Google Documents - Yawn

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Google killed the Writely brand, and integrated it's document editing software with Google Spreadsheets at http://docs.google.com

Note that the layout is similar to the new Google Feed Reader and Gmail.

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Makes me wonder...

if their model isn't just to acquire properties for memberbase then canibalize those into their own everything.google.com brand at a future date. Maybe Shoemoney was onto something with the whole 'GooTube' coinage.

From Google's perspective, I imagine it makes the most sense to continually build up the core brand and not dillute it.

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