LonelyGirl15 a Web Primer

26 comments

So how many of you know what/who lonelygirl15 is? If you haven't got clue checkout the LonelyGirl15 news summary from Google Curent.

As bleeding edge webmarketers I don't think it's something you can ignore. Lame or not videos that are 1 day old with over 300,000 views is nothing to walk away from or ignore (see House Arrest).

Comments

absolutely correct,

absolutely correct, graywolf, but this was a first and like the virgins, may have been exceptional. We shall see....

Short Attention Span Theatre

The interesting question is is this a flash in the pan or like rocketboom or whatever the Amanda Congdon Unboomed thing is called nowdays is there a market for short attention span theatre. Maybe it's because I'm getting old but I can't watch for any real length of time on a small screen, but I could easily watch some 5 minute videos on IPod or other device. Will we start to see subtle product placements like a coke can or new iMac in the background.

No dig against Matt but if SEO Fanboys will tune in for his 5 minute videos, isn't it likely there's a market for a playstation 3 daily video blog with some gamer giving out tips, tricks and easter eggs. Could you make money from people looking to "spread the word" about their new game, controller, or other accessory. How about covering the E3 convention in short clips for cash strapped kids. My mind spins with opportunities ...

This is one of those things...

...you wish would go away quickly.

Man, people are...

SB

Web sleuths finally solve the mystery

Via BoingBoing.net.

Last week some fans linked the videos to the CAA talent agency and today a fan uncovers lonelygirl15's real name using MySpace and Google's cache.

This and the recent craigslist stunt should make anyone think twice before posting any info online.

What's the internet for?

When TV first came out, they dreamed it would enlighten the masses, bringing far off civilisations and education into the living room. What ended up happening was families gathered round to watch sitcoms which were fictionalised mirrors of themselves - other families in domestic environments.

The internet was originally going to be the great educator, empowering everyone with all the world's knowledge. Now it's turning into a mirror too with kids watching other kids sitting in their bedrooms in front of their computer. And in the case of LonelyGirl, fictionalised too.

Now it's turning into a

Quote:
Now it's turning into a mirror too with kids watching other kids sitting in their bedrooms in front of their computer. And in the case of LonelyGirl, fictionalised too.

Ah but it's safer that way, eh orchy? I mean, with all those bad people and low lives and terrorists and pedophiles roaming around, who wants to go outside? STAY-WITHIN-THE-LINES has become STAY-WITHIN-THE-TUBE if you ask me.

Special thanks to whomever mentioned anywebcams.com here on TW. Thanks a heap for pointing my attention to 500 oddly disproprotionate middle aged "kids" sitting in front of their computers looking at each other through 6 frame per second web cams... for hours at a time. No wonder it's free.

It's not SEO but it's 100% valid

It's 100% vaild marketing...

In reality.. it's a clever idea... but to call it 'bleeding edge' would not be accurate.. Blair Witch Project from 1/2 a decade ago followed along similar lines....

for some reason, I'm not

for some reason, I'm not able to get it to play...

There's more to Anywebcam

John: There's a whole lot more to anywebcam.com, actually. For one, it's adults only and thus satisfies both the voyeurs and the exhibitionists by offering a platform for presenting real life material in realtime. While they do have some basic restrictions in place (no kids, no animals, etc.), it's essentially an adult free-for-all arena.

However, and more importantly perhaps, it's also a cluster of different chat rooms which is where, as I understand it, the real action is taking place. Plus, there's contests, people get to vote for (or against) another, etc. So there's a very strong online community + bonding element implemented as well.

Nor is it entirely free except for the most basic functions - they offer more functionality, better download rates etc. etc. for a fee and if their international exposure - yeah, pun intended :-) - is anything to go by, they appear to be quite successful. So seems to be quite a viable, arguably even brilliant business model (and coming out of Oz, no less), whether you're personally into this kind of thing or not.

And while officially frowned upon by the company itself, quite a few people seem to be fingering it marketing wise, too, by soliciting visitors to their commercial membership sites in the adult field. Not strictly SEO/SEM, obviously, but effective Internet marketing nonetheless.

It is true, people are

It is true, people are wankers and the internet is one big wank-off.

lol

Jessica doesnt even say one word in this shitty trailer.

Its 100% profitable

The domain for the site was registered before the 1st video was aired. They cut a deal with Revver and have made more than a few bucks.

If your age is over 35...

Let's get real. If you were into marketing 15 years ago and someone suggested you pull a stunt like this wouldn't you think, damn, what if some people get so mad at me that my home gets stoned, errrr, with my girlfriend in it.

You can not f*chk with people like this in the real world, so why then in media?

Imagine if you live in a city and you go to a bar and start to make up a bunch of BS about who you are.

Then they find out you've been lieing to them. That sort of manipulation is so self serving that you should expect trouble

The real question, then, what was your REAL motive? Were you going to wind up benefiting at the expense of others from your lies?

