Google : We will tell you how we rank sites

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Google is pledging to demystify the hidden workings of its search engine as it returns to its founding business plan – to make all the world’s information searchable online.
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Founders Note: I will believe it when I see it :)

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So when are they going to say...

SIKE...

I should of filed this under bullocks

I should of filed this under bullocks :)

The project could take as

The project could take as long as 300 years, according to a recent estimate given by Eric Schmidt, Google’s chief executive. According to the company, 70 per cent of its engineers are working on search-related problems.

How many of those 70% are working on search spam related issues ?

Asked about the search company’s designs on the music market, for instance, one Google executive told Times Online: "We could tell you. But then we’d have to kill you."

We can kill you too ...

I imagine this will be an

I imagine this will be an article full of fluff. Or, not very technical. Enough to make those who don't knwo anything about search satisfied and the rest of us say "Yawn".

Good plan

Return to your roots here is a good idea. They still don't actually do anything other than search and adwords, smart to recognize this and focus on it.

The basic premise of indexing the web is also a good motive IMO. Also, hopefully that means they'll roll back some of this supplemental pages stuff (and give me my DP weight back :) ).

The joke is that even if

The joke is that even if they published a definitive version of the algo, the kind of people who moan about Google still wouldn't be any better off, since they STILL wouldn't have any clue what to do with the information. Those who do know what to do with it already have a good idea of what the algo looks like, at least in broad terms, and so will gain little themselves.

Overall, it's a brilliant idea on Google behalf, IMO

I good webmaster should know

I good webmaster should know the "hidden workings" of search engines already then the rest is simply offering something of use.

larry and sergey make with the jazz hands

i vowed to keep an open mind as i was reading the article, and succeeded until i saw this in the fourth paragraph:

high-level executives are taking part in a roadshow to shed light on how the company searches the net and ranks content

which leads me to believe this "roadshow" will consist of three things:

- PR
- platitudes
- the occasional powerpoint slide

this is just a move to make nice with technology reporters. to TallTroll's point:

Those who do know what to do with it already have a good idea of what the algo looks like, at least in broad terms, and so will gain little themselves.

well said.

can't wait to hear the seo bashing

Quote:
The remarks come as businesses discover that ranking highly on Google’s search tool – which accounts for as much as 80 per cent of the market in some countries – is essential to trade on the web. At least one e-commerce site has sued Google this year for refusing to reveal why it was allegedly blacklisted in Google’s search results.

Top execs visiting Fortune 1000 companies... you know they will address "the seo issue". I am sure it will be a collection of carefully-crafted sound bites to counter the fact that seos are essential for online business today.

I am also sure those same sound bites will provide ample oportunity for seo's to quote them and demonstrate the classic symptoms of foot in mouth disease among Google's leadership.

It's a word game, plain and simple, with a delicious David and Goliath meme. Give us more words to play with, please.

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