Microsoft Video Game Ads

6 comments

The WSJ reports MicroSoft plans to acquire Massive Inc., a firm which specializes in product placement in video games.

Until recently, most ads in videogames were sold in a relatively primitive way. An automobile maker, for instance, could pay to have its vehicles featured on a billboard in the stadium depicted in a baseball videogame. Using this method, though, promotions never changed once a publisher included them on a game disc and ads could grow stale.

That's all changing quickly as more consumers connect their game machines to the Internet. Massive sells the opportunity for companies to insert their brands on billboards, posters, soda cans and other on-screen elements within videogames. Massive then transmits those advertisements over the Internet and inserts them into the environments of games as users are playing.

How long will it be before developers are forced to stuff games with more potential ad real estate? How long until gamers learn to question every can of soda in the game? As everything becomes an ad medium will people eventually resent the brands that are advertising? Or will the joy brought by the game be transfered over to the brands associated by proximity?

Imagine growing up in a world where nearly EVERYTHING is an ad.

Comments

Imagine growing up in a

Imagine growing up in a world where nearly EVERYTHING is an ad.

i kinda like the idea. i think ads are the new taxes, so if they want to subsidize the universe, sounds good to me. and there will always be ad blockers and hackers that remove ads -- for instance the customize google FF extension already allows you to block ads on G's search results.

i also think in the long run ads will have to become content, in other words they will need to have value in and of themselves so that publishers want to republish them and users want to see them. online video ads i think are really going to go in this direction.

Have you seen MySpace? ;)

Have you seen MySpace? ;)

i also think in the long run

Quote:
i also think in the long run ads will have to become content, in other words they will need to have value in and of themselves so that publishers want to republish them and users want to see them.

Check out the real estate section of a large metropolitan newspaper. All of those "articles" are ads.

I don't think this goes far

I don't think this goes far enough. These game ads should be as interactive as the game itself. Have a VR store in the game whereby the gamer can stop and shop.

Gaming will lead us into the 3d web that was promised years ago.

games?

Yes games are getting there, but has anyone seen a moview recently? Now that is bad.

"The Island" Movie

I really really enjoyed that movie "The Island" where cizilians of... ok I won't spoil it for you.

But everytime they had M$ with product placement (the XBOX and MSN search booth) I couldn't help but get distracted and start thinking about that deal and how much it would have cost.

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