Fox to Push Dedicated Mobile Shows via Verizon

Thread Title: A Shot of Intense Entertainment Thread Url: http://www.business2.com/b2/web/articles/0,17863,1020899,00.html Thread Description:

Fox are to put out their next 2 shows via mobile - not repurposed for mobile, but, for the first time, a major Hollywood studio will develop dedicated content for 3G

Verizon will launch its VCast service early next week and is desperate for original content. The two series, Love and Hate and The Sunset Hotel, will consist of 26 one-minute episodes distributed via the VCast service, a new premium-content and video-on-demand platform that will cost Verizon subscribers $15 a month on top of their regular phone bills. It's the first time a major Hollywood entertainment company has committed resources to mobile-phone shows; until now most content available on phones -- such as sports clips or CNN broadcasts -- has been repurposed from broadcast television.

I rather liked 24 so were i a verizon subscriber i might be tempted to shell out $15 a month BUT - with those titles i fear the worst....

Mark Jen #2 - Google's Idiot Blogger Returns

Thread Title: Ooops! Thread Url: http://99zeros.blogspot.com/2005/01/oops.html Thread Description:

Idiot blogger Mark Jen is back.. sounds like he's altered a whole bunch of his posts but i've not looked yet...

hi everyone, sorry my site has been down for the past day or so. i goofed and put some stuff up on my blog that's not supposed to be there. nothing serious and they didn't ask me to take anything down (even the stuff where i'm critical about the company). i'm learning that google is understandably careful about disclosing sensitive information, even vague financial-related things. the quickest way for me to fix the situation at the time was to take it all down. now i'm back up. just so you know, google was pretty cool about all this. thanks for and sorry for the frenzy of speculation.

You know, there's a nasty, cynical little voice inside my head that keeps crying "Setup! it's a setup!" - this voice argues that PR is a funny old game and messin' with the blogosphere is *easy* - it's no real bad press for Google - but it's a hell of a lot of attention for them on a day when GOOG stock is downgraded...

Paranoid? yeah, maybe...

Yahoo a better Stock than Google

Thread Title: Yahoo raised Google stands still Thread Url: http://www.forbes.com/markets/economy/2005/01/26/0126automarketscan10.html Thread Description:

Forbes are reporting that Merrill Lynch have upgraded Yahoo! to buy from neutral whilst also lowering Google to neutral.

They go on to say:

we are more comfortable with Yahoo!'s experienced management, focus on free cash flow and diversified (and economic) business model. As such, we believe Yahoo! should trade at a premium to Google. Further, we think Yahoo's growth prospects are superior.

Where would you put your money at the moment?

RFID Implants - Neuromancing Exec gets Chipped

Thread Title: Health CIO is RFID-Enabled Thread Url: http://http://www.healthdatamanagement.com/html/news/NewsStory.cfm?DID=12281 Thread Description:

Wow, when i read Gibson's neuromancer i thought it'd be quite a bit longer before we started seeing chipped implants in humans. Engadget had this to say on the above story:

While privacy advocates grumble about the potential for abuse inherent in the new tracking technology, Halmaka, CIO of Boston’s CareGroup Healthcare System, has gone ahead and gotten himself chipped — for science. Halmaka’s VeriChip carries a 16-digit ID number that can be matched to a medical database, allowing doctors to scan him and pull up his records (we’d prefer to do it the old-fashioned way, by handing over our insurance card, but that’s just us).

The FULL Mark Jen Google Blog - The Blog Google tried to Gag

Thread Title: NinetyNineZeroes Thread Url: http://www.bloglines.com/blog/WRJ?subid=6578013 Thread Description:

This morning we reported on the Google employee blog that it appears Google have tried to silence.

Now, courtesty of DaveN you can read the entire blog...

Deary deary me, whatever is the world coming to eh? Oh well, it may be the tabloid blog wheeze of the day but back to biz now...

