Are vertical searches great for business? Do they take more away from the Commons than they give back? How can an upstart get included in one? The whim of the spider?
Are they integral for your business model? Are slots in vertical searches only reserved for the Big Guys in the top 10,000 most-visited websites?
Hopefully, you are not running an airline ticket or movie review site, but what about all the other vertical searches that are implemented seemingly daily? What about the near-infinite potential to expand to other markets?