Click Fraud and How to Stop It
Here's a nice little list of clickfraud solutions from the se journal threadlinked above. Most of the article is probably wasted on Threadwatchers but if you dont know what click fraud is then certainly check it out.
ClickDetective allows you to track return visitors to your site and alerts you if there is evidence that your site may be under attack. Its reports show you every click in real time rather than a summary hours later.
This fraud detector tracks all PPC search engines, detects multiple IP’s, and even pops up a “ClickMinder” after a potential abuser clicks repeatedly over five times.
BogusClick can help advertisers determine competitor IP addresses, originating PPC search engines and/or partner sites involved, as well as keywords used.
Clicklab employs a score-based click fraud detection system that applies a series of tests to each visitor session and assigns scores. Calculations are made to indicate bad/good sessions to show an advertiser the quality of traffic.
The Business of Blogging
Everyday business moves a little closer to blogging, slowly in most cases but very, very definately surely. There are an awful lot of people taking a punt on blogs finding interesting and viable business models and business continuing to move toward them with $$$'s in fists.
Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.
Theres a lovely short post over at adverblog on one of the great missed opportunities of online marketing: The message board.
I agree with the general principle that communication with clients via forums and other social media is a massive missed opp for most companies - in the post, they talk about fixing a customer problem: The guy complains about the product, then gets a nice response saying "right! I'll talk to our design guy about that and come back to you ok?" - It's the little things that count.
If a company is seen to take swift action on customer problems, and to take customer suggestions and feedback seriously it inspires confidence in all who witness the exchange. In the context of a message board, that exchange can be refered to again and again by linking to it in future cases. How could interacting with your customers and being actively involved with them possibly be a bad thing?
Also, there's the benefit for search marketing, thousands of highly specialized search terms in the titles of your pages, and the noticeable benefit dynamically grown and organic looking site content provides. Ok, so that's pure(ish) speculation on the boost to rankings but im not the only one to have remarked on this lately, Mikkel has also said he's noticed it and so have a few others around the community.
So what do you all think, is there ROI in communities?
Rumous are coming in anonymously via firstname.lastname@example.org that the "big two" PPC providers in UK (Google & Overture) may be pulling lucrative agency kick backs in 2005.
Agencies with large ad spends are currently enjoying up to 15% commissions on ad buys from the larger players and that may all be about to go POOF!
Currently, Google apparently say that Agencies must be a member of the IPA to get agency discount but according to Threadwatch sources this is known to be not the case. Overture and Google both discourage strongly any talk of agency discounts.
This could impact agencies in more than just the immediate and obvious financial sense as many agencies are reported to be sharing the kick backs with their clients in order to close the deal. One top industry exec was quoted:
"I am lead to believe that agency discounts are to be pulled in q1 05 by
the big 2, change of business model needed for many people."
Information is still coming in so if we get more, you'll see it here.
Following on from Shaks comments about the demise of affiliates in adwords, my gossip tree tells me first week of Jan 2005.
My Google ad rep told me... though he got spoken to about it... he had been told to let his big advertisers be aware it was coming... he did not realize they were supposed to be told to keep it under wraps....
I don't do any affiliate advertising but we do have a couple of products others affiliate market though luckily not as yet on Google.
So it is not a rumor it will be happening early in the new year. We even discussed that the reason it was not being done prior to the holidays was the bad taste over Florida last year - though that was pure speculation on both our parts.
Anonymous tip off i got last night, Barry also has a write up on this
Yahoo Aims to Move Beyond PC
Yahoo is coming to your mobile in a big way !
Yahoo said Monday that it had acquired WUF Networks Inc., a small start-up whose technology aims to let consumers move their songs, photos and other digital content from their computers to devices such as mobile phones.
The deal underscores Yahoo's strategy of trying to make its dozens of services — including digital music, instant messaging and streaming video — more widely available not just on personal computers but also on any device connected to the Internet.
The Ten Commandments of Keyword selection
Good foundational article regarding keyword selection. The pearl I think is
the formula that is used to calculate the worth of certain keywords. It would be interesting
to know if anyone else has developed a similar formula.
