Proof Google is Evil (and Greedy)

19 comments

A recent Newsweek article about SEO highlighted a spam site of self proclaimed search spammer by the nickname of Earl Gray, pointing out where the site ranks.

As of last week, Grey's site ranked fourth on Yahoo and first on MSN for the search term "private detectives."

In regard to that particular site, Matt Cutts said:

  • Brad decided to profile Earl Grey, one of the co-creators of a forum where blackhat SEOs sometimes chat. Why is this ironic? Well, I was doing some training on Friday, and one of the things I talked about was how to trace from one spam domain to find more spam domains. Guess what one of the examples was: Earl Grey’s sites! Small world, huh? A page on one of Earl’s sites says that he’s based in East Buffalo in New York, but we saw how that wasn’t true; it looks like he lives in Yorkshire in the UK.
  • By the way, if Earl didn’t want his identity known, he may not be happy with the Newsweek article. It gives a specific search plus the positions of his site on Yahoo and MSN, so it’s not too hard to discover the site.
  • The article mentions that the blackhat site doesn’t rank on Google and implies that it may be because Google can take longer to rank sites. I’m happy to say that’s not the reason; this domain was already caught for spamming (both algorithmically and manually) before the Newsweek article came out. I don’t know what else to say about this other than “woohoo!” back to the team at Google that works on quality.

I might be inclined to replace Matt's "woohoo" with "poo"...and here is why.

  1. The referenced site is one that is known to violate Google's quality guidelines.
  2. The site has been caught spamming both algorithmically and manually.
  3. The site has been covered in mainstream news and in a well known Google employee blog.
  4. Google profiled the network the site was in during internal testing.
  5. Yet the site continued to run Google AdSense ads (as shown in Google's cache).

I guess the fact that Google has next to zero enforced AdSense quality standards is obvious to many, but could we have any more blatant proof that Google doesn't care about AdSense site quality?

They take spammers in their free index far more seriously than spammers making money from Google's paying customers! Google continues to fund information pollution, selling leads from sites they clearly do not trust. How shady is THAT?

When you ask Google about content theft sponsored by Google AdSense they claim no responsibility. Is it any wonder that some legit publishers are pissed off at Google's business model and shameful quality standards.

Comments

Google loves adsense on

Google loves adsense on crappy/scraped sites that they have caught and Yahoo and MSN still allow to rank. It allows them to monetize the traffic from the other search engines.

bingo

>It allows them to monetize the traffic from the other search engines.

bingo.

is it helping users find relevant information? what? mission statement? no we tore that up now that we're publicly traded

I wish we would all just

I wish we would all just stop worrying about it. I am making money, thats all I care about and for that I am willing to shut up about googles double standards.

I have mixed emotions about it...

...but I am making money too.

Soo, umm, no comment.

SB

>> I am making money, thats

>> I am making money, thats all I care about and for that I am willing to shut up about googles double standards.

heh I'll second that!

all I can say ..

ask the German seo's what happened to their accounts !!

DaveN

I'm frustrated, too

I've brought several AdSense scraper sites to Google's attention over the past year -- including one scraper site that was including large portions from my own blog -- and all I could get out of the AdSense help folks was "file a DMCA takedown request."

I noted that, while I was annoyed at seeing my own content pilfered, I was more peeved about the AdSense/AdWords world getting polluted with AdSense on absolutely unambiguously spam pages, but I just got another form letter telling me about the DMCA takedown option. Grrr.

Don't get me wrong -- I'm quite fond of AdWords and AdSense overall, even moreso after trying YPN (identical color and placement) and finding my earnings reduced by more than 50%! (Page about musical theatre? Vonage ad. Page about Song Airlines? Vonage ad. How much $@!# moolah is Vonage paying, or perhaps throwing away here?!) Plus AdWords continues to be generally good to my clients.

But I've about ready to turn off Content Match from one of my key accounts (>$100,000 spend/month) and have already disabled Content Match from a related account. The bottom line is that the traffic just doesn't convert well overall... and with this sort of AdSense mess, it's more clear why this is.

Let's get ready to rumble!

Themz fighting words, I am very interseted in seeing how Google will respond to this one, will they respond?

press releases - check
paid links - check
articles - ?
adsense spam - ?

press releases - check

press releases - check
paid links - check
articles - ?
adsense spam - ?

