Bangor Maine Plumbing - $371 a Click
Lance Dutson has been writing what can only be described as a wonderful rant site about the Maine Office of Tourism buying AdWords ads. They claim to be buying travel related ads, but...
Leaving the ad buy in the hands of a moronic ad agency, they are bidding broad match on town names, and are paying for traffic from searches like "Bangor Maine Plumbing", which is making advertising both more expensive and less relevant statewide.
Then again, if you go hunting and kill something really big you may want to know the plumbing works before you go out there. I have a related story, but that is for another post.
Should the gov be able to spend big on search marketing? Who can afford to compete? Those questions and more here.
- Y! MyWeb
great time to have a Maine
great time to have a Maine website with Adsense :-)
wow...
Google really did find a way to get those really big Madison Avenue dollars.
Two thoughts: taxpayer money on competitive PPC bids is just wrong, and no wonder Google keeps warning that revenues from AdSense could drop precipitously.
Hey Aaron, where did the $371/click part come from?
wasting *my* money
I complained heavily when a government agency kept outbidding me on adwords
They soon stopped
$371 a click was just me
$371 a click was just me being a smart ass ;)
Damn!
Damn!
Not that bad
Although the campaign was setup by an idiot, it's not a big deal that they are spending money on search marketing. I see TV commercials, radio ads, brochures and much more out there for all states and cities tourism department. Why not spend a few of those dollars on search marketing? You're saying that Maine paying for thousands of targeted clicks isn't as good as running a 30 second spot during a rerun of Growing Pains.
now they are suing him
now they are suing him