Yahoo has a Flutter - Betting Service opens in March

Thread Title: Betfair to build a Yahoo Betting Exchange Thread Url: http://news.bbc.co.uk/1/hi/business/4205925.stm Thread Description:

The BBC are reporting on news that Bet Fair, a bet exchange service that competes with convential bookmakers for punters money, is to enter a cobrand deal with Yahoo UK & Ireland. Betfair technology with Yahoo brand.

UK online betting exchange Betfair has signed a deal with Yahoo UK and Ireland, extending its betting platform to a mass market audience.

This is an interesting area as betting exchanges are not currently (though changes are occuring) licenced nor taxed in the same way that bookmakers are. An example being this stat reported from The Register

online exchanges paid just £7.3m in tax last year despite taking bets worth more than £2.67bn. This compares to £376m paid by bookmakers on bets worth £30bn.

USAToday - Jeez, Take a Pill, all you Blogomaniacs

Thread Title: Chill, blogophiles; you're not the first to do what you're doing Thread Url: http://www.usatoday.com/money/industries/technology/maney/2005-01-26-maney_x.htm Thread Description:

Wonderful piece from Kevin Maney in USAToday downing the nauseating hype and constant dribbling about everything and anything about blogs.

But in the tech industry, hype is like a basic food group. Something is always going to change the world overnight: 3G wireless networks, interactive TV, artificial intelligence. If it won't change the whole world, you work down to the smallest applicable unit: "Our software will revolutionize dietary supplement knowledge management aboard ships at sea." Or some such thing.

Blogging is similarly the latest revolution — e.g., it's not. Which, in a way, makes it cooler.

Today, software tools make it cheap and simple to post personal journals on the Web, so more people do. "I wouldn't underestimate how much of this is driven by the tools," says Jonathan Weber, the former editor of the defunct Industry Standard, now starting a blog-infused Web site about the Rocky Mountain region.

Blogs and the reasons they exist have historical antecedents.

Take Luther in the early 1500s. About 60 years before, Johannes Gutenberg invented the printing press. Before that, only the church and governments could afford to reproduce and manage information, keeping a lock on ideas and power. The printing press gave Luther a way to distribute his thesis — an early version of blogging. Next thing, we had Protestants.

It's no secret that all this teen mania everytime some dumbarse throws up a few lines on a website annoys me, i read the blogs (currently upward of 250) to keep in touch with what's going on in my fields of interest but bloody hell, if i read one more sodding "so and so has a blog!" i swear im gonna puke...

Mobile Marketing to increase by $50M in Next 2yrs

Thread Title: Good news for US mobile marketers Thread Url: http://www.adverblog.com/archives/001474.htm Thread Description:

Adverblog have the scoop on a new report from Frost:

revenue in the US mobile marketing market was worth $11.5 million and it will reach $69.3 million by 2007. The report, "An Insight into the United States Mobile Marketing & Short Code SMS Markets" reveals that to further enhance customer response, mobile marketing companies must work toward achieving greater synchronization in a comparatively extended value chain that includes advertisers, platform providers, connection aggregators, and mobile operators.

Its not much, but the comments about bottlenecks in the progression of mobile marketing caught my eye in particular - why is it that the very people and companies that should be creating wonderful new tech and exciting biz opps are also the ones stifling progress? - i know there are easy answers to that question but buggering hell, it's just such a damn shame..

RSS meets Social Networking - Social Feed Aggregation

Thread Title: So what are you reading these days? Thread Url: http://www.technologyreview.com/articles/05/02/issue/forward_content.asp?trk=nl Thread Description:

Interesting piece in Tech Review on Rojo Networks (hmm.. nice site..), a year and half old startup headed by Chris Alden who founded Red Herring that plans to use it's Rojo aggregator tech to link feeds in a social networking environment.

