Google Checkout launched. Here are some of the stores that are Google Checkout enabled and here is their information for sellers.
Chris Sherman wrote a great article about Google Checkout. He highlights how it allows Google to gain end to end transaction data, and the cost structure of the release:
Google will charge merchants 20 cents and 2% of a total transaction cost to use the service—very favorable rates compared with PayPal's 30 cents and 2.9% fees (PayPal's fees scale lower with higher-cost transactions).
In addition AdWords advertisers will get $10 worth of free payment processing for each $1 they spend on AdWords.
Google Checkout will store your payment information, keep track of your purchase history, and allow consumers to rate merchants.
"Whereas Microsoft wanted to own the desktop, Google wants the monopoly on your information," [Li] said, noting Checkout also provides buyers with a purchase history that shows where they spend their money. "I'm concerned that they could fall into a situation where they're the next Microsoft."
Google probably already has the ability to create the best commodities trading platform ever assembled, and yet they keep pushing for more market data points. How much data will people allow them to collect?
How does this launch change the search and affiliate games? Does this launch mean the days are numbered for shopping search engines? As a marketer, what types of sites would you use Google Checkout on? Which ones would you avoid using Google Checkout on?
- Will Google have a cute error message for when they screw up your payment processing (ie: telling your customers to cross their fingers and try again in a few minutes)?
- How long until Google gets in trouble for processing illegal prescription drug sales or kiddie porn sales?
- If Google does not allow the government to spy through all their customer data like the telecom companies do how long until the US government states that Google Checkout is funding terrorism?
Disclaimers: I sold some of my Goog to buy some eBay shares after market close Wednesday. I own a bit of stock of each of these companies.