It's starts off over on Cre8asite Forums
It may have been said before, but I can't help but wonder if the SERP concept will become less relevant or a thing of the past.
Google Desktop, Google Notebook, Google Gadgets & Google Accounts will all gather end user specific information, habits and preferences. Google will most definitely use this information to target ads, but they might also use it to target more relevant search results. If so, your SERP's will not be my SERPS and my SERPS will probably be way off the norm for any websites that I do SEO for. Google will know my habits and they will be heavily skewed in towards websites that I manage.
Bruce Clay continues on his blog
I think it's going to make competition that much more fierce. Users will enter a query and only see the most relevant results. This makes your job of targeting them substantially harder. Your main goal is no longer to make it into the top 10. It's to be number one. Ideally, users will no longer have to scroll through a list of irrelevant results. If personalized search works the way it is supposed to, the user will immediately find the results they're looking for. If you're ranked second or third, they may never even get to you.
With Google trying everything it can to get it's users signed in and building a search history I think it's clear they are testing the waters. For example one of the new products released this week Google Co-Op is moving towards community driven SERP's. Like it or or not it's something SEO's are going to have to address at some point in the near future.
- How soon do you think it will be before it becomes a serious factor?
- Will Google lead the charge or will it be another player?
- Will visibility become a useless metric?
- What steps are you taking to prepare for it?
- What new opportunities do you think it will open up?
- Will this diminish SEO consulting in favor of affiliate/CPA SEO