Economist Dancing with Google's spiders

6 comments

The Economist recently featured an article about search engine optimization which included a few quotes from our friend Mr. Cutts. Here is the web article for Economist subscribers, and a few quotes Mr. Cutts for the rest of us

“A lot of our best ideas don’t get filed as patents because patents eventually become public.”

“Unethical methods, known as ‘black-hat SEO’, including renting links from popular or long established sites (their links carry more weight). Some unscrupulous SEO outfits even exploit loopholes in website-managements tools to place hidden links on prestigious sites, such as those maintained by universities”.

Comments

I call soundbite

Quote:
“Unethical methods, known as ‘black-hat SEO’, including renting links from popular or long established sites

That's got to be a soundbite for the masses. Surely nobody is actually claiming buying links is unethical.

terminology

I don't buy or rent links I buy or advertising. Making it a link instead of just text is good for the users ...

yawn....

another mainstream media attempt at covering a popular topic.... Lame as usual.

pop quiz

>>Some unscrupulous SEO outfits even exploit loopholes in website-managements tools to place hidden links on prestigious sites, such as those maintained by universities

so when someone discovers links on the main Stanford site the stated reason will be.....

Uneducated Reporters..

“Unethical methods, known as ‘black-hat SEO’, including renting links from popular or long established sites

Damn it I told that freaking reporter that renting links isn't black hat... I said people rent links all the time they're called banner adds or paid adds, and there is nothing unethical about it. I said it was a gray area because some people build sites around the link pop they can put on the pages.

I knew this guy would freaking screws up the article when he started asking me questions about the recent Mick Jagger, Florida dance and how the Google dance affects the rankings...

>the recent mick jagger

priceless. We know Mike...we know:)

>unethical
It has officially been released that advertising has been deemed unethical by 90% of business owners, thus link purchase now falls into this category. Don't buy advertising. It is wrong to try to market your business through anything except friends and beta tests.

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