The Economist recently featured an article about search engine optimization which included a few quotes from our friend Mr. Cutts. Here is the web article for Economist subscribers, and a few quotes Mr. Cutts for the rest of us
“A lot of our best ideas don’t get filed as patents because patents eventually become public.”
“Unethical methods, known as ‘black-hat SEO’, including renting links from popular or long established sites (their links carry more weight). Some unscrupulous SEO outfits even exploit loopholes in website-managements tools to place hidden links on prestigious sites, such as those maintained by universities”.