There seems to be some confusion and misunderstanding on how and why Business.com applies "no follow" tags within our site.
Assuring accuracy and relevance of link resources in our directory is a very important part of pointing our users to the right direction. In order to address some of the questions raised around “no follow” tags, I’ve put together an overview on how the “no follow” tag is being used at Business.com:
Featured Listings Clients (Pay-per-click)
• Featured Listing clients advertise on Business.com under a pay-per-click advertising model.
• We strive to deliver them the most qualified traffic.
• These clients DO carry “no follow” tags as one of many methods we use to screen out unqualified search engine bot clicks on our client’s pay-per-click listings.
• New listings submitted for inclusion in our general directory area are reviewed for accuracy and relevance to specific categories in our directory.
• Upon editorial approval, these listings are admitted into the Business.com directory and matched to the appropriate categories by our staff. Directory Inclusion clients are charged $199 per year for listings included in the general directory.
• These listings DO NOT utilize “no follow” tags as they have met our rigorous editorial review guidelines and they are not charged on a pay-per-click basis by Business.com.
Web Listings / Editorial Links
We have thousands of editorial links to online resources in our general directory. These resources have been added over time by our editorial staff because they were considered to be valuable resources in specific subject matters. Checking them for relevance and accuracy is an ongoing process. Editorial listings that have recently been reviewed and approved DO NOT have a “no follow” tag, while those awaiting renewed editorial approval DO have a “no follow” tag.