As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its Web site remains on the cutting edge of technology and culture.
The advertising blitz, scheduled to begin Thursday, marks the Sunnyvale, Calif.-based company's biggest marketing push in two years.
Besides buying TV and radio time, world's most popular Web site also will be spreading its messages in movie theaters across the United States.
If the ad campaign did not sound desperate enough, it doesn't help that the news article about it hosted on Yahoo states
"Instead of worrying about branding, Google is able to spend time and money on building better algorithms to help people find information and data," said Regis McKenna, who helped steer the marketing campaigns of high-tech Apple Computer Inc. and Intel Corp.
It has to hurt when news of your marketing campaign only reinforces the brand strength of competitors.
How is it possible that companies selling ads based on relevancy can't come up with more relevant or more creative ways to advertise their businesses?