Business.com's "No Follow" Policy Revision

11 comments

As most of you know, Business.com recently added "No follow" tags to some of the listings in our directory. From the debate that followed, it became clear that there is a lack of consensus about the proper use of these tags right now within the seach engine community. Because of this, we've decided to remove the tags.

I would like to reiterate that all listings and links in the Business.com directory are reviewed by our editorial team and are placed in the most relevant of our 65,000 B2B categories. We have spent the last 6 years building the most comprehensive and trusted B2B directory, and we will ensure that our users enjoy a relevant, spam-free experience through our ongoing and continually evolving editorial review process. A process which will no longer utilize "No follow" tags.

Comments

And Todd Sims is..

Todd Sims

Todd Sims serves as Vice President of Business and Corporate Development at Business.com, where he is responsible for establishing strategic relationships across advertising, product and network partners, as well as managing existing key partners.

That is a better move for Business.Com

It was under fire with the online marketing community in it's usage of the nofollow tag.

Good idea, Tom. But G has

Good idea, Tom. But G has never resolved the paradox that, speaking from a G guidelines perspective, when someone pays you for links and/or placement in the site (which is usually accompanied by higher visibility and very often the defacto favorites of the SE serps) then you should apply the nofollow tag while links freely given aren't subject to that restriction.

Good Move for Business.com

Best move Business.com could have possibly made -- "When in doubt take them out"!

Besides, submissions probably came to a screaching halt when everybody found out what they were doing!

In Other Words

People are less likely to pay for impotent links!

notice how many times he says "editorial"

that will keep him on Matt's good side ;-)

But G has never resolved the paradox that, speaking from a G guidelines perspective, when someone pays you for links and/or placement in the site (which is usually accompanied by higher visibility and very often the defacto favorites of the SE serps) then you should apply the nofollow tag while links freely given aren't subject to that restriction.

Not sure I agree with that. Some famous Google reps have certainly given that impression.

But Google's Guidelines for Webmasters actually recommend you build links by submitting to DMOZ and Yahoo! dir... yes the Yahoo! dir has a fee... I think the difference is, the fee doesnt guarantee inclusion, just a review... and that there is an "editorial review process" undertaken by a "trusted party"...

... in fact... with the new uber-trustrank-sandbox-filter ... I love paying the $299 a year now more than ever...

** it helps beat the sandbox.

...

let me expand on that... a listing in the yahoo dir doesn't get my new sites tons of rankings and traffic from G... it just helps them get from zero to SOMETHING in google... I dont think it gets a site from 0% to 100% trusted.... but I think it gets a site from 0% to 10% trusted... after all, it IS Google's main competitor saying "we looked at the site, and it isn't complete spam"... in my opinion, sbd.bcentral.com does the same... and, if I had to name a third, it'd be business.com (with or without the nofollow on their 'free listings')

actually...

It's more like "we looked at the site, and for $XXX we really want to believe it isn't complete spam".

The money exchange can compromise the decision, no doubt about it. I'm in the same position though on an exponentially smaller payscale. I tell my clients I'm selling traffic, slap on the nofollow, and give them a no-questions-asked pro-rata refund if my sites don't do the job.

I like phantombookman's limp

I like phantombookman's limp link thoughts. Is there really much traffic from there? It's about having a big link don't you think?

Wow

Who knew what I would start that day I happened to visit Business.com (which I never do) and noticed the nofollow tags and posted about it in my forum!

Glad to see that Business.com is now doing the right thing.

Jill for prez ;) Good job

Jill for prez ;)

Good job Jill :)

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