Google's Click Fraud Woes Continue

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Google recently claimed to have ended their click fraud worries by offering up to a $90 million refund to advertisers, but it looks as though that Arkansas settlement may not effect cases in other location, like California:

"The U.S. District Court may end up certifying a nationwide class in our case before the settlement can be finally approved in Arkansas," said Darren Kaplan, partner with Chitwood Harley Harnes LLP, one of the lawyers involved in the California case. "If we are successful in certifying a class in our case in the U.S. District Court, the proposed settlement in Arkansas will not resolve anything."

A hearing for nationwide class certification in AIT v. Google is scheduled to be held May 14 in the U.S. District Court for the Northern District of California.

Comments

I'm following this close

AIT is a big company with over 250,000 hosting customers and deep pockets. I would be very suprised if they don't fight to make sure their case is not invalidated. I don't believe AIT wants to go the settlement route although as we all know that is the likely outcome for the AIT case as well. I think they would much rather go after a formal judgement in the long run.

I think they would much

I think they would much rather go after a formal judgement in the long run.

more as a marketing technique? or what makes you certain they prefer the full go?

Just what I know of AIT

I set up AIT's first ever 3rd party partnership while working with Kanoodle. While many people seem to have varying opinions of AIT there is one thing I know first hand; Clarence Briggs, AIT's CEO is steadfastly committed to his clients success and growth on a presonal level and that kind of spirit radiates through the management of that company. It took me 6+ months of negotiating with AIT to work with Kanoodle back then simply because they wanted to make sure that PPC advertising was the "right fit for AIT's customer goals and objectives".

Knowing that tells me AIT is a very committed company from an internal perspective. Call it my hunch but I think they want to take this whole thing the long way. A) For publicity. B) For their customers. Yet with that being said there is a point where money talks and bullshit walks. If GOOG came to me and offered $90+ million I think I might have to consider it right?

Google Isn't Offering 90 Million

The attorney fees will be substantial. Google is trying to cover ALL its obligations from EVERYBODY with "one fell swoop", and have a "fresh start".

Hopefully, the judge will give AIT its "day in court", because as much as I am for the "little guy", I hope that this whole incident benefits everyone. If only Google could think more long term than short term, it would be better for the stockholders in the long term, IMO.

AIT is a Bad Company

I find it laughable that AIT, of all companies, is concerned about "fraud." That is like the pot calling the kettle black. Just take a look at all the unscrupulous business practices of AIT at aitsucks.com

Clarence Briggs: Take care of your own glass house before you start throwing bricks at someone elses!

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