Google to Monetize Google News?

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Will Google finally start to monetize Google News, Search Engine Roundtable seems to think they might

When will we see ads in our Google News section? No one know for sure, but my guess is potentially sometime in late 2006 or 2007. They are also testing various ad placements internally. Taking a look at the Google News homepage, I am not sure where they would place ads as anything inserted would seem out of place.

If the boys over at the plex do decide to throw in some advertsising I can't see this being to popular with publishers. Can Google afford to add to the army of traditional publishers already gathering against them from Google Print?

Comments

Well

popular with publishers

How is it different from all the ads I see on Yahoo News?

Because

>>How is it different from all the ads I see on Yahoo News?

The difference is Yahoo pays their new providers

But ....

>>The difference is Yahoo pays their new providers

Google News and Yahoo News are quite different though. Yahoo has whole news stories which they quite rightly pay the publishers for. Google News is headlines which link to the external publishers sites. I can't see why publishers would mind adverts going onto Google news. If I was a news publisher I would be happy that my stories were being listed on Google News as there is oppurtunity to get a hell of a lot of traffic.

...

that rather depends who the publisher is I guess, I doubt the BBC, Reuters or CNN need Googles help to get traffic,

Google News is headlines

Google News is headlines which link to the external publishers sites.

which is why i dont understand how this is any different than regular google search. if google's regular search tool, or the concept of a search engine in general, is considered acceptable, and the search engine business model of putting ads around search results is also acceptable, how this is any different?

that rather depends who the

that rather depends who the publisher is I guess, I doubt the BBC, Reuters or CNN need Googles help to get traffic,

I don't think it does. Just because they don't need the traffic doesn't make it less valuable to them. They all do marketing which costs them money. Why would they want to lose a free stream of traffic?

One of the differences I see

One of the differences I see is that where Y! places ads for specific sponsors on its news pages, I assume G is going to go with some sort of variation on Adwords.

As Google News itself is actually only a one-page wonder I don't see much opportunity for contextual, click-based advertising. After all, if I search for news on a possible MS-AOL deal I'm already pre-conditioned to click on the latest headline, not an ad.

So, might G go with some sort of eyeball-based ads and not click-based? Or will we see the usual: "Huge selection of tsunamis," "Buy and sell elections here," "Free Presidential pardons"?

OTOH

a one-page wonder

I think I look at the Google News home page maybe 1-2 times per month. But I've bookmarked a bunch of Google News searches and look at those probably 5-6 times per day, including the recently-added RSS feeds for Google News searches.

Google knows how the News service is being used, and considering the outcry for RSS feeds earlier this year, they know News search is a heavy hitter. Lots of white space over on the right of those SERPs for AdWords to display. Forget the home page.....

bookmarked a bunch of Google

bookmarked a bunch of Google News searches

Ahh, so that's how you're supposed to use it.

Forget the home page....

Never looked at it like that.

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