Crystal Ball Time: 2006 Predictions
- By: kidmercury [privmsg - website] On 4th Dec 2005 In
Alex Barnett has begun to aggregate what others are predicting will be big in 2006. The whole list is definitely worth a read (here, go) but here are some of the highlights:
No Blogs Next Year, ClickZ.com: "The End of blogs as we know them"
Direct Marketing Trends for 2006, Destination CRM: "we expect to see increased investments in two aspects of technology--marketing automation and analytics"
The Year of Internet Video, Business 2.0 Blog, "we'll see Internet video finally start to gain some serious traction, especially user-generated video"
Sites without RSS?, Scot Gatz: "all content on the web will be available in a subscribable format (RSS, Atom, whatever)"
Barnett will be periodically updating the list, so it might be worth keeping an eye on.
What are your thoughts on what will be big in '06?
The Search Marketer Riding Shotgun
Kid Mercury,
Thanks for posting this... what would December be without predictions (... and for once I don't mean it sarcastically). My prediction for 2006 will be that Search Marketers will move into Business Development.
For the last few months I've been working with a Internet Video Company(I guess I saw The Year of Internet Video coming, huh - lol) in what started out as an online marketing consulting capacity that has moved into more of a business development capacity. And it occurred to me last week that more search marketers should will doing this as well.
That is, if companies wise up to how much we bring to the table.... Who else but search marketers can advise a company on how to get their message out online, than people who understand seo, online marketing, paid placement, website usability, blogs, online community development, online press distribution, etc.?
Shouldn't more companies bring on search marketers when the business in the development phase as opposed to the current model where we come in after a business is established and have to spend time cleaning up things that could have been avoided in the development phase?
Natasha "That Girl From Marketing" Robinson
Too late :)
My prediction for 2006 will be that Search Marketers will move into Business Development.
Sorry Natasha, but that already happend in 2005 - I am NOT the only SEO that are now doing more inhouse publishing and bizz dev than work for clients. It just pays better, we have more freedom to do what we KNOW is right to do and we don't have to listen to clients that don't understand how the web works!
Now the big question is when companies are going to wake up and realize that its stupid to pay Google and the like for expensive contextual advertising when you can get more of the same directly from the SEOs. When will they understand that unless they pay us as well as they are willing to pay Google and other networks we will continue to outrank them with pages full of their contextual ads? Will it happen in 2006? I don't think so - the corporate world will probably keep on sleeping :)
Guess I'm late to the party
Mikkel,
Thanks for the morning funnies... guess I woke up "late" as well... or maybe it's that I stopped working for a company and started working for myself too late. I'm glad to hear that sem's are doing bus dev... it just makes sense. Though I wonder what portion of of the industry is doing this?
Ha! I actually had to do that recently to prove the point... lol
Natasha "That Girl From Marketing" Robinson
>>When will they understand
>When will they understand that unless they pay us as well as they are willing to pay Google and other networks we will continue to outrank them with pages full of their contextual ads?
they won't get it. i think what're seeing is a massive restructuring of the way businesses operate in a capitalist environment. as individuals can now own the means of production for their labor (i.e. personal computers), i think capitalist organizations will need to shift from being top down, hierarchical entities with highly concentrated ownership to more like a network of distributed freelancers with distributed ownership. many progressive companies are already adopting such a structure. those that don't (i.e. big corporations) won't be able to survive.
as for 2006 predictions, i still keen on the video revolution (it's gotta come sooner or later), and believe that the RSS revolution will only accelerate, which i am both excited but nervous about -- excited because there are huge opportunities, nervous because i'm not fully sure what those opportunities are or how they will most optimally manifest once RSS is truly mainstream.
I think we'll still have big corporations...
...and I don't think they will have to become any more agile.
I was the second in-house SEO that I knew about. I made that company a million dollars before I moved on.
I am a web publisher now. I combine my competencies with several others and we sell advertising to companies in our niche and to Google/Chitika/Ebay/whoever. I would like to believe that I'm a model for many successes to come, but I don't think I really am. If you are really good at this game, you get big fast. If you get big fast, your accountant and your tax system and your local/national authorities combine to start knocking you into the shape they think businesses need to take. In two years, I will look much more like a traditional web publishing firm (ugh!) than I do a slippery, acrobatic web 2.0 collective.
Prediction for 2006: Widescale and catastrophic death by starvation of spammy Built for Adsense sites, as Google decreases payouts to low TrustRank sites precipitously. Quicksand rather than Sandbox.