Microsoft to Turn Gamers Into Video Game Makers

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Microsoft is looking to increase the talent pool and have a first to market and broadest content advantage with their gaming system by turning gamers into video game makers:

Microsoft Corp., in a nod to YouTube, MySpace and other popular sources of user-generated content, says it wants to turn ordinary players into console game makers.

Later this month, Microsoft plans to introduce a test version of software that it says will dramatically simplify the creation of basic games for Microsoft's Xbox 360 game console.

from The WSJ [sub req]