Interesting story on CNBC today about eBay - they're being very public regarding their "strategic alliance" talks with Microsoft and Yahoo to shore up their defenses against Google's threat to eBay's auction and payment services.
While a reasonable person knows that these discussions go on all the time behind closed doors, it kinda blows me away that eBay is willing to admit that they're as threatened by Google as they apparently are.
Under one scenario, the talks could lead to an alliance in which eBay would boost its advertising spending with its chosen partner and provide access to data it has collected about its consumers, the Journal said.
Increased advertising spend in return for sharing data about consumers? Interesting.