Home Depot said that with more than 2.5 billion page views annually, homedepot.com gets more traffic than any other online destination in the home and garden category.
6.8million page views per day (thanks NFFC - it was actually a typo ;-). Not too shabby. but not that impressive given their size, budget, and offline market penetration. Yearly page views sounds like a big number.
This seems like a mistake if you ask me.
Advertising is not their forte. Nor is online marketing. That's obvious, because I just hit Google for a handful of home improvement queries and didn't see homedepot.com anywhere. So why get into the advertising business? Do they really need the revenue?
Or should they spend money on SEO, which would add momentum to their business and pay dividends in line with their core competency (selling goods and services to the buying consumer, and providing a channel for distribution of goods).
Accept money for "ads" that link to manufacturer's content? Bah. Build yourself a mechant portal to facilitate getting that content behind the homedepot.com domain name where it belongs, working for them in the SERPs. That way they earn their way to deeper peneration of the SERPs as the LEAD of such a cooperative online marketing endeavor. Let's save some of that wasteful PPC money, and eliminate the need to advertise homedepot on About.com ha ha ha. Seriously, Feng Shui ranks for plumbing??
Cheeze Whiz! HomeDepot has less than 200k pages indexed in Google?!? Are they even trying for all the online purchases/conversions they could be getting?!?
2.5 billion page views annually
6.8million page views per day (thanks NFFC - it was actually a typo ;-). Not too shabby. but not that impressive given their size, budget, and offline market penetration. Yearly page views sounds like a big number.
This seems like a mistake if you ask me.
Advertising is not their forte. Nor is online marketing. That's obvious, because I just hit Google for a handful of home improvement queries and didn't see homedepot.com anywhere. So why get into the advertising business? Do they really need the revenue?
Or should they spend money on SEO, which would add momentum to their business and pay dividends in line with their core competency (selling goods and services to the buying consumer, and providing a channel for distribution of goods).
Accept money for "ads" that link to manufacturer's content? Bah. Build yourself a mechant portal to facilitate getting that content behind the homedepot.com domain name where it belongs, working for them in the SERPs. That way they earn their way to deeper peneration of the SERPs as the LEAD of such a cooperative online marketing endeavor. Let's save some of that wasteful PPC money, and eliminate the need to advertise homedepot on About.com ha ha ha. Seriously, Feng Shui ranks for plumbing??
I call Home Depot doesn't get the web.
>68k page views per day My
68k page views per day
My Daughters myspace page gets more than that. 6.8 milliom per day for HD.
did you look at homedepot.com?
What's going on over there?
Lovely snippet, by the way.
Here's the good one.
Here's the good one.
Even better
Even better
The best best yet.
The best best yet.
Less than 200k pages in Google?!?
Cheeze Whiz! HomeDepot has less than 200k pages indexed in Google?!? Are they even trying for all the online purchases/conversions they could be getting?!?
I bet most of us could do better in our sleep.
But wait... It's not JUST
But wait... It's not JUST like that.
Ahahahha. I HATE Google.
lol
Have you browsed their website? I dont see how they even have 20K pages indexed with that architecture.