MSN Search and Win Gives Prizes to Searchers

19 comments

As suggested previously by Gates, MSN is now incentivizing users to use its search engine with an MSN Search and Win site. Barry Schwartz at SEW Blog has the scoop:

How do you win? Look for a "MSN Search & Win" in the title of one of the sponsored results and then click the link to win instantly. You can view the prize list by clicking here.

This comes just moments after Yahoo's campaign to see if users can be incentivized by search.

So is this all just the lame and lazy marketing, or is incentivized search a natural progression, as Jeremy Zawodny suggested?

Comments

I would tend to vote for

I would tend to vote for "lame and lazy." Kinda reminds me of All Advantage - remember that old "Get paid to surf" scheme from about 1999/2000?

Heck, A9 gives me incentives, but I still don't use it enough to ever qualify when I order something from Amazon.

The fact that the winning

The fact that the winning box goes where the ads normally go shows that they are realy incentivizing ad clicks.

I hope none of my clients ever end up featured as one of the lucky target phrases.

The fact that the winning

The fact that the winning box goes where the ads normally go shows that they are realy incentivizing ad clicks.

yeah IMO that seems a bit stupid for MSFT. it's insulting to advertisers.

All about odds

All prizes have odds of at least 1:100,000

This is going to take a while to get free movie tickets

improving the odds...

goes off to hire a programmer to make Prizebot (Beta)

that is the weakest

that is the weakest incentive to use a search engine ever

Comic Book Guy says...

"Lamest incentive Ever."

Aw come on...

So, if it's so lame, then what would be YOUR idea? Do you have a better one? I applaud the effort.

Improve the SERPs?

Improve the SERPs?

Honestly, as strong as the

Honestly, as strong as the M*crosoft marketing engine is, if they wanted to convert people to use their search engine, I'm sure they could do it...but yes, I agree: better SERPs would go a long way to help that.

sure I'd start with building

sure I'd start with building a search engine then I'd move to promoting it.

this is a cart before the horse scenario

This is the CBS iWon model

This is the CBS iWon model from 1997, not very innovative.. but it works.

What was the movie where

What was the movie where someone entered a contest a whole bunch and won a lot of prizes? Real Genius? I can just imagine anonymous proxies across the net groaning under the weight of programmers gearing up to do a search and then grep for the magic phrase "You are an Instant Winner". Aaron, let me know if you get the free Netflix subscription. ;)

I can just imagine

Quote:
I can just imagine anonymous proxies across the net groaning under the weight of programmers gearing up to do a search and then grep for the magic phrase "You are an Instant Winner".

lol evil!
Everyone is now integrating the prize search into their favourite content generator/MSN scraper :)

I have not won anything, but

I have not won anything, but I lost 10 minutes doing pointless searches.

Real Genius is a good movie,

Real Genius is a good movie, but a real genius would not use their clickbot program to win a $200 netflix subscription. You will make much more money using it for click fraud.

>>So is this all just the

>>So is this all just the lame and lazy marketing, or is incentivized search a natural progression, as Jeremy Zawodny suggested?

I'm starting to revise my earlier, shoot-from-the-hip negative reaction to this and agree with Jeremy Z., for both Y! and MSN. I think they need to just get customers in the door to at least try their respective search services for a couple of weeks. If incentives will do that fine. When I was a kid banks, S&L's used to give away free small appliances for opening up a new account and gas stations used to give away glasses and plates for filling up (and actually pumped the gas for you.) Those industries were real competitors and not cartels back then, so I figure it is good to see Y! and MSN really try to slug it out with Google any way they can.

IMO, Google is more vulnerable on search quality then they have been in 5 years so the time to strike is now, even if MSN is only partially ready for prime time.

Matt...

You realize that fact you have know the plot to "Real Genius" dates you. ;)

Good lord that MSN search and win site is slow. People must be hammering it with the ol clickbots.

It was LAZLO!

Do you wanna borrow my pajamas?

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