Google Launches Google Finance
A Forbes.com article announced that Google Finance launched today (I saw the site a few times and got server errors a few time).
Google will not create it's own financial information:
Unlike other financial Web sites, Google will not produce any of its own information, instead relying on providers like Reuters, Hoovers and Morningstar to produce their data and charts.
They are integrating blog posts and their news search into their finance site.
Google will also use its own Web crawling software to integrate data, such as news, photos, blog posts and corporate Web sites.
What are the odds that it could lead to some angry mob justice bloggers getting sued by shareholders or mega corps who see their stock get punished from blog rumors?
As the killer feature that makes it more useful than anything else on the market, a Reuters article stated they allow investors to zoom back in time to see stock price, volume, and what news occurred at different points in the past:
One of the more novel features of the site gives user the ability to view financial news alongside historical price charts over various time frames. As the user zooms back in time, the news results change with the date.
The are no ads yet, but a Reuters article stated their is intent to eventually sell ads.
Google plans to introduce advertising eventually, Stanton said.
Google also plans to have financial forums which will be moderated by Google employees.
The Google site will not be completely automated. The company has hired an unspecified amount of message-board moderators with experience in customer support or online communities to make sure the boards remain on topic and to keep them free of spam. Anyone can access Google's finance site, but only Google account holders can post on the message boards.
Amazon also recently started getting into the investment market, partnering with Fidelity, although I can't see that making as big of a splash as Google's announcement.
For marketers I think it is well worth checking out how Google passes traffic back and forth between their vertical search sites.
If you are willing to give Google more data, they will gladly let you track your stock portfolio through Google Finance. I still think Google will eventually become the ultimate commodity trading platform, although I don't think they would like to share their hand yet.

Google also plans to have
wow, i guess they really are addressing their weakness in communities, and their weakness in the human touch. if they can pull this off, are they going to be invincible?
though it will be interesting to see how they deal with moderation -- i.e. what types of posts get deleted.
agreed, that is very much the truth IMO.
bit of a rant on some
bit of a rant on some features
Better than opening yahoo
Better than opening yahoo finance in a frame like they used to.
Quick, announce new
Quick, announce new features!
OH NO....
Not sound motion and video... that's a big mistake YHOO... Exactly the stuff that the audience for that type of service DON'T want. You guys trying to kick us over in the arms of GOOG or what?
YHOO has the best site there is, so just let the GOOGlers take a shot at it, no worries.
Add news if you can, that would be a useful thing, GOOG got that right, but there are tonnes of places we can get our Reuters/Hoovers/Morningstar stuff alredy and we still use YHOO
Yahoo will make the stock
what the fuck for? surely I just want the goddamn stock details, you chimps. I don't need it read to me by some sleazo americana anchor person; I don't need it waving around in front of me, nor people using hand gestures to illustrate the stocks ascent or descent. Stupid, stupid, stupid.
Yahoo will make the stock
To me it reads like they will make the charts more dynamic like Google's; which I think is pretty cool. Then the overall site will include more audio/video streams(ie, analysts, financial news, archived conference calls, etc.). Motion, I don't know, maybe some kind of special animated reports.
Weird... I just noticed all
Weird...
I just noticed all the links on finace.google.com are nofollow. They don't use nofollow on the news section so why the finance section ?
blogs
blogs
it's a sign
The nofollow's are like those big red/white ONE WAY road signs at the exit ramp of the freeway. they say "HEY YOU SEO SPAMMERS DON'T EVEN TRY TO SPAM YOUR WAY ONTO THE GOOGLE FINANCE LATEST NEWS PAGE"
Jeremy Z slaps Y!
In this blog entry - Why Google Finance Makes Me Sad - Jeremy Zawodny slaps Y! (his employer) for dropping the ball on this, and seems to apply his 'sadness' not just to Finance:
[Edited to add - Mr Cutts comments on above]