Ok, not exactly mom 'n pop then, but, if you were asked to pick a sector that would be likely to not want their product sold online, (and, if you, as one of their affiliates, were found doing so, you'd be cut adrift), what would it be? Some luxury product where the human touch is everything? Wrong. Something that might touch on cross-border issues? Wrong again.
Nope, this is a company that has decided that they won't sell their stuff online, and neither may anyone else. And they sell vitamin supplements.
This is a piece from Business Week entitled A Family Outfit vs. the Internet, and it's about a US company who are determined to stay resolutely offline.
... last month, the president of Standard Process, Charles DuBois, sent a letter to the thousands of chiropractors, acupuncturists, physicians, and others that resell its 175 different vitamins warning of its new "zero-tolerance Internet policy as part of our resale policy." Moreover, "advertising pricing information online will not be tolerated."
The penalty for violating the policy? "Immediate account termination," says the memo. In other words, any Standard Process distributor who flouts the directive won't be allowed to sell its products.
It's quite a long opinion piece, and ends up pretty much where you'd think it would:
Standard Process may have guts, and it may even be able to slow the encroachment of the Internet on its world, but I suspect that, in longer term, it can't win. Its path is one of coercion that the Internet, for all its warts, is gradually wringing out of nearly every industry imaginable.