Verizon SuperPages Sells Google AdWords

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Verizon, which powers MSN's Yellow Pages and had listings in Google local, announced they are to sell Google AdWords.

Google and Verizon SuperPages.com have signed a deal under which the classified ad provider will help its tens of thousands of marketers get ads onto Google search result pages, the companies said Monday.

I suppose that is one way to try to stay relevant when the yellow pages market dries up. I wonder when companies like Verizon will start selling SEO services, and perhaps for a premium submit spammy feeds to Google local.

Comments

There goes Reach Local's

There goes Reach Local's business [joke]:)

Guess Superpages.com'll be adding AdCenter and YSM once they get their local targeting stuff together.

is it just me?

Do you guys bump into super page listings here there on Google SERPs? When searching for local businesses I do find their website frequently. It would enourmous what kind of traffic this website could get it it was even remotely optimized for the SERPs.

it is just you

It's funny to me that you're finding our pages in the Google SERPs and critiquing our SEO work, all in the same breath.

True, there are various geographies and keywords for which we do not rank well. But, you may be missing the big picture: we have "remotely" optimized, and our resultant traffic is great. We optimize in order to bring more eyes to our advertiser, giving them better value. We know at the outset that for some keyword combinations, like "hotels", there are other authoritative sites that will tend to outrank us. Our approach has been very effective, though. No other site outranks us for "yellow pages" in Google, for instance, and we have more pages indexed than nearly any of our competitors.

You must be basing your comment on a few isolated samples. For a great many geography plus keyword combinations, we rank at the very top.

Also, regarding the original topic of SuperPages distributing AdWords, our goal isn't to submit low quality feeds at a premium. Many of the Search Engine Marketing companies will not take on advertising contracts for small businesses below a certain dollar threshold. Also, many small businesses don't have the acumen to set up and manage their own PPC purchases, and Google and others don't have the direct sales force necessary to work with these people. So, our company makes a natural fit for helping small businessmen get distribution in these SE networks.

(I should note that I do not speak officially for Verizon - these are just my own opinions.)

wow, I can't believe a

wow, I can't believe a company like Verizon actually bit on that one, even with the disclaimer (I should note that I do not speak officially for Verizon - these are just my own opinions.)

Definately doesn't fall into my version of appropriate online brand management, but whatever.

I hung out with one guy who

I hung out with one guy who worked at Verizon at NYC SES 2 years ago. He was pretty cool.

I can't believe a company like Verizon actually bit on that one

Well at least their SEOs / marketers are a bit more in tune / receptive than their DSL customer support people are.

I wonder if people in SuperPages won't have to worry about paying extra to reach clients through Verizon's pipes?

Well...

They do a few things I would have done differently. I do see them ranking for many geo terms but behind lesser players like Switchboard and even MagicYellow. With the weight SuperPages carries, it should be doing much better.

hmmmmmmm

It's funny to me that you're finding our pages in the Google SERPs and critiquing our SEO work, all in the same breath.

(I should note that I do not speak officially for Verizon - these are just my own opinions.)

Um then why are you calling them "our pages"? Any way I agree with thePhenomenal you should be rocking the house on the SERPs

wow... nice Intro Yourself post Silver

That's a mouthful. Goth, necro, and Verizon Superpages SEO team. Awesome combination.

I have to agree however that SP has a lot more unrealized potential. I have gone up against it many times and never had any trouble displacing it for locale+service (and I am not even close to "A" list SEO). In fact, I enjoy finding it because I love to remind clients they are asking for the world, and I enjoy showing them later how THEY BEAT VERIZON! lol.

another delurk

There's perhaps more complexity going on than is dreamt of in your philosophy!

I did acknowledge that we have room to improve. There's rarely any SEO project that couldn't be improved upon in some ways, and everyone has different techniques in the discipline. We do ongoing development in the area. I've rarely come across any SEO that would look at any site and state that it couldn't be better optimized!

You're likely not in a position to be able to evaluate our relative effectiveness unless you're comparing our millions of term combinations that we've optimized, though. Some isolated checking won't show the comprehensive picture. In the big picture, we're doing very well, and we don't obsess myopically on most single keywords. It typically wouldn't be a good cost/value for us to do so.

Our traffic is great, and we're very pleased.

Consider that some of the cases cited earlier may not be a big deal to us, because we're still happy if the traffic comes to us through our traffic partners as well as through our organic sites. Do we care whose name/link comes up at the top of the SERPs, so long as the advertiser click ultimately still passes through us? Not really.

As for paying to go through our own pipes, I'd generally expect that we'd likely have some protections from that for some time period after divestment. Pure speculation on my part, since no firm plans have been set. (That was a really insightful question, btw!)

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