Doubleclick are to drop SiteAdvance their web analytics solution completely, once customes have migrated to the Omniture's SiteCatalyst as part of the new partnership between the two firms.
Jupiters Eric Peterson had this to say:
My feeling is that while many talk about the idea of a "360 degree view of the customer" integrating advertising and marketing with CRM and analytics, few actually deliver on the promise. If Omniture and DoubleClick are successful in this partnership, and if Omniture is able to get a critical mass of existing DoubleClick customers to migrate instead of going to RFP and looking at established commerce offerings from Coremetrics, Fireclick or WebSideStory, this partnership could be another big step towards the promise of the universal marketing interface.
On the basis that Firefox users are clearly superior beings of vast intellect and thus more likely to use the tools provided than their cranially challenged cousins the IE users, I'd say it was a no brainer that less ads are clicked by the FF boys and girls...
NYTimes.com Seeks Fresh Talent as it Preps for Redesign
Steve at MP in the threadlink above has the scoop on the New York Times putting out an internal call regarding the first site redesign in 4yrs with special attention given RSS and G news:
"Next year, the site will embark on its first redesign in four years in an Internet environment that has changed dramatically. Back then there were no Google News or RSS feeds, or even much broadband outside the workplace. Also, video's time on the Web hadn't really arrived. The growth of new technologies like Google News and RSS represent major challenges and opportunities for our storytelling. How we respond will be critical for the long-term health of NYTimes.com."
btw, untill i get a page up for this, anonymous rumour can be sent to email@example.com
you monetize your prescription drug or tobacco sites with Adsense...
Thats right pharma boys and girls, no more adsense on pill sites:
The changes to the policies today include:
Incentives (monetary or point-based) to users to click on links or ads while visiting a site containing Ads
Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Jenstar has the details in the threadlink above...
added: goddamit - i cant speel, type, or paste urls correctly - soory!
The Blogfather? Calacanis expands family
A short "interview" which I thought interesting nevertheless with recent Threadwatch member Jason Calacanis who has just launched Weblogs Inc's 62nd commercial blog: Luxist.com.
“Clearly there is a weakness, in that any one blog can’t grow into that big a business,” he says. “Our response to that weak point is to have 300-500 [blogs] in three years. We should hit 100 in our 4th or 5th quarter as a company, and that’s just fine by me.
“The only threat to us is that somebody comes in and puts all their energy into one blog and does it better. However, if we’re number 1, 2, or 3 in each market we’re in, we have a great business.”
An interesting article by the usuability Guru Jakob Nielsen about the most hated advertising techniques.
Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they're visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates.
Unfortunately, most studies sorely neglect the user experience of online ads. As a result, sites that accept ads know little about how the ads affect their users and the degree to which problematic advertising tricks can undermine a site's credibility. Likewise, advertisers don't know if their reputations are degraded among the vast majority of users who don't click their ads, but might well be annoyed by them.
What Do You Say to An Extraterrestrial?
Interesting article on Space.com that suggests uploading the Google datacenters to aid extraterrestrials in understanding our language and society - kind of funny, but waaay cool aswell :)
So here’s my take on message construction: Forget about sending mathematical relationships, the value of pi, or the Fibonacci series. Rid your brain of the thought (no doubt borrowed from "Close Encounters of the Third Kind") that aliens are best addressed with musical arpeggios. No, if we want to broadcast a message from Earth, I propose that we just feed the Google servers into the transmitter. Send the aliens the World Wide Web. It would take half a year or less to transmit this in the microwave; using infrared lasers shortens the broadcast time to no more than two days.
Citysearch, local company promote pay-per-call
Siliconbeat in the threadlink above report on Citysearch's launch of their new Pay for Performance - Pay Per Call Ad service - Essentially, tracking calls aswell as clicks on the local search engine.
Less than a year old, pay-per-call is an alternative to the pay-per-click ad model popularized by Google and Overture. With pay-per-call, the merchant-advertiser only pays for its ad or listing after someone has picked up the phone and called them. Because phone calls are often considered better sales leads than someone clicking on your web site, advertisers will usually pay more for them, typically a few dollars per call. It's an ad model that's being marketed especially hard to local merchants.
Now if someone could just do that for affiliate merchants a lot of us would be very, very happy...