San Francisco’s Rojo is one of dozens of RSS aggregator companies. Like some of its competitors, Rojo has an RSS feed search function and gives readers the ability to flag stories they find important or interesting. But in enabling users to draw on the insights of friends, family, colleagues, and others in their social networks, Rojo departs from most of the competition. Rojo users can invite others to sign up for Rojo accounts; those accounts are linked, much like the accounts on the popular website Friendster. Rojo users can see what RSS feeds the members of their networks are reading and which stories they are flagging. Network popularity also affects the ranking of results when the user searches RSS feeds. “We all depend on our community for content discovery,” says Chris Alden, Rojo’s cofounder and CEO. “Any successful media service has to tap into that.” [Disclosure: Technology Review’s editor in chief worked for Alden when he was CEO of Red Herring.]

As rafat notes, the important question is if users will start new social networks to discover feeds when they probably already maintain networks at places like Friendster...

When does PPC Become Mainstream?

Is it when you hear an advert during the breakfast show on a commercial London radio station for a PPC management company?

I don't know if this is worthy of TW news per se, but I do have some thoughts on it so decided to "blog it" rather than submit a thread.

I listen to the radio pretty much all day long. My station of choice isn't music based but a news and talk show based format. Whilst this is common in North America it is rare in the UK. There was a try at starting up the talk radio genre in Blighty by Talk Radio a few years ago, but even they changed their format and became sports focussed, now calling themselves Talk Sport.

Anyway, I listen to LBC and during the breakfast show, with the wannabe shock jock Nick Ferrari over the last few days I have heard an advert for Top Position a PPC management company that his this to say about itself.

Quote: Top Position specialise in helping businesses of all sizes to increase the effectiveness of their Google AdWords campaigns by improving click-through rates while reducing costs. This is achieved using an approach based around developed, highly targeted campaigns which provide Google users with the results they need more easily, while clients reduce overspend and improve conversion rates.

Now my thoughts aren't whether Top Position are a great or not PPC company but has SEM hit the mainstream. I have never heard an advert on the radio nor seen an advert on the TV before promoting SEM.

I would be VERY curious to hear from someone at Top Position about the effectiveness of their radio advertising campaign and why they, rather than their competitors had the big balls it took to make the decision to utilise this route to the business execs stuck in the London traffic jams.

Google Gag Rogue Blogger - But Yahoo! Tells the Story

Thread Title: Googler Blogs About Work Thread Url: http://blog.outer-court.com/archive/2005-01-25-n43.html Thread Description:

This is most certainly not fact, though there's more than enough smoke to suggest a fire...

Late yesterday evening (for me), blogoscoped reported on a new blog by some Google employee - one Mark Jen. He'd written a whole bunch of posts about his new employment at GOOG and they were, shall we say, less than discreet:

"Look at all these other fringe "benefits": on-site doctor, on-site dentist, on-site car washes... the list goes on and on with one similarity: every "benefit" is on-site so you never leave work. (...)

Google definitely has a program that is on par with other companies in the industry; but since when does a company like Google settle for being on par? Microsoft's health care benefits shame Google's relatively meager offering. (...)

Lastly, Google demands employees that are 90th percentile material, so what's with the 50th percentile compensation? The packages would've been decent when the company was pre-IPO, but let's be honest here... a stock option with a strike price of $188 just doesn't have the same value as the ones of yesteryear."

Upon waking, i find that Mark has deleted all of his posts.

We know GOOG read the search blogs so did they put the kybosh on Mark's unfortunate indiscretions?

Added: Getting lots of IM's with links to Y! caches - add them as comments if you find others...

uh oh, what happened to my bank account? global sales conference - google style

Hypertextual Lunacy or the Future of the Internet?

Thread Title: Information Wants to be Liquid Thread Url: http://www.wired.com/news/culture/0,1284,66382,00.html Thread Description:

Straight out of the madness that envelopes everyone that thinks too hard about information occasionally comes this concept: It's like hypertext on steriods, and just as confusing as the analogy.

