Channel 4's chief executive says that Google will overtake Channel4's advertising revenue before the end of the year.
According to Brand Republic
The search giant, which acquired video-sharing site YouTube for $1.65bn (£884m) last month, will pull in around £900m of ad revenue in the UK by the end of the year according to Duncan, in comparison with Channel 4's estimated £800m.
Channel 4 is the UK's 4th terrestial TV service with a myriad of secondary digital channels including Film4 which recently changed from a subscription to advertising supported, free to view digital channel.
The Financial Times says.
Mr Duncan said he had visited Google’s headquarters in Mountain View, California last month, and Channel 4, the second largest commercial broadcaster in the UK after ITV, had held discussions about making its programming available through Google.
Remember that Channel 4 is not a traditional media business and (in effect) is state owned Who Owns Channel 4?
Channel Four Television Corporation was set up by an Act of Parliament. It is a publicly owned corporation and does not have any shareholders.
Is G bigger that TV, at least in the UK, now ?