Google Tells Spammers That Reconsideration Is Not An Option

When Google hits a site with an outbound link penalty, a site can nofollow the links to get recovery, then dofollow them again later.

Google Panda Moving at a Recrawl Rate Pace?

The concept behind this theory is that Panda is so slow because Google needs to recrawl a page before Panda is applied to it.

Duane Forrester Leaves Microsoft and Bing... for Real

This is

Google Zombie Traffic

This is a hot topic right now, and has been a discussion topic for a while. Google Zombie traffic.

1,114 Fake Reviewers Are On Amazon's Chopping Block

You can buy a fake review for $5 or less in some circles - but the real cost of a fake review might be increasing soon.

3 Major Sites Go Nofollow; Ripple Effect Will Follow

I wonder if major sites realize that when they choose to nofollow all links that will impact not only every small business, blogger, freelancer, and other entity ever linked to from their site, but

Google treats 302s like 301s when a mistake is suspected

301 redirects are permanent, 302s are temporary. This is something we all learned in SEO 101.

Your Site Layout Might Be Killing Your User Engagement

Folks on WebmasterWorld are having one of the deepest and most engaging conversations about website design that I've seen in a long time.

Link Network SAPE May Have Been Penalized

Black hat SEOs across the interwebs are reporting a drop in rankings and the common factor seems to be that they used the underground link network SAPE.

New Firefox Platforms Will Launch Without Plugin Support

In a strange twist of fate, long and recently maligned Adobe Flash will be the only supported plugin in the next iteration of Mozilla Firefox.

New Raventools study reveals most common page issue metrics

Some highlights:

At Long Last - Google is Tackling Hacked Spam With Algorithmic Changes

For some of you, I know that this will seem like it's been a long time coming.

PROOF that Authorship is not dead

Last week, Gary Illyes from Google told webmasters to leave the Authorship markup, which Google stopped supporting in August 2014, on their pages:

KRAKEN uses machine learning to optimize videos for virality

What if you could get more people to view and share your videos and stay on them longer by basically split testing which image in the video works the best?

The Specter of a Mobile SERPs Index

A tweet from Gary Illyes has some webmasters speculating about a future "mobile only" index.

Panda and Penguin News Today

News so nice, Search Engine Land had to print it twice.

The Sustainability of Today's Content Factory

Weak content seems to be the subject of ridicule almost everywhere on the net, but it's still being created.

Click Fraud Could Cost Advertisers $6.3 Billion in 2015

The bots are taking over, and that's bad news for advertisers.

Did Google Peak Last Year?

comScore indicates that, once again, Google is down and Bing is up.

Google Announces Brotli, An Open Source Compression Algorithm, In a Somewhat Bizarre Blog Post

It means "small bread" in Swiss German :)