I tried to get Cutts to answer that one on his blog and he side-stepped it by saying "if someone is just syndicating articles from ezine or articlecity or wherever, that’s not adding a lot of value in my book."

Load of Crap!

I tried to get Cutts to answer that one on his blog and he side-stepped it by saying "if someone is just syndicating articles from ezine or articlecity or wherever, that’s not adding a lot of value in my book."

Nothing wrong with syndication and by definition every news site that includes stories direct off the newswire don't add a lot of value according to Matt's point of view.

>> just syndicating articles

>> just syndicating articles from ezine or articlecity or wherever

Spell afte me now: G-O-O-G-L-E-(space)-N-E-W-S

Syndication not adding value? I can't say I agree. To me it's pretty useful, but to each his own.

On second thought, there are some types of syndication that hardly are useful at all, except perhaps for a search engine spider and the advertisers on said site. Matt might of course be thinking about those.

Google by a Googol

Let face facts, and in this case there are few. Google delivers higher quality results faster and delivers a much better PPC feed than its competition. And the last simply fact, it is a better business minded company.

No one has twisted the arm of someone to build an Adsesnse content intensive site. No one tells these site owners how to market the site or where they can get content from or which site to buy a link on. It is every SE’s choice if they want to index them or not or find a way not too.

I am sorry, while I am blinded by the Adsense running on Threadwatch, I just cannot see the correlation between this tactic being evil or just a brilliant business strategy.

Yes that initial Google IPO. The ill effect of the high price and low volume offer still lingers in those who write negative about G, especially now while it hovers around 400. Especially the greedy ones!!!

Time for a B type stock?

1 googol written out is 10 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000.

evil, greedy ... and can't filter

there are about a dozen vendors of video rental software.

for the search:

video rental software

last year, the serps climbed from circa 500,000 to 8 million. so i gave up looking.

this morning i went back, and it's now ... 46 million results.

not bad for a niche with a dozen or so vendors.

could it be that the full column of adwords ads on the first three pages makes it unattractive to filter the results properly?

"Evil" and "greedy" seem

"Evil" and "greedy" seem like overly strong words - I get uncomfortable with anti-Google rhetoric because it can obscure dicussion, and turn important topics into seemingly fringe issues.

No one has twisted the arm

No one has twisted the arm of someone to build an Adsesnse content intensive site. No one tells these site owners how to market the site or where they can get content from or which site to buy a link on. It is every SE’s choice if they want to index them or not or find a way not too.

Google does stress terms like neighborhood and bad communities. Your business partners are in your community.

Matt has recently voiced that certain paid links may not have much value. A company based on selling links saying what types of links have value and then placing ads on content they deem to have no value seems weird, doesn't it?

Its your Choice

Google does not place ads on sites, they deliver them because you choose to place them there. And just like it is the choice of the SE how they will value these contents sites or not, it is your choice to decide which PPC feed you want on your site.

Separate Google search from the Adsense division and it will be much clearer, mixing the 2 is not right, they both have separate agendas.

Google does not place ads on

Google does not place ads on sites, they deliver them because you choose to place them there. And just like it is the choice of the SE how they will value these contents sites or not, it is your choice to decide which PPC feed you want on your site.

Let me break the issue down rossendryv...

  • As a searcher I do not enjoy seeing scraped content ranking when I am trying to find certain information.
  • As a publisher I do not enjoy seeing others ads directly against my content.
  • As an ad buyer I do not enjoy buying ads against my own content on another site where the publisher scraped my content to create ad inventory to sell me.

Well said...

Well said Aaron, there is nothing more depressing than working hard on something and having is scraped, article botted...stolen. I made the mistake of thinking it would be cool to launch my sites in blog format and found I was feeding scrapers with rss feeds from day one. I still get few visits from G still, I don't believe they know how to figure out who the owner of content. It makes my blood boil.

That’s a Separate Issue

I fully understand that having stolen content, articles scraped, botted ect. is annoying and wrong. But those are Copy Write issues. Google, Yahoo, MSN ... are not WIPO, the U.S. Patent and Trademark Office, European Patent Office or the Courts and are not in a position to enforce law and don’t have the rights to decide International Intellectual Property Law.

I have spent literally thousands of dollars on blank templates downloads for my clients or potential clients. These templates have been downloaded by my competitors, the properties changed like the title and added to their site for downloading. Yes blood boils.

What really need to happen is a case submitted for web based content theft so that a precedent is set. This will give small companies like mine and most a weapon to fight with.

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