Google Checkout running into serious problems with retailers
- By: The Founder [privmsg - website] On 21st Aug 2006 In
It appears that Google Checkout is causing serious rifts with retailers, they don't want ownership of the customer to go to Google for example this is the lead of the article published on ZDNET: Google Checkout is against the best interests of merchants
Quote:
PiperJaffray surveyed more than 30 online retailers participating in a recent ecommerce conference and found:81%…probably will not implement Google Checkout primarily due to the concern about ceding customer ownership to Google.
- Y! MyWeb
Hit the Wall on Trust
They are tapped out on the trust factor. They missed the BIG one on the trust issue by trying to automate/ignore customer service procedures, although I'm sure the policies were adopted for the sake of efficiency its left anyone spending money with google with a less than delicious taste in their mouth. Its hard to trust people who ignore you.
The wise marketer calls CS "opportunity" they need to fire 1/2 of the Phds and throw the budget at people skills. The challenge long ago ceased to be technical, its purely social going forward but I'm afraid thats not in the algo, too scary for the metrics monkeys.
Given the success of ...
...Adwords conversion tracking and the urchin stats package how could Google predict that merchants would baulk at the next step in Google's 'We want all your information program'
Trust Schmust
It's what I told you the first time I saw the Google Checkout, vendors want direct contact with customers and Google doesn't offer that. Ooopsie, maybe my 6 years developing ecommerce software gave me a clue that you can't get with a mail-order PhD, sorry Google.
All Your Client Base Is Belong to Us
is what they've been infamous for doing in the AdWords space as well, if you remember. So why should this surprise anyone? Same people, same approach, same "No Evil" hype ...