If You Think Your eCPM is Bad...
...then look at MySpace - earning apparently 10 cents per 1,000 impressions. But they do put out near a billion pages a year.
I went from this thread started by EuropeForVisitors to the article in the NYT .
Whilst I can get well above $10 CPM, regrettably I am not even approaching the billion pages a year mark. But thereagain I don't have to creep to Rupert Murdoch.
Quote:
Mr. Levinsohn brushed aside the discord, saying it was appropriate for the people running MySpace to be more concerned at this point about serving users than making money. And, for now, Mr. DeWolfe and Mr. Anderson say they are happy working for the News Corporation and Mr. Murdoch, its 75-year-old chairman and chief executive. "Rupert Murdoch blew me away," Mr. DeWolfe said. "He really understands what youth is doing today."
- Y! MyWeb
community building = stable income
I just found this:
http://www.myspace.com/murdoch_rupert
But the stupidity of myspace and myspace users aside.
There is a lot of sable income in community building. Yes, the eCPM isn't as good as targeted traffic, but these types of projects tend to grow if taken care of and eventually the $/hour ratio is fantastic.
more attention to the bandwidth issue
This feeds the bandwidth argument doesn't it? On the face of it, it suggests it's ok to waste all that traffic flowing through SBC's pipes with a low CPM... and on further discussion it suggests that somebody is building god equity over time off of that "free" use of other's pipes.
Either way this pokes at the troll under the bridge.
A friend of mine has a small
A friend of mine has a small blog that recently got a few loyal readers. Over the last month the eCPM halved because those regular readers are not ad clickers. Still the community base or popularity allows you to spread ideas quicker...which is pretty cool, and can make you make boatloads of $/hr if u do it well.
Who cares about the troll
Who cares about the troll under the bridge, sticky sites are the reason why they have a lot of their subscribers. Its like when the bells were trying to get a kickback from G. That's like the Golden Gate Bridge asking GM for a piece of their profits. But this is really a different topic.
Actually, I have become such a fan of community building as a business model that I've been blabbing to anyone who will listen about it lately. The heavy lifting is in the front, but the payoff just keeps coming.
Yeah
Not all online ad effectiveness is determined by click-throughs. I've never clicked on one of the million "University of Phoenix" ads that I've seen on MySpace, but I can tell you exactly what that company does just from repeatedly seeing the ads in the corner of my screen.
Social
Building a good coomunity ensures benefits over time.