Interesting Adsense Alternative
See this thread also: Content Sensing Affiliate Programs
Digitalpoint members are compiling a neat little list of both context/content sensing affiliate programs and viable adsense alternatives. You do have to wade through the threads to get to the good stuff but it's quite worth while as the sites/programs are weighed and judged and scrutinized. Here's what they've listed so far..
The first one has the DP consensus of "cool concept, crap products", the second also is a cool idea, the program writes it's own affilate id into the first ad displayed on the page and makes no secret of it.
The last two I mentioned here - follow the link for a good discussion at wmw on those.
Pages with a lot of Text
When you have to optimize a site that has pages consisting of thousands of words rather than hundreds, what do you do? - Split the pages up? - Leave them as is? - Place on page anchors to different sections of the whole page?
Tricky one eh?
This WPW thread offers some pretty good insight into a) what your options are, and b) the varying views of Search Marketers as to the most effective solution. My personal perference would be to keep the pages long but make good use of a 'page menu' with fragment links to the different 'sections' of the page and to use h tags to delimit the sections.
Converting Free Forum Users to Paid Subscribers
WW Member lorenzinho2 asks about what a forum owner can offer to users as incentive for a paid subscription model. For high traffic, low CTR sites other options should certainly be explored, but what will make a member pony up the dough for a subscription. A few nice posts on what types of functionality, perks, and information might draw those wallets out of pockets.
As SEO's we think about links almost contantly. It's impossible to move on the seo fora and blog circuit without seeing a dozen or more posts or threads about something related to linking. As a natural result of operating in a link driven search landscape we may actually forget what a natural link looks like. Follow the link above for the full blog post.
Pheedo Debuts RSS/Atom Ad Server
Feed and blog ad firm Pheedo has launched an ad management tool that will let publishers insert paid ads into their RSS or Atom content feeds, and track the resulting activity.
The Web-based ad server, called SimpleAd Feed Management and Server, monitors feed activity to determine how often an ad should be inserted, according to Pheedo. It also serves ads tailored to the characteristics of each news reader, the company said
I just took a brief look at their website, looks pretty neat at first glance but I do wonder how I would feel to have my news and blog feeds interspersed with advertsing... i cant say the prospect fills me with joy.
Ever visited a client wishing you had your favorite browser and all your bookmarks handy? - check out portable FireFox from John Haller - I cant try it, as you need a usb mem device (like a keychain stick) and windows, but im betting it's cool :-)
When picking directories to submit too, what do you look for in the way that they link to you? - meta refresh, 302, 301, static page link? - This discussion starts out simply and continues into a fairly technical diagnostic review of the various methods directories use for outbound links. More importantly, which ones will actually count. seobook, Anthoney Parsons & myself all having a lovely time at an as yet quiet new forum ;) - One that will growup to be a good resource im thinking...
Time Tracking and Billing Software
Nice discussion from the mods over at cr8 on billing and time tracking programs. Funny how it's only the mods and a few hardcore members that post over the weekend on many fora - guess that's why they mod, they dont take a break! heh..
Featured in the discussion are: BillQuick, MyOB and Quick Books.
It's been a great week! The focus has been very much on forums and communities, with liberal doses of marketing/branding - linking and so on. One hightlight that stands out for me personally is the fact that Searchengineblog.com linked to us! - thanks Peter!
Without further ado, here's the weeks best of the best forum and blog threads with news and mayhem posts largely filtered out. Follow the title link above for the full list.
Where is Lynndie? Where is Lynndie?
We dont generally do politics at Threadwatch but when politics start to affect Search, we'd be fool not to report it right?
Andy pointed this slashdot post out to me just a few minutes ago. It shows that Google have apparently tweaked their image search to not show photos of Abu Ghraib being tortured in prison. Now the G search just shows sanitized pics taken outside the prison. Go try the same search at other engines, apparently this has happened very recently though i have no exact date..
What does it mean to the search industry when the current biggest player appears to be bowing to a US administration over politically undesireable searches?
The other, more sinister theory
What if, like Andy you beleive it's not government pressure at all but self imposed censorship? - We know big G take steps to erase certain forms of hate sites from their serps, but for me at least, when a major SE starts bowing and scraping to governments right after an IPO it spells trouble. Big trouble...
Anyone besides me not swallowed the "Hilltop" magic pill yet?
This thread over at webmasterworld is jam packed with conpiracy theories, wild speculation and misinformation. Im sure it's not quite what moderator bakedjake was looking for when he asked if it was only him who hadn't swallowed the hilltop magic pill
It's also full of some very well thought out theories on post florida google and some first hand experiences to corroborate those theories. Take this from Caveman:
Evidence of affiliation assessment is apparent to me, but with a caveat. We saw after Florida (when I believe Hilltop kicked in) that - in several commercial categories where we had multiple site entries with insufficient identity safeguards - we lost a bunch of those sites...meaning that their positions in the SERP's dropped dramatically. That was interesting. What was also interesting was that in most of those categories, our lead site maintained its overall position or even benefitted.
Of note, after taking care of items related to methods for determiniming affiliation, we saw most of the sites come back. And those that did not come back happened to use common templates to others that were again thriving. This seemed to reveal one of the roles that filters were playing in the weeding out process.
That's on page 2 at msg13
Some of the discussion is quite eye opening for me as i've not paid that much attention to any of it thus far, i just trundle along doing what i do and apart from (possibly) gettting a whack on a few sites that may have somthing to do with the discussion i've been pretty much ok.
Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services.
From Charlene Li's blog.
Russell Beattie also made some notable comments about blogs, content & communicontent today..
Seems everytime i hit bloglines someone is saying somthing about corporate blogs these days...
if someone clicks a google link for a given keyphrase, overall would you consider the conversion on PPC to be equal to Organic?
Paul_H provides some useful first hand observations in this thread:
One great thing about PPC ads is you can turn them on and off, and experiment. At first I thought by having an ad show for a word we are number for was just throwing money away, so i turned the ads off, profits dropped, turn them back on profits increase, repeated just to make sure.
Results could suggest a few things,
1. Our ad text appeals more to some people more than the description/title in the serps – can’t please everyone.
2. Some people will click on the ads first, so its either us or a competitor.
No major difference in conversions, if anything the PPC converts better as i make sure the ad is very relevant.
LInk Farming 101
I think the views in the above linked thread are a little simplistic, link farming is far more sophisticated than that. C blocks, domains, scripts and network server layouts are all factors in a modern, sophisticated link farm.
The adult guys would know far more about this stuff than I but would anyone at Threadwatch care to expand upon the above in defining a link farm?
Proof Of Search Position Based On Age Of Domain?
Wormman at SEOChat starts a discussion that blossoms into some nice small scale research about the age of websites being a big factor in their ability to rank well at Google. Very intelligent and cogent results start showing up on page 2 - so keep reading..