Is MSN Actually Good?
- By: kidmercury [privmsg - website] On 21st Feb 2006 In
Well no, of course not. Don't be silly. But the MIT Advertising Lab points to an InternetRetailer.com article that suggests MSN Ad Center may outperform Google and Yahoo in terms of demographic targeting:
Microsoft Corp.’s new demographics-data-driven MSN AdCenter search engine marketing service is producing better results for advertisers than Google or Yahoo, a search expert says. The reason for the better results through MSN AdCenter, which is still in a beta test, is its ability to provide marketers with demographic data, including age, sex and home city. By offering various ways to analyze that data, AdCenter makes it possible for marketers to continuously modify their search campaigns to demographic groups with particular keywords.
Can any TW members confirm if MSN is actually doing well in this area? And if so, will Yahoo and Google begin to place more of an emphasis on using demographic data?
I think that MSN has so
I think that MSN has so little traffic that breaking up 25% of their traffic stream into smaller demographics is creating really small pools of traffic that are hard to learn anything meaningful for many marketers.
People actually have accounts?
Who knew, it's not like they've given me an account or even responded to my request (is an automated response too much to ask for?).
Everything I've read is that their panel is severe beta and almost unuseable. This is the first I've heard a positive. (though obviously I don't have firsthand knowledge). Still I hope they have some reps at SES NY. I'm going to beat them alternately with a Google fish keychain and a Yahoo martini glass until they give me an account.
In terms of demographics,that is some serious potential if they gave us access to that kind of info. I'd easily triple my bid amounts on a click from a 65 year old compared to a 40 year old
smaller demographics
Seobook, for a life insurance broker who's paying $3 a click for traffic right now, they'd happily pay $15 a click if they knew these were folks 50-70. Even if that turned into only 2 or 3 leads per day. That could easily translate into a sale per day with commissions likely starting at $1000 and going up from there. Hell yeah. High volume is better, but this is panning for gold nuggets :).
MSN's Demographic Data
Is amazing. It makes Y and G look silly.
MSN
Despite the fact that the interface and reporting are rather horrible to work with, I'm making some money with MSN.
Demographic data is not something I place much stock in on the net. I've pretended to be everything from a 6 foot blond bikini model to a retired 70 year old history teacher and part time librarian.