Alphabet is Making Bank

Alphabet (and therefore Google) saw year on year profit growth of 24% for Q2 2016.

UI/UX and Identifying Links

Have on-page links become impossible to find? Have designers taken over the 'Net and thus made hyperlinked text ind

AdSense - What's Good Traffic Mean?

There's a neat thread on WebmasterWorld about what makes good traffic for an AdSense publisher. Nice to see a positive thread ab

Color Me Surprised: Links Are Still *Incredibly Important*

Despite all the predictions that links will get less and less important for rankings, there's no proof it's actually going to happen any time soon.

Whatever Happened to Negative SEO?

Some users of WebmasterWorld observe that negative SEO attempts seem to be on the decline - is that true?

Adblockers: Prevalence and Popularity

How often do Adblockers come up in casual conversation? That's the subject of this WebmasterWorld thread.

Directories - Dead or Alive?

Interesting thread in WebmasterWorld today.

Was There a Google Algorithm Update in June or July?

The rumormill is whispering about a potential algorithm update, like a 301 update. Not everyone is seeing changes, but some are.

New Test Removes Estimated Number of Search Results from Top of SERPs

More publicly available search data seems to be vanishing from Google.

Keyword Planner Now Shows Search Variants Instead of Individual Keyword Traffic

That means keywords are grouped together and that we aren't able to look at traffic for specific, individual phrases and words. It's really a narrowing down of the tool's focus.

Survey: Shoppers Prefer to Start Their Search With Amazon

A new survey found that "Amazon is the preferred starting point for product search."

A Whirlwind of Drama as Google Blocks (and then unblocks) Keyword Planner Access

Admittedly, I was pretty peeved yesterday too when I heard the news. Keyword Planner is an essential tool for business and one that I recommend to many beginners.

The Mysteries of RankBrain (And Other Tidbits From a Google Q&A)

SEL has a good summary of the recent Google AMA. The short and skinny is:

Google's Ad Labels Changed From Orange/Yellow to Green and People Don't Know What to Think

I didn't expect Google's new green ad labels to be such a divisive issue, but they've created a fissure in the SEO community.

Lots of Stuff in the Pipeline for Search Console!

More than 90 days worth of data, featured snippets analysis, and more is coming to Search Console.

Are We Living Through Another Online Advertising Bubble?

And is it about to burst? That's what users are talking about in this WebmasterWorld thread.

Vanity TLD Domain Names Don't Impart a Ranking Boost

Last week I highlighted a story from SEL where the writer claimed that a lawyer who switched to .attorney saw a big ranking boost. Turns out that article was probably a bunch of BS!

Another Rough Week for Google

A class action lawsuit about AdWords can proceed, the U.S. Supreme Court says. Well, really they declined to hear the case.

Filing Bogus Spam Reports on Your Competitors is a Boneheaded Idea, Google Confirms

Remember a few months ago when Google said that they keep track of users who submit good, real, honest spam reports? And that those reports get prioritized?

How Much Do You Trust Fancy New TLDs?

Here's a curious little article published in Search Engine Land recently.