Some people are great at getting natural links via legitimate quality content. Other buy them. And then there is an even cheaper lazier breed which simply wants to sponsor linkbait contests.
Andy takes the haggis with this announcement:
We want some exposure for our blogs/network. But we're too lazy and uncreative to think of good link bait ideas. So we thought to ourselves, how can we outsource link baiting?
The answer, of course, is to hold a link baiting competition.