Froge Heglund of liquid information who works with Doug Englebart at the University College London's interaction center has some truly unique ideas on the next stage of the internet and how information should/could be presented and linked:

Hegland's idea is simple -- he plans to move beyond the basic hypertext linking of the web, and change every word into a "hyperword." Instead of one or two links in a document, every single word becomes a link. Further, every link can point to more than one place, pulling up all kinds of background context from the web as a whole.

Click on a politician's name and find out who donated to his or her campaign. Click on a town name in a news story and find out what else has happened there.

"We feel that a large part of the history of technology, digital and otherwise, has been about the production of information," Hegland said. "It's time to focus on consumption, to help people navigate through information and get relevant information into their heads."

You can see a working example here - just point your mouse over any non-linked word.

Hundreds of problems exist with this idea as pertains to "the internet" but i could see uses for doing this with certain kinds of data in certain situations - perhaps on a Wiki project, maybe on WIkipedia itself, but as the next stage of the internet? Nah...

The Single Chip Cell Phone

Thread Title: What A Single Chip Phone MeansEmail This Entry Thread Url: http://www.corante.com/mooreslore/archives/032598.html Thread Description:

Dana Blankenhorn's been talking about the single chip mobile for a little while. Now it turns out that Texas Instruments and Nokia are to build phones based on TI's new single chip cellular solution.

Apart from being damn cheap - and being able, as a result to market to high growth markets like india and china there are other interesting things about single chip cellular:

But there's something else involved here. When cellular telephony is reduced to a simple chip, it can become an ingredient in anything else.

For instance. Let's say you have a golf course. You use a lot of water, but you waste a lot, too. Now, throw some moisture sensors out there and link them via one-chip cellular. The bandwidth needs are modest -- the sensor says "water me" or "turn off the water" as needed. Your hardware costs just dropped to the floor, and the system probably pays for itself on just a few months' water bills.

Anything that needs to be monitored, over a long distance, can now be monitored, and results transmitted, over a cellular link, because remember (in most cities) cellular is ubiquitous.

Imagine what this can do for farmers? They can monitor conditions in their fields in real-time, addressing concerns immediately.

Interesting stuff - can i have a cell phone in my mp3 sunglasses please?

Too Much Viral Marketing?

The author of this post would like to remain anonymous...

Too Much Viral Marketing?

Doing a search for google browser on Google News, gives you a whole load of articles about the posibility of Google stepping into the browser market, more than 210 articles currently, and that's just the english one's!

"Google voip" didn't return many less results either and a search for "Yahoo baby" also returns a wide range of pages.

What do the four examples above have to do with each other? In my opinion they are all hoaxes/rumours, and you know what, all four stories been featured on CNN's frontpage.

Is the average joe being misled by too much Viral Marketing?

Many marketers know Viral Marketing is hitting the gold nugget, often it's extremly cheap publicity/branding. But are companies today using it to the extreme, too much?

Of course Google won't say they are doing this, why would they? it's free publicity. Yahoo just launched Yahoo Video search, they gona push it? Who knows, to me it just looks like a "re-launch" of the video search that's been available at both Alltheweb and Altavista for ages, are they just hoping that a little piece of free viral marketing will give their revamped and repackaged technology a PR boost.

CNet - What's their $@!#'ing Problem Anyway?

Thread Title: CNET: All Glory No Guts Thread Url: http://www.marketingshift.com/2005/01/cnet-all-glory-no-guts.cfm Thread Description:

There's a small amount of buzz about CNet "launching" trackback support today. Well, firstly: Wakey wakey boys and girls, TW was talking about this back in November heh..

Secondly, Jason Dowdell raises a good point when he highlights the fact that CNet do not link out! I remember a well known webmaster forum owner bitching about one of their reporters, Stephanie Olsen, always pinching stuff from his website and never linking back or crediting but it actually goes much, much further than that.

