Google Documents - Yawn

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Google killed the Writely brand, and integrated it's document editing software with Google Spreadsheets at

Note that the layout is similar to the new Google Feed Reader and Gmail.


Makes me wonder...

if their model isn't just to acquire properties for memberbase then canibalize those into their own brand at a future date. Maybe Shoemoney was onto something with the whole 'GooTube' coinage.

From Google's perspective, I imagine it makes the most sense to continually build up the core brand and not dillute it.

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