We all know and aim for some of those "Viral" campaigns that get emailed around the world within 24 hours, everyone passing it on to someone new, but this is the first time I have seen what I think is close to delivering the "Perfect Viral"
It's an adviral(©) for the Mini Cooper and allows it to be personalised to the person who will view it.
Amazing - Even
DaveN is mentioned :)
Hat tiff to PaulH - Cheers mate