The thing is, many of CNet's stories are really rather useless - better suited to print than the web - Really, reading your average Cnet story can be quite a painful experience, a typical read will involve (for me):

Seeing cited article titles that are not linked Seeing brands, companies and people mentioned that are not linked Seeing other news sources cited and not linked Having to do advanced searches on various engines to find the unlinked material

What is it with these muppets? Don't they get it, or are they just greedy bastards who don't need to care about the user experience due to their size and influence?

New Adsense Beta Feature - Choose your own ads!

Thread Title: I don't like these ads show me otgers Thread Url: http://www.consumeraffairs.com/links/other_resources.htm Thread Description:

Google it seems are rolling out a brand new beta feature for adsense. It allows website visitors to change what type of ads are shown.

If you click on the threadlink above and look at the left hand side (where adsense is) (you may have to refresh a times) you can insert you own keywords and phrases for the ads to be based on or select from a pre-defined list titled 'Change to Ads About:'

No official word from Google on this.

Tags & Folksonomies - What are they, and why should you care?

Tags, or folksonomies are actually a lot simpler than much of the acedemic debate surrounding them. Put simply, they are a user defined method for organizing data. Im going to try to explain what they are, why they are important to marketers and web devs and suggest some ways you might use them. Follow the title link above for the full post.

Malcom Gladwell's New Book - Blink

Thread Title: Review of Malcolm Gladwell's Blink Thread Url: http://www.seobook.com/archives/000643.shtml Thread Description:

Aaron Wall has a short review of Malcom Gladwell's new book, Blink - worth a look if you're umming and ahhing about buying a copy...

Of particular interest are the points made about how this might related to seo/sem's

Video Search on the Move....

Thread Title: Video Search Goes Mainstream Thread Url: http://www.ysearchblog.com/archives/000072.html Thread Description:

Yahoo! are adding a tab for video search to the main search interface shortly and Google have added http://video.google.com subdomain today - reported at numerous sources

I must admit to not even having played around with Yahoo's vid search but i hear Jenna Jameson is launching a new wireless ad campaign so i'll probably be doing a little research on that one...

Also, i keep meaning to investigate Blinkx.tv but it just looks so confusing and if i don't get how to work it within a few seconds i get all upset....

More on Yahoo! & Google Video Search

Now i've managed to drag myself out of bed i find a whole bunch of posts on this stuff, unsurprising. On good topic to talk about is Google dont have actual videos, but Yahoo! do... This from Forresters Charlene Li

My hunch is that this is a way to demonstrate to reluctant studio producers that video search could help them monetize their video content if they make it easily discoverable. Imagine Google partnering with DVR services like TiVo to do one-click recording of future episodes. Yet another is to enable video-on-demand ordering with your local cable provider, where users would pay-per-view to see the episode that aired two weeks ago. Or movie studios could sample a segment from a movie and allow online streaming of just that one section for a fee through partners like CinemaNow or Movielink.

Getting Advertisers into an Ad Network the AdMarketplace way

Thread Title: Ad Network To Reward Publishers For Bringing In Advertisers Thread Url: http://www.mediapost.com/dtls_dsp_news.cfm?newsId=288353 Thread Description:

If i understand this correctly, AdMarketplace who launched at the beginning of December last year have put together a rather neat way of bringing in more advertisers - they're going to use their publishers to do it. Rather like an affiliate program:

Contextual ad network adMarketplace this morning launches a new initiative designed to give publishers an incentive to solicit advertisers for the network--even if those advertisers ultimately abandon the publishers who brought them in and instead advertise with competitors. The plan involves paying publishers residual fees on all ad revenue generated by advertisers they refer

The idea is that publishers place a link on their sites that goes to an Admarketplace registration form - if the advertiser signs up then the publisher earns residule income from all revenue generated from the hook up. Of course there are a few considerations the MediaPost piece didn't mention, such as:

Wont the publishers users get pissed off? So, how long is the cookie? Is there a cookie at all?

It is kind a cool though eh? A cross between referal spamming, affiliate marketing and good old fashioned "see what ya could have had..." style marketing.