Anyway youTube is bullshit. It's a wasteland. Maybe stuff like this will wind up putting it and sites like it "out of biz". But if the rules have changed about the way people relate to each other...than people need to know in advance to expect they may be manipulated in a way that could make them very mad.

Social Voyouerism

>You can not f*chk with people like this in the real world, so why then in media?

It's Social Voyouerism, it's the same reason reality shows like Cops, Real World, Survivor, Big Brother, the Amazing Race and Wife Swap are popular. People want to experience all the drama, angst, passion, betrayal, anger and excitement from other people's lives they just don't want to deal with the consequences of those actions.

Bam, now they can get almost all the same excitement on demand, with none of the effort, all from the safety of their couch or computer desk with the click of the remote or mouse button.

I'm confused

It's 100% vaild marketing...

Yeah, didn't we used to applaud well done viral marketing? Didn't the TW community recently applaud a piece of penile enlargement spam?

I really don't understand the problem with LonelyGirl whatever her number is.

Mainstream Media

than people need to know in advance to expect they may be manipulated in a way that could make them very mad.

Mainstream media has been doing this for years. Sometimes it backfires, NY Times fabricating stories, or Survivor playing social engineer and they lose $26 mil in advertising. The question is how long before no one is credible ... or are we already there?

mainstream

"Mainstream" may be subjective to some, but to get political...

FOX= fabricating
NYTimes= As close to the truth as you can get. I don't think they fabricate stories. Like every organization, they get bad apples from time to time. It is the individuals that fabricate.

But, true, this is all about "fabrication" and "manipulation" and how far you take it. I don't see that cops type shows are as manipulive. They are voyeur, but that's different, just as YouTube is Voyeur.

Manipulative

sometimes with the proper framing and editing the truth can be manipulated. For example my wife was interviewed by a Tv reporter outside of church just after they were robbed she said "I think it's horrible that you only come here when something bad happens", what made it onto the news was "I think it's horrible". So no they didn't alter the truth but they framed it and presented it in such a way that the message was entirely different than what she originally said and intended. A lesson was learned that day.

Manipulive

Yep, you're head on. It's all a matter of degree. I lived in Prague when the media latched on to the story that it was the "largest community of ex pat americans since paris in the 20s"

MOST but not all of the reporters didn't give a crap what was happening there. They wanted to create the story that would sell (read: a haven for sex, drugs, rock & roll).

I worked at the Eng newspaper, so I got to see all these hotshots coming in and creating the story they wanted. But it wasn't all, and it wasn't entirely manipulative. There was a faire amount of sex, ....just not as much as they led their audience to believe (-:

YouTube is voyeur, until

a page is taken from the recent craigslist incident and an "investigative expose" gets airtime. Forget "punked" - now you'll get "YouTubed".

sometimes with the proper

Quote:
sometimes with the proper framing and editing the truth can be manipulated. For example my wife was interviewed by a Tv reporter outside of church just after they were robbed she said "I think it's horrible that you only come here when something bad happens", what made it onto the news was "I think it's horrible". So no they didn't alter the truth but they framed it and presented it in such a way that the message was entirely different than what she originally said and intended. A lesson was learned that day.

I'm sorry to see you accept that as still "truthful" and merely a framing issue, Graywolf. Yes they did alter the truth. No, it was not truthful. It was lying.

The key to successful deception is acceptance, not good deception skillz.

I'm still not sure what the problem is?

call it a lie. Thats fine. In any social interaction of any type you know that a large proportion of what you hear will be bollocks. Thats especially true when you're being told a story which inherently makes the teller sound mysterious, exciting and the ultimate hero.

Why would you believe a [purported] 19 year olds story with overtones of child abuse, sexual intregue and satanism (ie - the unholy trinity of teen angst) which you saw online.? I don't see its any worse that it was a scripted act by professionals than it would have been were it just some girl in her bedroom making stuff up. They didn't harm anyone, they didn't say anything which involved a waste of public resources and afaik they broke no laws, site use conditions or google guidelines. So whats the big deal?

Invested emotions, no one

Invested emotions, no one likes to feel duped.

If you're watching TV you know it's fiction and still you may feel something for the characters, but at the back of your mind you know it's not real.

This was meant to be a real person. Some people must have felt something for LonelyGirl, pity, sorrow, pride, respect, lust, a sense of connection whatever. If you've spent feelings on someone and then find out they're false you're going to feel duped.

But what did it market?

A cute girl gets attention. Umm... wow, thats hard to do... but past that, lets get to the point. Who is making money? the production company? So far nothing, even though they invested, no one seems to care. The girl? She is getting 15 minutes, if she can act she might survive, if she can't I am sure she will be showing us her titties soon enough...

So what did this accomplish? It got guys to look at a fairly cute girl.

Marketing genuis? Give me a break. By that logic, this makes katie fey or luba einstein....

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