Admittedly I don't read RSS as often as I used to, but I think there are many reasons. Not the least of which is Steve Ruble.
To be honest, I don't know what others see in him, but he just announced the launch of yet-another-stupid-idea. He is a judge in a link scheme sold as a contest that encourages bloggers to give companies negative plublicity.
I know I have done my own share of criticism of some companies, but if your claims are valid why would you need a contest to speak your mind? If you need a contest to help you be opinionated you are probably better off staying quiet.
Sunrocket, the company which is sponsoring the contest, are a bunch idiots. If they want blogger links out of this then perhaps someone should help them out and fire up some software to get them a few million blogger links real quick.
Hat tip Andy