A recent Newsweek article about SEO highlighted a spam site of self proclaimed search spammer by the nickname of Earl Gray, pointing out where the site ranks.
As of last week, Grey's site ranked fourth on Yahoo and first on MSN for the search term "private detectives."
In regard to that particular site, Matt Cutts said:
- Brad decided to profile Earl Grey, one of the co-creators of a forum where blackhat SEOs sometimes chat. Why is this ironic? Well, I was doing some training on Friday, and one of the things I talked about was how to trace from one spam domain to find more spam domains. Guess what one of the examples was: Earl Grey’s sites! Small world, huh? A page on one of Earl’s sites says that he’s based in East Buffalo in New York, but we saw how that wasn’t true; it looks like he lives in Yorkshire in the UK.
- By the way, if Earl didn’t want his identity known, he may not be happy with the Newsweek article. It gives a specific search plus the positions of his site on Yahoo and MSN, so it’s not too hard to discover the site.
- The article mentions that the blackhat site doesn’t rank on Google and implies that it may be because Google can take longer to rank sites. I’m happy to say that’s not the reason; this domain was already caught for spamming (both algorithmically and manually) before the Newsweek article came out. I don’t know what else to say about this other than “woohoo!” back to the team at Google that works on quality.
I might be inclined to replace Matt's "woohoo" with "poo"...and here is why.
- The referenced site is one that is known to violate Google's quality guidelines.
- The site has been caught spamming both algorithmically and manually.
- The site has been covered in mainstream news and in a well known Google employee blog.
- Google profiled the network the site was in during internal testing.
- Yet the site continued to run Google AdSense ads (as shown in Google's cache).
I guess the fact that Google has next to zero enforced AdSense quality standards is obvious to many, but could we have any more blatant proof that Google doesn't care about AdSense site quality?
They take spammers in their free index far more seriously than spammers making money from Google's paying customers! Google continues to fund information pollution, selling leads from sites they clearly do not trust. How shady is THAT?
When you ask Google about content theft sponsored by Google AdSense they claim no responsibility. Is it any wonder that some legit publishers are pissed off at Google's business model and shameful quality standards.