Reinforcing their brand image, BMW has decided to use a sleek new doorway page technique to drive targeted traffic at their site:
“Gebrauchtwagen” means “used car” in German. How often does this word appear in the doorway page? 42 times, give one or two (the “real” page only includes this word twice). The whole copy doesn’t make much sense due to that either, as it’s a concatenation of monotonously repeated “used car” sentences.
BMW is yet another diamond in the rough.