One Second Radio Ads

By: seobook [privmsg - website] On 14th Jun 2006 In
- Marketing & Advertising

"Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers."

Are we getting so lazy that we can't even listen to a whole ad? Is there more value per second when you sell it one second at a time? What does this mean for other types of ads?

- Y! MyWeb

? How would that even work?

?
How would that even work? Imagine those who by 3-4 sec ads just to blurt out something, lol. How convoluted would that be in a few dozen advertisers did it all in one commerical break.

By incrediblehelp at Jun 14 2006 - 16:21

One Second?

A minute of advertising will sound like a rap song as you can barely blurt out a word in one second.

Imagine this string of one second ads together:

eHARMONY, VIAGRA, TROJANS, MATTRESS DISCOUNTERS, HERPASIL...

By IncrediBILL at Jun 14 2006 - 16:27

all media, ads included, is

all media, ads included, is bound to be microchunked.

i do hope this fails miserably, though -- no better example of corporate-controlled media than clear channel.

By kidmercury at Jun 14 2006 - 16:42

It reminds me of the Seinfeld episode where George says "Co-stanza" to stick inside a woman's head and repeats and then she becomes infatuated with him... These 1 second ads would be perfect for that..

By skore at Jun 14 2006 - 16:45

perfect for search (?)

How convoluted would that be in a few dozen advertisers did it all in one commerical break.

Think of the audible version of the Million Dollar Homepage.

It does seem tailor-made to be a supplement to a search campaign though. Find an easy-to-remember (and hard to misspell) word or phrase, pre-buy the PPC ads (and pre-SEO the organic), and sprinkle away across the airwaves.

Co-stanza. Damn you, skore.

By erik at Jun 14 2006 - 18:03