Selfimportance, by 37shingles

We at Threadwatch love having a dig at the Web2.0, and what encompasses Web2.0 more than 37signals, creators of Basecamp and Writeboard? That's why I saw this image on a 37signals blog post, I just had to share it.

Yeah we had a couple of successful decent products so we thought what we'd do from now on is blog about how shit everybody else's blogposts are. How fucking great are we?