....

Mark Jen #2 - Google's Idiot Blogger Returns

Thread Title: Ooops! Thread Url: Thread Description:

Idiot blogger Mark Jen is back.. sounds like he's altered a whole bunch of his posts but i've not looked yet...

hi everyone, sorry my site has been down for the past day or so. i goofed and put some stuff up on my blog that's not supposed to be there. nothing serious and they didn't ask me to take anything down (even the stuff where i'm critical about the company). i'm learning that google is understandably careful about disclosing sensitive information, even vague financial-related things. the quickest way for me to fix the situation at the time was to take it all down. now i'm back up. just so you know, google was pretty cool about all this. thanks for and sorry for the frenzy of speculation.

You know, there's a nasty, cynical little voice inside my head that keeps crying "Setup! it's a setup!" - this voice argues that PR is a funny old game and messin' with the blogosphere is *easy* - it's no real bad press for Google - but it's a hell of a lot of attention for them on a day when GOOG stock is downgraded...

Paranoid? yeah, maybe...

Yahoo a better Stock than Google

Thread Title: Yahoo raised Google stands still Thread Url: Thread Description:

Forbes are reporting that Merrill Lynch have upgraded Yahoo! to buy from neutral whilst also lowering Google to neutral.

They go on to say:

we are more comfortable with Yahoo!'s experienced management, focus on free cash flow and diversified (and economic) business model. As such, we believe Yahoo! should trade at a premium to Google. Further, we think Yahoo's growth prospects are superior.

Where would you put your money at the moment?

RFID Implants - Neuromancing Exec gets Chipped

Thread Title: Health CIO is RFID-Enabled Thread Url: http:// Thread Description:

Wow, when i read Gibson's neuromancer i thought it'd be quite a bit longer before we started seeing chipped implants in humans. Engadget had this to say on the above story:

While privacy advocates grumble about the potential for abuse inherent in the new tracking technology, Halmaka, CIO of Boston’s CareGroup Healthcare System, has gone ahead and gotten himself chipped — for science. Halmaka’s VeriChip carries a 16-digit ID number that can be matched to a medical database, allowing doctors to scan him and pull up his records (we’d prefer to do it the old-fashioned way, by handing over our insurance card, but that’s just us).

The FULL Mark Jen Google Blog - The Blog Google tried to Gag

Thread Title: NinetyNineZeroes Thread Url: Thread Description:

This morning we reported on the Google employee blog that it appears Google have tried to silence.

Now, courtesty of DaveN you can read the entire blog...

Deary deary me, whatever is the world coming to eh? Oh well, it may be the tabloid blog wheeze of the day but back to biz now...

Yahoo has a Flutter - Betting Service opens in March

Thread Title: Betfair to build a Yahoo Betting Exchange Thread Url: Thread Description:

The BBC are reporting on news that Bet Fair, a bet exchange service that competes with convential bookmakers for punters money, is to enter a cobrand deal with Yahoo UK & Ireland. Betfair technology with Yahoo brand.

UK online betting exchange Betfair has signed a deal with Yahoo UK and Ireland, extending its betting platform to a mass market audience.

This is an interesting area as betting exchanges are not currently (though changes are occuring) licenced nor taxed in the same way that bookmakers are. An example being this stat reported from The Register

online exchanges paid just £7.3m in tax last year despite taking bets worth more than £2.67bn. This compares to £376m paid by bookmakers on bets worth £30bn.