Bloggers & Affiliate Marketing - They're Calling it "Product Placement"

7 comments
Thread Title:
Marqui product placement ads
Thread Description:

Mark Canter of Macromedia fame is behind a move to have influential, heavily read blogs use "product placement" to drive leads to Marqui's CMS site <---that'll be $50 please...

On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui's hosted communications management services into their blogs for money.

The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They'll get an additional $50 per qualified sales lead they send to Marqui

Affiliates have been raving about whatever it they want to sell for years, what makes this any different apart from the $800 a month basic pay? - Guess the blogosphere doesnt want to get it's hands sullied with affiliate scum! lol...

link via micropersuassion

Comments

How quaint.

It'll be interesting to see which fifteen authors/sites are being used in this "great social experiment" -- I find it hard to imagine any 'reputable' authors to be amongst them, especially given the recent disdain for a subversive marketing campaign by some videogame company (ubisoft?) which involved a bunch of 'grrl gamers' writing in a blog about how they preferred such-and-such ubisoft title to such-and-such competitor in the genre.

Its success is also pinned on how subtle and open authors are with their readers.
In subtlety, you'd find a way to bring it into your typical blog post without it seeming to be an advert -- surely the aim -- in which case, if it wasn't the sole focus of the entry, it may well be ignored by a large portion of readers. In openness, you'd declare what you're doing and hope your readers are loyal and happy enough to click a link for you.

I dont think its quite the time for such marketing. Blogging is still a relatively nubile young thing, it hinges itself on the differences from traditional media. If it (as a concensus) starts accepting ads for entries at this stage, the trust will be gone before it can be fostered.

Yep

Quote:
I dont think its quite the time for such marketing. Blogging is still a relatively nubile young thing, it hinges itself on the differences from traditional media. If it (as a concensus) starts accepting ads for entries at this stage, the trust will be gone before it can be fostered.

Sure, bloggers are the media darling right now and many sit pretty in ivory towers looking disdainfully down at the surfs. This will end.

After all, what is a blog? - It's a bloody website with a few added tools - hell, even Cnet has trackback now lol.. I do see the difference between a blog and a normally set up CMS of course but it's one of intent and of style rather than anything particularly technologically different.

With a normal website you'd just go straight ahead and shove those aff. links in where they worked best, for the blogging elite that must seem awfully commercial and possibly even contemptable.

One way they might try it is to mark aff. links in red (or some other distinguishable characteristic) but even then, wouldnt you be left wondering about the integrity of the post if you saw a couple of red links in it?

We have interesting times ahead of us with blogs for sure...

Sure, bloggers are the media

Sure, bloggers are the media darling right now and many sit pretty in ivory towers looking disdainfully down at the surfs. This will end.

Should I be seeing Lord of the Rings connotations in that?

Another issue with this 'social experiment' is that blogs usually have a regular readership, with small increases or decreases in numbers over a month. If you're contractually obligated to have one post per week mention the advertiser (marqui, in this case) then where's the incentive for your readers to actually read each post? If I see you mention something at the beginning of the month with a link, and I click it -- whether I realise its paid for or not -- I'm far less likely to click another link to it within the same month.

Its information overkill, in that respect, as its not nearly subtle enough. Four links over the course of the year, perhaps would work, because it actively reminds me of the product. But if I'm not looking for a CMS in the month the ads run, then the sheer volume of things I look at on the internet means that my remembering a particular product mentioned in a particular blog is notably smaller.

Let me be blunt

It's a bloody stupid idea <---famous last words... hehe!

Has anyone actually used Marqui (now i want $100's goddamit!) There are so many really top notch open source CMS's out there, why would anyone pay for one for any other reason than ignorance of choice?

I'm with you, Nick

This is a stupid idea.

Remind me to smack Marc next time I see him.

or for a one off payment

outsource your new blog for three months.

If it gets enough publicity it might be a good buy actually....

For those keeping track

sooz, the head lemur, mitch radcliffe and marc canter are among the fifteen bloggers promoting Marqui. Canter doing so in the post linked quite shamelessly.
I don't pay attention to the world of blogging outside a few intelligent writers, so I've not heard of any of these people.

Now we have to wait and see how it turns out.

(addendum: perhaps they are unknown authors, even to the (loathe) blogosphere, I can find but three posts across the entire three sites frontpages with commnents on them. The highest number was five comments on one post.)

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